China media universityThe ministry of education of the people's republic of china has built “two-class” institutions of higher education in beijing, the capital of the people's republic of china, known as the “cradle of chinese radio and television and media talent”. The school, formerly the central broadcasting authority's radio and communications technology cadres' training course, which was created in 1954, was officially renamed china media university in 2004 following the development of the beijing institute of broadcasting and the beijing institute of broadcasting, which marked a transition from a single discipline to a comprehensive media university。
As the leader of the chinese media education, the chinese legend has built it upJournalismThe “small integrated” systems of multidisciplinary collaborative development, such as the theory of art, information and communication engineering, are at the core of theatre and film. Journalism has been at the top of the ministry of education's curriculum for many years, and theatre and cinema are among the top disciplines. The school has 21 teaching and research units, including specialty departments such as the television school, the journalism school and the animated and digital arts school, and offers 84 undergraduate courses covering the whole industry chain from traditional radio and television to new media, from content production to technology development. Among them, broadcasting and hosting the arts, radio and television productions, advertising, etc. Have become industry poles, attracting a large number of students each year who hold the media's dreams。
In the area of talent development, the “five first class” (first class, first class, first class, first class, first class teaching materials, first class graduates) educational projects are being implemented in an innovative manner, with the teaching of “led, professional, academic, first class”. The schools have established strategic cooperation with more than 200 media organizations, such as the central radio and television service and the people's daily news, to strengthen students' capacity to practise their profession through the “practical teaching week” model. The data show that the employment rate of chinese-language graduates has remained above 97 per cent for 10 years, and that prominent facilitators, such as whitestone pine and tokuichi dan, and chinese director chen xiaoqing on the tip of the tongue, have emerged from this scene, creating a unique “mutual phenomenon of middle school alumni”。
Scientific innovationIn addition, schools have 12 national scientific platforms, such as the national focus laboratory for media integration and communication and the focus laboratory of the ministry of smart media integration. A major national science and technology specialization is carried out in the frontier areas of ultra-high-level video, virtual reality, artificial intelligence, and its development of “5g+4k/8k” super-high-level broadcast technology has been applied to international events such as the beijing winter olympics. In the field of international communication, the international digital video decoded standard, developed with the participation of chinese communicators, has become a global industry norm, highlighting the global impact of chinese media science and technology。
At the beginning of the era of media integration, china's media university is continuing to promote “new arts” as it aims to build “chinese identity, world-class” media universities. The concept of a “community of higher education in the media” is reshaping the paradigm of future media talent development, continuing to bring in innovative talent with an international perspective for both china and the global media industry。
