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  • It's a big change! The news and communications profession is changing! Will you apply

       2026-05-10 NetworkingName600
    Key Point:On the morning of 22 septemberShandong universityInternational news and communicationsThe professional integration provider is officially launched. At the launch ceremony, professor zhao zhou gwang, vice-president of the press institute of the people's university of china, stated that the establishment of an international journalism and communication profession at shandong university was an important step in keeping with the times and needs of th

    On the morning of 22 septemberShandong universityInternational news and communicationsThe professional integration provider is officially launched. At the launch ceremony, professor zhao zhou gwang, vice-president of the press institute of the people's university of china, stated that the establishment of an international journalism and communication profession at shandong university was an important step in keeping with the times and needs of the country. Journalists have noted that, in the midst of outside questioning, journalism and communication are moving beyond borders。

    Specialized media

    The formation of the first international information and communication undergraduate class in yamada was completed

    The vice-president of the institute of public information and communication of shandong university (who presided over the executive), nwaan, explained that the international journalism and communications profession was the newly approved national strategic needs specialisation at shandong university in 2023, with a second-year specialization. The first semester of the undergraduate course in international journalism and communications has been completed. As a result, the shandong university school of journalism and communication has created a complete international news and communicationTalent developmentSystem. Previously, it was known that the shandong university school of public information and communication had an international communications orientation in master's, doctoral and postdoctoral training。

    Specialized media

    Specialized media

    It was described that the international journalism and communication profession at shandong university was aimed at developing a good chinese story, spreading a good chinese voice and building the capacity of our country's international communications community, based on the deep ethos of the ziru land, and committed to the international dissemination of china's excellent traditional culture. The talent development process will take full advantage of shandong university's comprehensive university, with cross-college, multidisciplinary and cross-integrated training。

    With the “all media + international + foreign languages” at its core, complemented by a rich “national education + international perspective” project on social practice and international communication, students are trained in the theoretical knowledge of international news and communication and in media-wide communication skills。

    The journalists learned that the first class of undergraduate students in international journalism and communications at shandong university was carried out using a “sea selection” approach to the entire campus. On 8 april this year, the college of journalism and communication of shandong university issued an announcement on the theme “sea choice” for undergraduate students at level 2023. In addition to the requirement for “a combination of high quality, strong communication skills, learning skills and teamwork, interest in international news and communication, and interest in international news and communication-related work”, participants are required to have a good level of english and chinese language expression. “the original professional average is at 60 per cent of the top of the profession, and the advanced examination in english is at 130 and above or at yassou 6 and above, without fail

    After selection, 18 outstanding students from various colleges were selected. The vice-president of the institute of public information and communication of shandong university, kew ling, told journalists that of the 18 students, there were many international news fans who had been transferred from the foreign language institute。

    Specialized media

    Nearly 20 higher education institutions are in international journalism and communication

    Journalists'statistics indicate that there are currently no more than 20 higher education institutions in the country, including the people's university of china, the china media university and shandong university。

    Specialized media

    Professor zhao zhou guang, vice-president of the press school of the people's university of china, said that the establishment of an international journalism and communication profession at shandong university was an important step in keeping with the times and needs of the country. Monjian, professor at the faculty of journalism at the university of jordan and director of the national centre for research on cultural innovation at the university of jordan, also said that the international journalism and communication profession at the university of shandong school of journalism and communication had launched the integration of birth-bearers “on time”。

    Specialized media

    According to professor meng jian, shandong province, as a reformist and open liner, has a strong development momentum and is home to confucian culture, which is deeply rooted in china's excellent traditional culture. The shandong university has a long history and a full range of disciplines, and the building of an international journalism and communications profession has a unique external condition. “according to the wealth of resources available at shandong province and shandong university, the international journalism and communications profession will be of great value.” professor menjian stated that international information and communication is a vast field of research that must be integrated into its own reality, transcend and innovate, highlighting the distinctive features of the international journalism and communications profession at shandong university。

    In his message, sun ming, vice-president and researcher of the institute of contemporary china and the world studies, china's foreign service, said that the international system of communication disciplines was a long way from being built and that “the big ones needed a good voice”. The establishment of the international journalism and communication profession at the shandong university school of public information and communication has given new impetus to the building of an international communications discipline system. She looked forward to continued and in-depth cooperation between the chinese foreign service and shandong university in the future, and to the development of a caring, enthusiastic and targeted international information and communication talent to contribute to the cause of international communication。

    Specialized media

    The news and communications profession is changing

    In recent years, withMedia environmentIn the light of the changing situation, universities are also optimizing their training programmes for the dissemination of information. At the same time, the outreach of journalism is expanding。

    Take shandong university, for example. The university of shandong school of public information and communication currently has two undergraduate disciplines — journalism, international journalism and communication. The international profession of journalism and communications is in its second year of life. In actual admissions, only the “newscripts” category is used, with a shift in direction between the second and the integration of information, strategic communications, intelligent media, and international news and communication。

    According to nwaan, these four directions share a common curriculum - such as the basic courses for professional subjects such as the introduction of artificial intelligence, an overview of journalism, methods of research in news dissemination and statistics, digital courses such as computational thinking, the basics of digital media technology, business courses such as the preparation and evaluation of audio, and general studies such as the history of academic thought, both middle and foreign. If smart media are chosen, they also need to study smart media and recommended algorithms, news mapping principles and computer design, web profiling, drone aerial and technological applications, data thinking base, python language base, etc. Journalists noted that the courses had changed considerably compared to a few years ago。

    In recalling his learning experience at the university of shandong school of public information and communication, the 2020 undergraduate student du yufan, who was released from the university of beijing hsbc business school, said: “the college offers us an excellent platform for learning: basic news production, smart media labs that follow the times, interesting and innovative drone teaching ... Learning such an all-encompassing discipline, i've learned a lot about psychology, politics, sociology, and even big data science, which broadens my mind.”

    Not only shandong university is changing。

    The journalists learned of the establishment in 2019 of the department of computing and communication at the press institute of the china university of media, which parallels old journalism and communication. In recent years, the chinese people's university's institute of journalism has also introduced a number of interdisciplinary and experimental undergraduate courses in journalism law, communication and social governance, data management and new media operations, and creative dissemination。

    The vice-president of the university of shandong school of journalism and communication, qiu ling, told journalists that journalism and communication could no longer be defined by traditional literature. “a number of the undergraduate students we have enrolled in this year are partial, with physical and chemical subjects in the examination.”

    The employment orientation of ipc graduates has also changed considerably in terms of their employment. For example, about 50 per cent of the graduates of shandong university's school of public information and communication continue their studies at well-known higher education institutions in the country and abroad through exemption or examination, while employment is concentrated in party bodies, business enterprises, media agencies, high-tech enterprises and other social organizations, working in the areas of information, interview editors, media data analysis, new media content creation, media-wide planning and operation, web-based analysis and management. According to zhou yong, the dean of the institute of journalism of the people's university of china, about 40 per cent of the graduates of the institute have access to various specialized media, while a large number of the remaining students go to government departments, state enterprises or emerging internet enterprises。

    “in journalism and communication, it is no longer just those who express social views, but those who enable society as a whole to connect, match and synergize one another, who are the architects of future social life.” the director of the academic council of the school of journalism and communication of beijing university of pedagogical university, mr. Kuan ming, said in an interview with the media。

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