Press titleIt is undoubtedly very important for the news. It has been well received by its readers for the introduction of small pieces of text on how to make the titles of press releases. Today, we continue to explore the knowledge of the titles of news, and in turn, the problems that exist in the titles of news, so as to raise our awareness of their obscurity and avoid repeating them。
ITo distort the factsIt's maliciously altered
For example:
1 anti-corruption is the battle against china's social development (a newspaper), which was reproduced on the internet and was retitled " to allow moderate corruption in china, the people should understand " . The title produced on the telecommunication network is not available in the original language. It is clear that the title distorts the facts and misleads the audience。
2 nine-year-old workers (a newspaper)
Looking at the title, it was surprising that someone had ignored the law and made nine-year-olds work. Is it true that children are employed in spite of the law on the protection of minors? Read the full text carefully, it turns out that the nine-year-old child worker in the title is a child whose mother is afraid that the child will live at her workplace for nothing and that the boss will be unhappy, so that the child will come back from school to help with his or her work, which is neither heavy nor heavy. This is, therefore, a distortion of the facts and an inconsistent title。
Ii. Generality, taken out of context
For example:
1 “the experts say that the oil from the ditch cannot flow back to the table”, as the experts explained: “i do not say that the oil from the ditch cannot flow back to the table, but that 3 million tons per year is impossible”
The fact that professor north is calling education a mess in the united states (a newspaper) is that headmaster zhou zhou zhou zhou zhou zhou zhou zhou only points to some problems while affirming american education。
Iii. Low-class vulgarity and injustice
For example:
1 li's fucking opinion war
In the title, the word “fucking” was used to insult people and to make it so cheap and vulgar。
2 the kiss of death - the fire of the brazilian nightclub, 233 dead
The fire, the burning of so many people and the use of the “kiss of the dead” are simply a lack of public morals and human care。
Iv. Ignorance and intent
For example:
One, half of this village is mine
It was later verified that the news was entirely false。
Zinhua, in a report entitled “pattern of evils”, which brought to justice the fabrication of internet rumours, lists articles such as “the transmission of the virus by hiv-infected people in xinjiang by dripping blood from food”, “the kidneys of the three girls in wuhan during their search for employment”, “the 8. 6-degree earthquake in yukre” and “the gang rape of the hainan schoolgirls”, which were subsequently verified by the state office。
V. Exaggeration, alarmism
For example:
We'll be the largest lung cancer in a few years
A detailed reading of the text was the sixth north-south summit of lung cancer in china, where experts analysed the main causes of lung cancer and 13 cancers caused by smoking. “if effective control measures are not implemented in a timely manner, it is expected that by 2025 our lung cancer patients will reach 1 million, the world's first largest lung cancer.” as can be seen, the country's emergence as a major lung cancer power is only a speculation, a possibility and a prerequisite. The title, which says “my country will be a major lung cancer in a few years”, is positive and clearly inaccurate, with the temptation to take the message out of context and alarm。
2 peace eve beijing revenge
It is clear that the victory or failure of an ordinary ball game is sensational and overstated。
Vi. Inadequate accuracy and objectivity
For example:
1 wang kenlin is the richest man in china
The authors and editors forgot that china, besides mainland china, also has hong kong/australia, and that china's richest man should be li ka-cheng of hong kong。
2 "reconciliation works, governance doesn't matter."
The reference in the title to mandela's “incompetence” is not true, and it is not objective and impartial to blame mandela personally for his political corruption and the division of wealth in south africa。
Seven, so you're playing with your head
For example:
1 strike on the health-care system at the chaoyang hospital (some evening newspaper)
The actual situation was a failure of the college's computer clearing system. The word “strike” on the subject, although accompanied by quotation marks, was misleading as a serious mass event, which would have had a significant impact if it had occurred in the capital, beijing. One computer system failure was described as a “strike”, which was clearly an excuse. The title of the strike is:Title partyIt's not desirable。
2 "olympic champion shaw chin's girlfriend is sentenced to life imprisonment."
In the text, it is stated that shawchin and the former girlfriend wang qi only spent a short time together and that they were multiple girlfriends. She's not directly related to the crime. The title singles out one of her many boyfriends as an olympic champion who is no longer a boyfriend, but rather as an olympic champion, who plays the game for the eye。
Viii. Inadequate simplification and ambiguity
For example:
1 the people's congress requires the submission of passports by officers above the deputy director (a newspaper)
In the title, “people's congress” means “people's university of china”. In the current strong national anti-corruption climate, if readers do not look at the text, it is easy to misconstrue the “people's greatness” as “the national people's congress”。
2 the unfinished bribery of officials of the ministry of finance (a newspaper)
The title is too general. The broad scope of the term “official of the ministry of finance” can give rise to resentment among the staff of the ministry, since the person sentenced is, after all, the mark. The title of the other media, " a director of the ministry of finance is sentenced for bribery for an indefinite period of time " , is clear and clear。
Nine, you fool around, you lie to your readers
For example:
No holidays on new year's eve
The reader was surprised by the title, why didn't they take the holidays? After reading the full text, the word “no vacation” is used to refer to chinese women in winter training. It's really not right to fool the reader。
2 air force compounds: children and children of the liu ya building are the hottest
The liu ya building is the founding general and the former commander of the air force, and his children are of great interest today. However, reading the full text revealed that only a few words were written about the daughter-in-law of the liu ya building, and none of the children of the liu ya building was involved. After reading the report, people feel fooled and deceived。
X. Corrections, inspection
For example:
1 "the stronger judy, the more henan."
From the point of view of the matter, the “affliction” of the henan women's platoon is the result of ju-ting's strength, and only ju-ting is not “afflicted” to the henan team. However, in the main text, the “affliction” of the henan team is due to the low level of skills and the poor performance of the rest of the team. As can be seen, this is a causal contradiction and a confusing title。
2 la lasagna, haze day
It didn't rain in the city that day. How can it be “porn”? It's too much。
The impact of the tumultuous headlines is very bad and the harm cannot be underestimated. It affects the credibility of the media and the authenticity and dissemination of information。
It's a common saying: "it's half a story." making a good title is like drawing a point, giving readers a message, knowledge and surprise. As a journalist, there is a duty and an obligation to elaborate the title of the news, to read it carefully, to write carefully, to be precise, clear and lively, and to actually close the title of the news, which is perfectly manageable. The key to the problem is “serious”. The author believes that if we write carefully, take it seriously, carve it carefully, and spread it through a body of images, the good title of the eye will be in front of the audience, so let us all expect it。
(researcher, chinese people's university school of journalism, liu pilgrim, author)
(preliminary title of the news, "voice and prevention", originally from news and writing. No. 11 of 2015, for academic references, paper-based, unauthorized and forbidden reproduction)
