“..Double 11On october 15, at 8 p. M., it was officially openedIt's a treasure huntAs one of the main forces of this year's "eats, drinks and buys", the first day of the boom: multi-grade growth was more than two times greater, and more than 70 percent of city nighttime growth was more than 200%
This year's "two eleventh" platform fully activates the big consumer market through the "88 vip 50% off-the-shelf" "return" game. Multi-grade consumption has reached a new high on the double 11th day, and a large number of local restaurants and small and medium-sized retail traders are ushering in entirely new seasonal growth opportunities。
On the side of catering consumption, the first day of double 11 was driven by a boom in multi-land, multi-product orders. On 15 october, the number of order orders for several priority items for the baking of treasures rose significantly on a year-on-year basis, including 800 per cent for coffee, 670 per cent for supermarkets, 270 per cent for drinks, 250 per cent for bakers and 220 per cent for fruit products。
In terms of urban consumption, night heat has also been ignited by the first day of the "two 11s" and there has been a 200 per cent increase in the number of overnight orders for 270 cities across the country. Among them, the growth of cities in the 3rd and 4th rows — houthu hot, guiyang, nanning, xuzhou and nakayama — was alarming, with an increase of 800 per cent, 590 per cent, 490 per cent, 470 per cent and 43 per cent — ranked among the top five increases in urban orders nationwide. The core urban areas and the densely populated new areas have become the main carrying grounds for night consumption, and the city has a high level of smoke。
On the retail side of consumption, a growing number of brands have used treasure-slashing as a core position to expand instant retail sales, with 3cs of gadgetable department goods having increased by more than 290 per cent the same day。
At present, the first 37,000 brand-branding shops are now fully online, covering areas such as digital power, make-up and home life. The well-known chains of apples, vivos, the all-omerical age, dicannon, chasers, and huts are all connected, and consumers can directly choose “hour-to-hour” services for fast distribution when searching for goods。
It is known that on the first day of the “two eleventh” alone, the number of users participating in the event through the “bright purchase order” reached 8 million; 88 vip members' orders, and the number of users of flash purchase orders on the gold-racing channel increased significantly。
The market analysis concluded that the three main gaming games of the treasure snippets, through the accumulation of interests in innovative cross-product systems, will effectively build a stereotypic operating system that covers members ' interests, public interaction and long-term retention, and is expected to boost user participation and consumer transformation over the long term。
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