It's written in the bookGansu dailyIt's the only thing that's going on75th anniversary of the launchEdition of the times
Today is the 75th anniversary of the daily gansu。
For 75 years, under the leadership of the communist party of china (cpc) province of gansu, the daily newspaper gansu has lived with the party and shared the destiny of the people, kept up with the times, maintained positive innovation, assumed the party's duty of journalism and opinion, played an important role as a pillar in the determination of the sea and became our provincePublic informationLeaders, promoters of cultural industriesMedia integrationThe pioneer。
For 75 years, the river was long, the first heart was unswerving, and it was a witness to the water flow. From a “paper wind” at the time of its creation to today's “newswire” newspaper, gansu's daily calendar was transformed by the “lead and fire” “light and electricity” “number and network” and achieved a huge leap from a newspaper to media-wide integration, which has evolved into a new mainstream media with multiple vectors of communication。
The wind and the wind, the ink. Looking back at the 75 years and years, generations and generations of communicators have devoted their entire lives to the party's journalism, guided by the principles of “political determination, professional excellence, good conduct, and confidence of the party and the people”. An intellectual, warm and qualitative news report that vividly records the history of the development and struggle of the land, writes about the history of life and the soul of the people of the country, highlights the thousands of weather of the great times, and shows the colourful paints of the ink。
And bows to it, and honours. On the occasion of the inaugural anniversary of the gansu daily newspaper, we salute history and march for the future。
A new piece of paper, cloudy。
On 1 september 1949, the seventh day of the liberation of lanzhou. Along with the joy of victory, the daily gansu was officially launched. This newspaper, which was born with the republic, has been marked with red marks since its birth。
In july 1949, with the approval of the central committee of the communist party of china (cpc), the provincial council of the communist party of china (cpc) was officially established and it was decided to establish the gansu daily newspaper. The following month, more than 50 press fighters travelled thousands of miles from xian, qingyang, to lanzhou and entered the city on the day of liberation. The first edition of the gansu daily newspaper was made available to readers in a short period of seven days, from takeover, division of labour to editing and publishing。
In the inaugural issue, the editorial provocateur " celebrating the liberation of lanzhou " was written by field marshal penderhuai, then secretary of the provincial council, zhang tesheng. For the first time, the purpose of the daily newspaper gansu was stated as follows: “under the leadership of the provincial council of the communist party of china (cpc) gansu, he is fully committed to serving the gansu people”
Know what you've always wanted. For 75 years, with red glory, the daily newspaper gansu has always adhered to the principle of partyism, held to the principles of statesmanship, firmly held the right political direction, opinion orientation and value orientation, actively disseminated the party's voice, vividly reflected practice, resonated with the times, resonated with the people, created a good atmosphere of public opinion for the economic and social development of gansu, forged a broad consensus of ideas and made important and special contributions。
During the hot period of the socialist revolution and construction, the daily newspaper gansu mobilized and inspired the people of the province to overcome the difficulties and develop production, and to sing with enthusiasm the spirit of self-reliance and hard work of its children. In the new era of reform, opening up and modernization of socialism, the discussion of truth standards, the promotion of accountability for home-based contracting and the development of rural self-employment, the gansu daily newspaper is at the forefront of the national party newspaper and is deeply witness to gansu's struggle for emancipation and reform。
Since the 18th congress of the party, the gansu daily newspaper and the gansu daily newspaper group have been guided by xi jinping’s new-era chinese-style socialist ideology. They have faithfully carried out their mission of raising flags, gathering hearts and minds, creating new human beings, promoting culture and displaying images. They have constantly explored new ideas, new approaches and new methods of information dissemination in the new situation, using popularly well-known languages, popularly received forms, universally accepted principles and visible facts that educate, guide, inspire and respect, understand and care for people, and fully reflect the vast changes in development that have taken place in the country, so as to bring together a common understanding of ideas and to stimulate momentum towards modern china. At the same time, efforts have been made to respond to the evolving trend of media integration by accelerating the pace of digitalization, networking and mobile transformation, and by focusing on the creation of a matrix of mainstream public opinion in all its dimensions, multi-level and multi-sounding sectors, which will continue to enhance the communication, orientation, influence and credibility of the media。
