The search, a “search engine” with 800 million active users, provides new entry points for content creators and businesses. This paper will share the hands-on guide for mseo, including the techniques of using hot spots, optimizing titles, ensuring content quality, using information asymmetries and managing the timing of publication, to help creators and businesses better attract flows, meet user needs and achieve business values in msecology。
If you keep your understanding of the seo, or the 100-degree seo, it will not keep pace with the times。
In the pc era, search engines such as 100 degrees, 360 searches, google and bing are the main portals for users to the internet, and through seo station chiefs have access to large volumes of traffic free of charge。
However, in the age of mobile internet, each app became an island of information, and none of the developers wanted to be constrained by a search engine, which eventually forced the search engine to start building their own content systems, but this also led to a significant decrease in the content base of the search engine, coupled with user habits, which in turn led each app to become a small “search engine”。
By the end of 2022, there were 800 million active users。
According to the 100-degree 2024 q4 quarterly financial statements, in december 2024, the 100-degree app monthly active users were 679 million。
If you look at the number of users per month, a micro-search is already over 100 degrees app, but there is a web-based search at 100 degrees, and the search quality factor is no weaker than a micro-search。
For seoers, it is no longer meaningful to be a 100-degree seo, which, on the one hand, has changed its ranking rules long ago, and on the other hand, the benefits of seo are too low. Some of the country's early and well-known ceos, such as luzonson, visheng, zac and others, are now in transition or in other business, and some of the ceos are in google seo。
The group of seos has been lost, but this does not mean that the seo's own philosophy or operating methods have lapsed。
The concept of “user is not a natural person, but a pool of needs” has been mentioned by a well-known national product manager, ryo
That is to say, as long as someone is in use, the needs of the users will always exist, and as long as you don't hold the platform to 100 degrees, including micro-searches, little red books, shivering, etc., you can actually borrow the idea of seo。
To a certain extent, seo has the metaphor of “deceptive algorithms”, which would apply if it were placed on platforms such as micro-search, small red books, and shivering。
So, what exactly do we do with seo
This paper will share some of the good faith guidebooks for seos。
Why “need” seo
The 100-degree seo was a time of red fire, when station chiefs did nothing to make traffic, even to the point of "magic." for example, for the sake of ranking, the flow of traffic is tricked into the form of false pretentious articles, combined with duplicate titles, which are still available online even now. If seoers still operate on platforms like micro-searches, little red books, shivering, etc。
First, the difference in the platform。
During the 100-degree seo period, station chiefs can access traffic through websites, thematic pages, channels, detailed pages, etc. However, the main vehicle for a search was a video number, a twitter public number and a question。
When the site was made, the station chiefs had a lot of room to flash, but today they can only be limited to video numbers, micro-mails, questions, and micro-mails, which are also subject to communication restrictions。
One is that the content carrier is ready to be controlled, and the other is that the content carrier is loaded on the platform with a communication limit and management requirement。
Second, the content is of higher quality. The quality of content was not high during the pc period, so seoers also drilled through various loopholes to get the flow in their hands, but if you send it the same way on the micro-mail public。
In the past, the content of the micro-credit public was sent in the form of subscriptions and fans, and it was difficult for seoers to obtain many fans without fans or traffic。
In recent years, it has not been until the initial personalization of the recommended route has broken the limit on the number of fans, allowing more content to be displayed。
In relative terms, the quality of the tweets is higher than the content of the traffic stations that seos do, and this is one of the reasons why some seos did not catch up with the wave of twitter, which used to be very good at writing programming websites, fake originals, etc., while the tweets value the quality of the articles and the content itself, thus blocking them directly。
But if you don't think we need seo, it's a big mistake。
For the platform, all content is essentially “unlike” and focuses on the needs of users, whether or not the content you provide meets the needs of users, and if so, the system will reach more people; if not, the system will not recommend it, as simple as that。
During the 100-degree seo period, many station-heads were inverted, all of them thinking about the flow and ignoring the content itself. However, by the time of the micro-credit period, priority was given to content quality。
According to guo jing’s internet community, the current level of motivation of micro-intelligence public call creators has declined from its peak, which means that the platform is in fact lacking “good content”, as long as your content meets the needs of users。
2. What exactly do we do
The disadvantage of content creators is that they pre-empt content, not user demand. And the core of seo is actually user demand. The author of the micro-intelligence public number, the author of the video number, prefers to attract fans through content, whereas seo is the product of “user demand”, and the point that is cut by seo is “long tail flow”。
The overall content style of micro-credit public is currently biased towards media styles, while the content of the seos with user needs is relatively small. For example, "how does the pc version of the red bag work?" this kind of gap is actually an opportunity for seoer。
Here's an example of a little seo article。
On new year's eve, many of our friends' nicknames became gold. So here's the need: what do we do if other users want to turn micro-intelligence nicknames into this kind of gold
So i got a piece on "back up: a concrete way to make micro-trust friends' nickname gold."。
According to twitter back-office data, the article was read 78,386 times, with a 70 per cent completion rate and 552 times shared。
