Double 11On october 15th, it was officially opened at 8 p. MIt's a treasure huntAs one of the main forces of this year's "eat, drink and buy" double 11, there will be an explosion of growth on the first day: more than twice the number of products in each class, and more than 70% of city night nights, more than 200%
This year's double 11, the platform fully activates the big consumer market through three new games, “one million free”, “88 vip at a 50% discount”, and “return of gold-seeking coins”. Multi-grade consumption has reached a new high on the double 11th day, and a large number of local restaurants and small and medium-sized retail traders are ushering in entirely new seasonal growth opportunities。
On the side of catering consumption, multi-terrestrial and multi-product orders are growing with a double 11-day consumption boom. On 15 october, the number of order orders for several priority items for the baking of treasures rose significantly on a year-on-year basis, including 800 per cent for coffee, 670 per cent for supermarkets, 270 per cent for drinks, 250 per cent for bakers and 220 per cent for fruit products。
In terms of urban consumption, night heat has also been ignited by double 11 days, and the number of overnight orders in 270 cities across the country has increased by more than 200 per cent over the same period. Among them, the growth of cities in the three quarters of the cities, houthi hot, guiyang, nanning, xuzhou and nakayama, was alarming, reaching 800 per cent, 590 per cent, 490 per cent, 470 per cent and 43 per cent, with the highest increase in urban orders in the country. The core urban areas and the densely populated new areas have become the main carrying grounds for night consumption, and the city has a high level of smoke。
On the retail side of consumption, a growing number of brands have used treasure-slashing as a core position to expand instant retail sales, with 3cs of gadgetable department goods having increased by more than 290 per cent the same day。
At present, the first 37,000 brand-branding shops are now fully online, covering areas such as digital power, make-up and home life. The well-known chains of apples, vivos, the all-omerical age, dicannon, chasers, and huts are all connected, and consumers can directly choose “hour-to-hour” services for fast distribution when searching for goods。
On the first day of the biennium alone, the number of users participating in the event was 8 million; 88 vip members had significantly increased the number of orders, and the number of users of flash orders on the gold mining channel had risen significantly。
The market analysis concluded that the three main gaming games of the treasure snippets, through the accumulation of interests in innovative cross-product systems, will effectively build a stereotypic operating system that covers members ' interests, public interaction and long-term retention, and is expected to boost user participation and consumer transformation over the long term。