He who changes in the time, and those who know follow the way。
In recent years, the media landscape and the environment of public opinion have undergone profound changes, fully adapting to the trend towards fragmentation and differentiation, accelerating the integration of traditional and emerging media, making the internet the “largest variable” of the party's information industry a “maximum increment” that is the responsibility of the mainstream media, a major mission, and a means to win the future。
In october 2018, the gansu daily newspaper and the gansu daily newspaper group, under the careful guidance of the provincial council's department of communication, established the gansu new media group by combining various media resources and factors of production, under the auspices of an innovative institutional mechanism. This initiative marks a new step in the development of the provincial media integration and a historic leap since the launch of the newspaper gansu。
Moving forward in exploration and in reform. The commitment and courage of the gansu daily press and the gansu daily press group to change, from re-engineering to team-building, from expansion of operations to technological innovation, from seeding of children to integration development, have been amply demonstrated. In keeping with the mobile priority strategy, the focus has been on “launching new products, providing new services, building new capacities and adding value to innovation”. The gansu daily press and the gansu daily press group have launched a comprehensive reform of the media integration mechanism, “major-to-war” to accelerate the promotion of information content, technology applications, platform terminals and the sharing of talent。
Today, the new gansu client, who is the most influential mainstream newser in our province, has become gansu's largest consolidated mobile new media platform. In addition, the first global integrated mobile new media platform in the northwest territories, the runting news client, also came online in december 2021 and is currently downloading more than 10 million downloads, creating a mobile mainstream public opinion dissemination pattern with the characteristics of the new gansu client。
And those who walk far, while accelerating the development of new mainstream media, the gansu daily newspaper and the gansu daily newspaper group, using the platform "new gansu clouds" as a platform, are doing their best to help build our provincial and district media centres. In december 2019, all 69 county-level integration media centres were built and integrated into the new gansu cloud; in november 2023, 13 city (state) and new district of lanzhou also completed the integration of the media centre into the new gansu cloud, which resulted in the full realization of a “vertical one-network” in the provinces, municipalities and counties; the “all media command centre and county integration media information platform” and the “new gansu cloud” media integration project of the new mobile media centre in gansu province, which has been awarded the first prize for two consecutive terms of the king-elected press science and technology award, thus creating the “gandau experience” of building the county-level media centre。
At the same time, using the capabilities and technical resources of the “new gansu clouds” platform, the gansu daily press and the gansu daily press group are deeply advancing the construction of a “horizontal one-network” to explore the integration development model of the media centre and the new age civilization practice centre. At present, the provincial technical platform of the centre for the practice of civilization in the new age of gansu province has been established, and a comprehensive five-level connectivity has been achieved at the provincial, city and county levels, which is the first national model for the integration and integration of the centre for media and the centre for the practice of civilization in the new age。
And the sun and the sun and the sun and the sun. From “accumulation” to “integration”, from “integration” to “integration”, a resource-intensive, well-structured, differentiated, coordinated and efficient media-wide communication system has further strengthened our tone of voice for the sake of development, the promotion of tolerance and support for development。
The great times call for greatness, which drives great cause。
The new era has drawn mountains and rivers. The party and the state have made historic achievements and made historic changes. Today's gansu, on the chinese-style modern level, is offering unprecedented dynamism and prospects for development。
This is an era of hardworking. The more promising the historical opportunities are, the more critical the period of climbing through the slopes, the more solid the spiritual support is required. The gansu daily newspaper and the gansu daily newspaper group have moved forward and moved forward, with the ambition to “go from the top to the top” and the unremitting will to “bite the mountain”。
