After a deep baptism by internet players, represented by tigers and dogs, the post-market branding and chaining of cars became the wind that attracted back-to-back car companies。
This year, through its wholly-owned subsidiary, anhumeda tech, the chire car once again added a post-car market. At the beginning of september, the second national automobile maintenance centre, the branded after-market service chain of chire, which is strongly supported by the vehicle, was officially opened in anhuizhou。
Not only chirry, at the 2025 car show, the president of the upper gas group, j. J. J. Kenwu, revealed that he was going to set up 1,000 car-raising shops in the course of the year, depending on his strong institutional capacity. In fact, as early as last year, under the innovative service model “from serving one person to serving one family”, hiro honda built six “handover cars” supercentres and three “handover cars” service centres to create after-sale service packages that cover such services as care-free insurance, psychological compensation, spray repair, refurbishment, beauty cleaning, and new energy maintenance。
It is not hard to see that, after having learned from the old car, cars have a re-emergence of version 2. 0 of the post-car market chain。
A car repair chain headline business dichotomy
A single door and shop, a clean workshop, a standard service process, a transparent fee, in the sense alone, gives people a sense of better quality of service。
A recent publication by the china association of chains and chains, “top50, china's post-car market chain 2024”, shows that the total number of top50 company stores is 240,400,000 (comprising the total number of new new energy charging services of 1,496 thousand). Compared to the same calibre in 2023 (comprising vehicle maintenance, car wash and supply chain enterprises), the total number of doors increased by about 7. 08 per cent over the same period. Of these, 31 are businesses with more than 1,000 chains. Of the top50 enterprises, 14 had been in existence for more than 20 years, 10 for 11 to 20 years, 25 for 5 to 10 years and 1 for less than 5 years。
From the list “top100, a 2024 life service chain”, it can be seen that the car maintenance and repair companies in the head exhibit more significant size characteristics. Of these, 7 businesses with a revenue of more than $5 billion and 10 businesses with 1,000 establishments. This indicates that the automobile maintenance and repair industry has evolved over the years to produce a large chain of enterprises with greater strength and wide coverage。
In an interview with the press, private liuga, a vehicle post-market expert, stressed that the chain brand not only provided traditional maintenance but also extended the range of services to such areas as beauty, car wash, gold paint, tyres and insurance, with the aim of providing the owner with a one-stop integrated service experience. With the growth in the penetration of new energy vehicles, there is an urgent need to scale up services for new energy vehicles, along with the branding of service fuel vehicles, with the introduction of a hybrid, purely electric exclusive service programme. In addition, there is a need to focus on the use of digital technologies to improve efficiency and client experience。
The data show that, by the end of 2024, there were a total of 6,874 motorcade shops, an increase of 965 over the same period, with approximately 14. 8 billion yuan collected throughout the year, an increase of 8. 5 per cent over the same period. The number of popularized and easy-to-car shops rose by 5. 85 per cent over the same period, with a profit of $11. 65 billion, or 429. 55 per cent over the same period. Compared to 2023, five brands of fine cars, chinese car space, car ownership, zaiwan, and my car fell. As can be seen from the list, the head of the industry is not the strong, but rather the polarized。
After the second sale of the car, the system went against it
It is well known that the post-car market is in the shuffle and that the auto insurance business is far from being as good as in previous years。
According to the chinese association of automobile repairs and repairs, as at 8 july, there were 382,000 registered and registered automobiles throughout the country, compared with 429,000 on 9 april, a reduction of 47,000 in three months, equivalent to the closure of 522 on a daily basis。
Data from the f6 big data institute show that in the first half of 2025, the cumulative value of the post-vehicle market declined by 5 per cent over the same period, while the number of entry stations fell by 4 per cent and market demand contracted significantly。
Indeed, in the past year, many industry people have felt the chillingness of the post-car market, the frequency of client protection is decreasing and the sensitivity to prices is increasing. However, during the shuffle, there were outs and new entrants. In 2024, the cargo was pulled under the flag of lala, the oranges under the flag, and the tremors under the flag of “know how to raise the car” were killed in the post-car market. At the same time, the car companies were not willing to open a joint door shop only with the tigers and dogs, but rather to engage in an urgent stand-alone chain。
On 8 april last year, the service centre of the first guangzhou honda “handover car” was officially inaugurated in chongqing. The “house car” service centre locates community shops with a total investment of more than $1 million, representing more than 600 square metres of land, with two new car delivery booths, two standard reception spaces, four maintenance workshops, two fine-washed beauty workshops and nearly 200 square metres of customer rest areas。
