Introduction
A scholar, schram, has said that major changes in the status and dissemination of information are always synchronized with major social changes. The country is now entering a new stage of reform and development, with significant changes in the mindsets, values and ways of thinking, which affect the aesthetic orientation, appreciation of habits and acceptance of television audiencesTelevision programmesThere is a trend towards visualization. The visualization of television programmes refers to the consolidation of television programmes of the same type, purpose, content, etc., into one column, so as to give them a fixed time, length, name, logo, etc. Since the launch of the " serving you " section on central tv, the television column has reached thousands of households and has won hundreds of millions of viewers。
The visualization of television programmes can record mainstream life and the dominant ideology through clear themes, clear narratives, orderly scenery, etc., and reinforce the narrative and journalism of television programmes and give viewers a visual look at television documentaries. At the same time, the targeting of television programmes has helped to increase the relevance and professionalism of television programmes and to meet the demands of different audiences; it has also helped to increase the ratings and branding effect of television programmes and to promote their regularization and personalization。
Ii. The classification of tv playsProblem
The visualization of television programmes allows for the integration of similar television programmes into the same section, which reduces the intensity of the programming and makes them visible, organized and accessible to viewers. However, there are also many disadvantages to the visualization of television programmes, such as the poor quality of content, the fragmented presentation of columns and the poor quality of columns。
First, the quality of the columns is low. Under the conditions of a market economy, the marketing of television media and the commercialization of television programmes have become inevitable trends, with many television programmes trying to accommodate the needs of their audiences, raise their ratings and put professional ethics, social ethics and media responsibility behind their heads, showing a trend towards the mediocre, popular and vulgarization of television programmes. In recent years, for example, there has been a proliferation of pro-marital programmes at the provincial level, which has led to poor public opinion and has been detrimental to the development of a proper perception of marriage among young people. Second, the column is in the form of a monotony. In the context of the development of the field, there are many television programmes that lack a sense of innovation, which are presented in a single fashion and in a similar fashion, and some that have remained unchanged for several years, giving the viewers a sense of “television eight shares” and a sense of distaste. For example, in previous years, the intellectuals column, which looked at the red end of the day, was rich and well-structured, but the themes, format, content and gestures, tone, eyes, etc. Of each programme were very similar, and the audience was almost familiar with it, which undoubtedly affected its visibility and aesthetic value. Third, there is insufficient innovation. The competition between tv columns has increased following the categorisation of the implementation columns. In order to win higher ratings, many television stations were blindly followed and added to the list, resulting in a low quality of television programmes. For example, after zhejiang watched " the voice of china " , replicated by provincial and municipal television stations, these programmes are identical in form, content, stage setting, style of conduct, etc., and are characterized by a pattern of development that can easily lead to a loss of beauty for the audience. In addition, the visualization of television programmes limits their innovation. For example, when the layout of television programmes is determined, the format, content, etc. Cannot be changed at will. Changes to television programmes require re-engineering, packaging, advance notice and promotion, as well as consultations with, among others, the sponsors of the programmes, which are not conducive to innovation。
Iii. Methodology to promote the findings of tv playing
As part of the promotion of television programmes, it is necessary to improve the mechanisms for their operation and evaluation, so as to ensure that the topics selected, filmed, produced, prepared and filmed are regulated。
First, the tv section is “personalized”. In the face of cultural demands and rising aesthetic tastes, it is appropriate to continuously improve the quality of television programming, displaying social life, citizen stories, etc. In innovative, unique and personalized forms, and to raise the cultural quality of television programmes, highlighting their artistic style and distinctiveness。
In the planning of television programmes, it is necessary to establish the nature, direction, purpose, etc. Of the television programmes, to formulate strategies, policies, programmes, etc., and to improve their integrity, hierarchy and adaptability. For example, the station's own project, known as “listening to the people, resolute the people”, provides in-depth coverage of hot spots and difficult issues of concern to the population, building bridges and links of communication, communication and understanding between the government and the population and promoting social harmony and stability. The " competing with the law " section promotes legal literacy and the concept of the rule of law through reporting and profiling of typical cases occurring in counties. The “friends of the farmers” section focuses on the issue of “three farmers” and has played a positive role in modernizing agriculture and increasing farmers' incomes by transmitting market information to farmers and disseminating advanced practical technologies. Today's article, which focuses on the life of the people in the county and on the fun of the country and abroad, allows the audience in the county to “be under one roof and know the world”, to open its eyes and to gain insight. Clear positioning of the different columns highlights the distinctiveness of each column。
Second, the tv section “journalization”. With the rapid development of the modern media, television programmes have been transformed from a single feature in form to a comprehensive section, with a television section often composed of several interrelated “small segments”. For example, the weekly news magazine, 8 p. M. Sunday, which is broadcast on the firm television station, consists of a number of features: one-week highlights, “looking at the highlights of the county's week”, a focus on hot spots in the county, tracking in-depth stories”, and an economic landscape, “communication of economic messages, showcasing business style”, each of which has its own location, with a wonderful piece of “television magazine” enriching the content and increasing the volume of programme information. As a result, television programming should respond to the trend towards the integration of television programmes, using “magazine-style” programming, so that every “branch” can be radiant。
Third, the tv section."LocalizationI'm sorry. Today, when information is becoming more diverse and the means of communication more diverse, traditional television media not only face crowding shocks from new media, such as the internet, mobile television and microblogging and twitter, but also the competitive pressure from the same media to constantly introduce innovation columns. Increasing audience access to information sources, increasing audience choice of space, and how traditional television media hold “positions” and allow more viewers to lock channels are key topics for the wider audience. With its large population and vast territory, different peoples and regions have different customs, habits, cultural traditions and aesthetic trends, television programmes should be designed with local characteristics, taking into account the local ethos and national culture, in order to display local economic development, the life and spirituality of the people. For example, the guangwon district is the first labour district in henan province, with a population of more than 1. 7 million people and 700,000 people starting their own businesses in the field. The station has launched the "strengtheners of the world" column, which is designed to serve as a platform for "tell stories of the world's founders", and has sent journalists to the field to interview successful people of the country, as well as their relatives and friends, in order to give a full view of the growth, struggle and emotional path of successful outsiders, to reveal their entrepreneurial success stories, to inspire and inspire those who follow, and to communicate with entrepreneurs who work abroad and their homes. As a result of the localization of programme owners, the popularization of narrative styles, and the statements made by people around them, the localization element has been highlighted, closer to the lives of the people and more easily resonance and attention of the audience。
The visualization of television programmes is an effective way of attracting viewers and increasing television ratings, as well as a necessary trend in the development of television programmes. The healthy development of television media should therefore be promoted in a number of ways。