We have actively played a leading role in the mainstream media, relying fully on the entire media matrix, carefully crafting news choices, enriching innovative forms of expression, and conducting a series of major thematic campaigns in all directions, with the main melody becoming the strongest, allowing it to be quantified as a major flow, bringing together widely the weight of the new era of excellence, with its temperature, strength and strength。
We have a lively story of high-quality development in which the provincial councils and provincial governments are deployed, and we have been able to publicize operation three-standing, operation four-standing, operation optimizing the business environment for the year of breakout, operation "strengthening the head " , project "strengthing the hearts of the convergence of love" , and to report in a timely manner on hot moves to accelerate economic and social development around the country。
We walk through gansu, the treasure of the chinese culture, to show the “gansu window”, which spreads chinese civilization, to record the “gansu practice”, which promotes culture, and to witness the dynamic of the construction of the new era of gansu cultural power province. We take on the media responsibility for the construction of eco-civilization, depicting a new and beautiful picture of green development, with major achievements in promoting a green, low-carbon lifestyle, and contributing to the idea that green and green mountains are silver mountains。
In keeping with the people-centred orientation of our work, which combines the propaganda party's ideas with those that reflect the people's voices, we conduct in-depth research, crouching interviews, reflecting popular expectations in a timely manner, and producing a large number of “soil-stained” “hot” news works, serving as educators, guides, inspirations and a bridge and link between the party and the government to the people。
Only the innovators enter, but the innovators are strong, and the innovators prevail。
The party's 20th 3rd plenary session sounded the scooter of further deepening reforms and promoting china's modernization。
The new journey and the new era of excellence must be pursued with courage and determination and must always resonate with the development of the times。
Today, changes in the world, times and history are taking place in an unprecedented manner. It is important to tell the world the story of china by standing firm in the midst of international cultural upheavals. The active involvement of local media in international communications, highlighting regional characteristics and enhancing communication effectiveness, is important for the presentation of a rich and dynamic chinese image。
On 29 august 2022, the gansu international communications centre was inaugurated. This is an innovative practice for the gansu daily press and the gansu daily press group to further develop a comprehensive dissemination matrix and promote effective internal and external communication. Over the past two years, we have succeeded in building 12 offshore social accounts, with fans covering 45 countries and territories worldwide. Through continuous and innovative working mechanisms, active exploration of the foreign language system, good-faith storytelling, and helping to project a credible, lovely and respectable image of china, the daily newspaper gansu has become increasingly influential on social platforms abroad, effectively playing the role of local media in international communications。
In the age of mobile internet, short video has become an important means of information dissemination as a new medium. In order to further enhance the dissemination, orientation, influence and credibility of news opinion, the gansu daily press and the gansu daily press group are studying the trend towards media integration in a timely manner, continuously optimizing the allocation of resources, stimulating innovation and making every effort to promote efficiency gains in short video coverage. Since the beginning of the year, short videos have been produced and launched by various platforms, with more than 20 out of 10 million webcasts。
The way in which news is produced is changing as media integration accelerates. In order to meet the demand for personalized and disaggregated information of the audience and to further upgrade the new qualitative productivity in line with modern dissemination patterns, the gansu daily press and the gansu daily press group are working hard to create “integration studios”, and six new brands have been created, such as “gyan xiao bai”. These unique studios, with a more flexible and disaggregated content production capacity, are yet another exploration of how to expand the media to integrate brand names and innovate news production。
Starlight doesn't take away people. With the interest and support of successive provincial councils, and with the encouragement and expectations of a wide audience, successive generations of innovative bahts, bahts and bahts have been built together to create the success of the party newspaper business。
Love is long enough to see everything clearly. Let us work hard to run, dream through, self-perception of the party's genetics, and vigorously promote good traditions, and work hard to write a new era's more luxurious chapters on the vast journey to build socialism's modern, happy and happy newness