What is the value of such content if you look at it from the perspective of media practitioners? Who wouldn't know how to trust friends in gold? The error here is:
First, information asymmetries always exist. As a product of more than 1. 3 billion active users a month, the flow of microclinism, even if only millions of people and tens of millions of people do not know a particular message, will not be low。
Second, users are lazy. When information is asymmetrical, it is natural for users to look for these seemingly simple answers, and if your content meets the needs of users, there will be a lot of traffic。
The second example is the article "how to make money using the service of a micro-credit shop"。
At the time, the delivery of gifts by the small shop was on the internet, but there was no practical guidance on twitter, and all you know is that the delivery of gifts is hot. So how does the b-end business use it and who can make money through it
As a platform, we are more buddhist in ourselves, but the b-end business that wants to make money doesn't, and the internet today only makes money if you drill fast enough。
The article clearly addresses the demand point for b-end businesses。
The third example is packing up: the latest operating methods and strategies of the u. S. W. S. In 2025. This article is a good example of what the real seo has done, and even so far, there is still a long flow of traffic coming to it。
The article was published on 1 january 2025 and the reading peaked over the first three days, but even after half a month, the daily reading remained at around four and a half hundred people, and the traffic that followed was apparently not the recommended traffic, but rather the flow of a search by twitter。
The background to this article was just arrived in 2025, with many new micro-intelligence publicists entering, who wanted to learn new micro-intelligence public service techniques。
Based on the data in three of the above pages, wiso could well use the type of game that it used to do 100 degrees seo by:
First, talk to hot spots. The advantage of news hot spots is that there's a lot of traffic and influence, and all you have to do is get a lift, which is a lot less。
Second, title. Under a personalized recommended algorithm, the title is in half its role, and a good title means that there is first the advantage of being hit, and as a user, of course, hates the “title party”, but, as a content practitioner, wants to see data and traffic。
The title here is different from that of the usual media and focuses more on the flow of long end words。
For example, "what movie is good?" "who is your favorite?" "how do you build your deepseek platform free of charge?" "how much is a mine suit?" where do you buy the same fur?”。
Thirdly, the content is “opportunity”. It's important to have a good title, but if you can't, it's useless. Now that ai is so hot that a lot of people are trying to use ai, i think it's better to be true, to be accountable to the reader, who wants to actually help them solve the problem, rather than to look at something that is false。
Many seoers in the 100-degree seo period have gone astray by simply considering the flow without taking into account the content, which must not be so bad if they are to do well。
Fourth, the use of information asymmetries. Content practitioners need to be wary of the “intuitive trap”, such as the previous short video author who taught people how to travel by train and fly without a threshold, but it actually helps users, and in a large base, even smaller demands come together and are a very large pool。
The actual needs of users are behind the long end words “how to play”, “how to play”, “how to use” etc。
Fifth, the timing. The timing of the article is also very important, because when hot spots start hot, but they don't explode, you probably don't have traffic. Two days ago, i had an update of the pc test version of the letter, "back up: how does the computer receive the package? " , but the actual traffic was very poor. After two or three days, there was a slow increase in the number of articles on “weasel pc support for red bags”, and i realized that it might not be relevant to the timing of the release。
In terms of timing, there's also the feeling, "what's going on?" in fact, the flow of the post-publishing article was not high, but it was suddenly pushed into another wave about three or four days after the "kyoto take-out"-related heat。
Of course, it is very important to note that not just the title, but the quality of the content must be kept up to date, because the user's follow-up data can also influence the system's recommendations。
3. How does a businessman do micro-seo
The second part of this paper is devoted to the practice of micro-informing seos by followers of the public domain, which is not fully applicable to businesses that want to make money, so what if they also want to do so
First, identify the main content carrier. The content of twitter is carried by video numbers, micro-messages and questions. So, do traders choose short videos, or do they choose the location where the graphics are dominated, and ask, and this needs to be combined with their merits。
Second, it uses geography and industry. For example:
If you really don't know how to expand long end words and enter the most important key words directly in search engines such as 100 degrees, 360 searches and dogs, there are a variety of long end words tips。
Finally, quality of content. The title is only part of the seo, and the quality of content clearly has to pass. Only good enough content can bring in both traffic and customers, and if you are lazy about content, you can only waste the choice。
Seoer is normally located in the operating sector, and it is closely related to content on the top of wisno, which makes many people/companies unsuited, but from a different angle, the missing seo is precisely a business opportunity on twitter, because it is less competitive。
The point that seo is closely linked to operations is that there is no one-size-fits-all formula, and that it remains in a state of change. It is also the point that traders need to look at when doing micro-seos, that is, to adjust content strategies through operation, what works and what does not work, and to build and change their own experience。
As far as twitter is concerned, it is actually a welcome sign for users to create content on the platform, and it itself is “lacking” of quality content, which is good as long as your creation corresponds to the needs of users。
If your content is good enough, it is likely that it will become the source of ai's content in the future。
