Despite short-term capital fluctuations brought about by live broadcasts, it was recalled that in the five years from 2018 to 2022TvbTotal loss of net profit to the mother exceeded hk$2. 2 billion, which was introduced in the last two yearsLive deliveryThere are many ways to save themselves, and the company's management is changing blood. At the shareholder meeting held on 31 may, executive chairman xu tao of tvb indicated that the group had advanced the reform programme and replaced 57 per cent of its executives。
9 live broadcasts in 3 months, not as full-time anchor
At the beginning of this year, a partnership was established with tvb. On 7 march, tvb was on the first air of the treasure hunt, where it featured the classic hong kong drama, " storm of the heart " , and invited to see the great emperor chen hao and the artist chen minji. The total number of live viewers on the site exceeded 4. 85 million and the total sales exceeded $23. 5 million. After the first broadcast, the next day's closing price for television broadcast recorded hk$ 13. 40, an increase of 85. 08 per cent. Only three weeks later, on march 30th, did tvb conduct its second live show on the theme of " up into the clouds " , with artists ma kuo-ming, chen min-hing and chen carrying their goods, watching a total of 6. 9 million times, with a total sales volume of $73. 2 million, more than three times the initial broadcast。
The live frequency of tvb identification was subsequently maintained at 3-4 per month, with more performers such as le luongxiang and chen shao peng showing up。
On 23 may, kyoto opened a pre-sale of 618, when skycat launched a 618 promotional film by li jiaqi, lo yong ho and tvb artist chen min-shin, putting tvb in a position similar to that of the mature anchors li jiaqi and lo yong ho。
On 26 and 31 may, two 618 live broadcasts were broadcast by tvb identification agents in the context of a treasure hunt. Among them, the live broadcast on 31 may was also the ninth live broadcast since its introduction. During this live broadcast, the tvb changed its previous “hong kong drama” format, using the theme “miss hong kong” as the theme, to set up live booths on the stage of each hong kong sister's election show and to recast several events, including t-class, smart questions and answers, and cooking。
From 17:00 p. M. To 14:00 a. M. On the following day, chen qianxi and lenoxian served as masters, and four hong kong sisters, heining, ju sun-li, ho ying-ting and toron loong, contested the queen with the goods. It is worth noting that the tvb's first live broadcast of four major hong kong jewellery brands, such as sheryo sun and zhou dafu, and hong kong's own brands, such as abalone and cookies, have improved team selection skills。
As of 1 june, tvb sales as a whole exceeded rmb 100 million at the time of the live broadcast, with nearly 10 million viewers in total, the best since the live feed。
Looking back at three months of live tvb delivery, as a growing anchor team, tvb knows that there is still a gap in the flow of goods compared to other mature anchors. On the night of 31 may, tvb, despite the nine hours of live broadcasts and the six artists that were launched, continued to have fewer live views than its anchors, li jiaqi, lo yong ho, lin ying, chen jiki。
Zhang yi looks forward to the live tvb series, and tvb's entertainment star resources can provide tremendous liquidity in the age of anchoring the economy. At the same time, he argued that tvb was not comparable with leading anchors such as li jiaqi, “which were created in the same year by an investment in the strength of ali as a whole, so they were not sufficiently replicable”
Tvb's got a huge increase in revenue, management's in half
Another reform was announced on the day of the 9th tvb live broadcast。
On 31 may, at a general meeting on the anniversary of the shareholders ' anniversary, executive chairman xu tao indicated that the group had moved forward with the reform programme and replaced 57 per cent of its seniors, with five to six new teams becoming young communities。
The year 2022 marks the 55th anniversary of the establishment of tvb, which, despite its vast reach over more than half a century, is also facing weak growth and declining performance. According to the financial statements, the company's operating income declined from hk$ 4,477 million in 2018 to hk$ 2,899 million in 2021 and recorded losses for four consecutive years。
In 2022, tvb's revenue warming but losses continued to increase, achieving revenue of hk$ 3,586 million over the period, an increase of about 24 per cent over the previous year; shareholders should account for a loss of hk$ 807 million, an increase of about 25 per cent over a loss of hk$ 647 million in 2021. It is worth noting that the growth of tvb income does not stem from traditional theatres, arts, etc., but from electronic commerce. As a result of the acquisition of the swat group, its e-commerce business revenue increased from hk$238 million in 2021 to hk$863 million in 2022, an increase of 262. 61 per cent。
In addition to expanding e-commerce and live delivery, tvb has taken a number of self-help measures. In march this year, the chairman of the group and the non-executive director, xu tao, was formally transferred to the position of executive chairman to lead and supervise the management and development of the company。
Less than a month after taking up office, xu tao announced an end to the undesired programme and 5 per cent of the staff were released with the expectation of saving more than hk$260 million in cash per year. In the same month, tvb announced that it would further deepen its cooperation with yoyo and signed an agreement that it would provide, over the next two years, a joint play, a synchronized play and an inventory show worth approximately 700 million yuan yuan。
At the same time, xu tao revealed that tvb had recently worked with a live telegrapher on the mainland platform, and that in 2023 tvb would also expand its operations in china, china and china to produce choreography programmes, multi-channel networks and artist management。
