Chiu news client, journalist, chen chun, wong weifeng
October 15th, 8:00 p. MDouble 11As one of the main players this year, "eats, drinks and buys", the platform launched three brand-new games, "ten million free, 88-vip off-the-shelf, and "golden-to-recover" , which fully activate the consumer market. Multi-grade consumption has reached a new high on the double 11th day, and a large number of local restaurants and small and medium-sized retail traders are ushering in entirely new seasonal growth opportunities。
For example, on the side of catering consumption, multi-terrestrial and multi-product orders have been booming under a double 11-day consumption boom. On 15 october, the number of order orders for several priority items for the baking of treasures rose significantly on a year-on-year basis, including 800 per cent for coffee, 670 per cent for supermarkets, 270 per cent for drinks, 250 per cent for bakers and 220 per cent for fruit products。
In terms of urban consumption, night heat has also been ignited by double 11 days, and the number of overnight orders in 270 cities across the country has increased by more than 200 per cent over the same period. Three or four of these cities, houthi hot, guiyang, nanning, xuzhou and nakayama, showed remarkable growth, reaching 800 per cent, 590 per cent, 490 per cent, 470 per cent and 43 per cent, with the highest number of urban orders in the country. The core urban areas and the densely populated new areas have become the main carrying grounds for night consumption, and the city has a high level of smoke。
On the retail side of consumption, a growing number of brands are using treasure-shopping as a core position to expand instant retail sales, and 3cs, such as clothing and clothing, grew by more than 290 per cent the same day。
The source of the picture
At present, the first 37,000 brands and 400,000 brand stores are fully online in the area of poaching, covering areas such as digital power, cosmetics and home life. The well-known chains of apples, vivos, the all-omerical age, dicannon, chasers, and huts are all connected, and consumers can directly choose “hour-to-hour” services for fast distribution when searching for goods。
On the first day of the biennium alone, 8 million users were known to have participated in the event through a “blitz off order”; 88 vip members had placed orders, and the number of users of flash orders on the gold mining channel had risen significantly。
The market analysis concluded that the three main gaming games of the treasure snippets, through the accumulation of interests in innovative cross-product systems, will effectively build a stereotypic operating system that covers members ' interests, public interaction and long-term retention, and is expected to boost user participation and consumer transformation over the long term。