The pre-positioning of chire to the second spare parts brand was later developed as a one-stop car eco-service provider. It is understood that the first of the pilot shops, which are mainly invested in the 4s shop group within the chire system, cover the scenes of baptism, basic maintenance, simple retrofitting, with a focus on city and county markets on the 4-5 line, with the aim of filling the blind areas of existing channels。
It is known that the mature supply chain and technological strength of itochiri provides 30 to 40 per cent lower prices for the product than the original plant, and that the target clients are the lost users of the system and the entire car consumer group。
According to private liu, behind the back of the second-round run-down, there are deeper drivers, ranging from short-term commercial replenishment (profits, cash flows) to medium- and long-term ecological, brand and channel control strategic motivations. First, with competition in the new car market, the profit margin for the sale of the new car has been severely squeezed. Businesses need to look for new profit growth points, and after-sales services with large stocks of markets are undoubtedly an ideal option. Second, the ultimate goal of a car enterprise is not simply a post-sales service, but rather the re-establishment of a complete post-car market ecology. The ecological chain covers components such as spare parts supply, maintenance techniques, data deposition, user operations, extended finance, insurance, used cars, and ecological services such as power exchange. With this ecological ownership, the value of the entire vehicle's life cycle is more important in the long run, and challenges from third-party platforms are fundamentally addressed。
Learn the lessons, accelerate the iterative
It is worth noting that, in the past, the performance of cars has not been as effective as expected in developing a chain of brands outside the 4s shop。
Compared to the 2023 and 2024 list of “top50, china's post-car market chain”, the number of european maintenance stores under the flag of stelandis (wuhan) limited has been reduced from 845 to 700, the number of public car sales companies has been reduced from 700 to 602, and the number of car-opening shops has been reduced from 300 to 208. The number of carpentry shops created by the chire group alone increased from 460 to 483。
Today, the ford china quicklane, the guangcai grand sanctuary, and the east winds and sunshine okcare have disappeared. In addition, the “happy fast fix” launched by hiromoto in 2016 has been gradually fading out of the market。
This time, the market after the build-up of hiroshima honda could be said to have killed a “back-to-back gun”. Public information indicates that “hot-care vehicles” are built by dealers investing in shops that will introduce advanced digital tools and smart technologies to create new service centres that combine efficient maintenance, easy maintenance, customized and interactive experiences。
As soon as 2015, after the launch of the auto-market chain of brand-owned cars, there were more than 2,000 car-owners nationwide, including more than 1,000 direct-camp model shops, but today the number of car-owner networks has contracted to around 200。
The launch of the auto-uptance core is a high-frequency basic service that focuses on standardized services such as fast-safe, tyre replacement, battery health testing and so forth, through the nucleus-city camp + downmarket plus model. It is hoped that a network of 3d services will be set up for the "net-keeping site + 4s store + super-fast flash shops"。
With regard to the re-selling of cars, liu garang suggested, first, that branding, target users and profit models should be clarified. Car companies need to know whether their own after-sale brands are used for low-cost high-frequency community quick insurance, or for high-mĀori plant deep-seated and squirting, or for “mixed community + booking”. Different positioning determines different supply chains, people and pricing strategies. At the same time, the difference in services with 4s has been clearly defined and direct conflict with 4s maintenance operations has been avoided。
Second, a replicable “model shop” that standardizes and digitizes training, spare parts distribution, quality testing, customer experience, etc., and then replicates them。
Thirdly, the construction of digital mid-stations, the connectivity of customers, door shops, supply chains and technical information, the enhancement of operational efficiency and user experience, along with access to member and back-end ecology (insurance, used cars, spare parts), the use of after-sales services as a retention and repurchase entry point, the establishment of a membership system that is able to sink customers, generate data and use data for targeted services and cross-discount。
Fourthly, emphasis is placed on enabling alliances to maintain their financial sustainability. Motor companies should provide the full range of skills training, supply chain support, marketing and door-shop management capabilities for the integrated and standardized quality of services. In addition, there is a need to identify marginal contributions and recovery periods for association/self-employment, to establish reasonable unionization policies, bonds, exit mechanisms and brand protection rules, to enhance union/self-employment profitability and to avoid reputational risks arising from active or passive exit。
Finally, open cooperation to integrate ecological resources. Companies could consider continuing to work with third-party brand chains to explore more efficient forms of cooperation to achieve mutual benefit and win-win, while working with businesses such as car companies, charging power and second-hand vehicles, forming a life-cycle service system and enhancing user adhesion。
