On 16 january, the 2026 twisted life service urban ecology conference was held in the ancient city of chinan myung shui. This industry event, which was launched online and offline, not only created a bridge between the city and the online platform in depth, but also formally opened a prelude to the festivities of the zinan winter tours and the zinan happy year。
General, conspiring with the new route of the winter brigade
The theme of the congress was “being a good life in the field, this station in zinan”, with the participation of liu shaohua, deputy secretary-general of the department of culture and tourism of shandong province, the party secretary and director of the department of culture and tourism of jinan city, mali, members of the party group and deputy director-general sun jing, the standing committee of the zanchu district commission and the vice-president of the zhuang district, shivering the content of life services and marketing officials, and the chief of the northern region. The site also brought together over 300 industry experts, shopkeepers and online visitors to explore innovative paths to winter brigade development。
Dithered living services have become amplifiers of urban stories, catalysts for the consumption of the manga, and sensors of urban temperature. Sun jing said that the chinan city department of culture and tourism would launch systematic content creation and topic marketing around the `jinnan winter' platform, launch a unique series of winter trips, promote high-quality service, well-proclaimed attractions, catering, accommodation, etc., and effectively link high-quality content to the civil brigade consumption, effectively converting online heat into a downline stream。
Quina, who was recommended by the shandong brigade for appointment to the nation's tourists on the spot, gave a vivid interpretation of the unique charisma of “a mountain and a half-city lake, a winter spring that is more pleasant”. She has led you to the 10 major tourist destinations that can't be missed during the winter of jinnan, such as the cloud evaporation of the spring, the cruise experience of the moats, the hymen of the moats, the hymns of the ancient verse, and the phantom scenes of the ice falls。
In recent years, classic landscapes such as the fountains and the great ming lake have been rejuvenated through online platforms, with a total of more than 3. 8 billion and 2. 5 billion stories, respectively, while jeinen has been active in nurturing the new literature industry ips, such as the old city of minghu, the garden of integration and the poetry themes of dreams, to meet the individualized needs of tourists with a variety of supplies. The “classic plus emerging” cultural matrix, which expands attractions through online dissemination, allows tourists to move from “linelined heart” to “lineline action” to achieve a two-way power of cultural and consumer values。
The congress also set up an annual award chain for industry sharing, promotion of good cases, exchange of business representatives and head-of-the-post exchanges, sharing of cutting-edge industry insights and practical business ideas, and development of precision skills for innovation in the arts and travel industry. The launch of the 2026 "domains for a better life" series was synchronized on the ground, and hot spots such as "friends of mount shan and ta" "the winter of jinan" came on the line。
Platform empowerment, online and offline integration for consumption
As an important side initiative of the conference, tweet life services worked in depth with jenan to promote winter brigade consumption in a comprehensive manner through the twin-track flow model of a “dithered urban eco-conseil + a series of short-tweet video marketing”。
On-line, dedicated topic pages such as #zinan winter # have been set up, with links to zin myung, qin peng not playing for over 100 bruneians, and over 100 key media outlets publishing short videos on the zinan winter brigade theme, which are expected to reach over 60 million. At the same time, the authoritative launch of the zhezinan urban brigade line and the thematic poster, jointly designed by the despite living service x china national geographic, further enhanced the influence of jinan's urban brand. Underline, a number of individuals are invited to take advantage of the ground and to introduce specialty travel routes around the “zenan under the old house” cultural thread, creating continuous heat for transmission. At present, topics such as #eating zinan's winter, # fighting qazinan's winter with his wife have been on the vibrating hot list。
The famous host, actor liu yiwei, also flew off the scene and interacted enthusiastically with netizens in the form of live feed, with quality products from eight chinan brands, including myung shui city and tsui seung-suk. It is known that jenan will also launch the new spring benevolence scheme, which will further activate the annual holiday tour consumer market by placing on-line on-line subsidies covering such products as view area tickets, accommodation meals and spring skis。
Multiple initiatives to create a system of consumption for the year of the year
It has been learned that, in order to capture the annual consumption time and promote the consumption of the bruneian brigade, jinan has launched the winter tour, the year of joy, with the twin goal of “invigorating and boosting consumption”, a series of four nodes of the united nations new year, junior year, spring festival and new year's eve. A carnival for the cultural tour and a system of consumption for the annual festival of the chain。
On the one hand, the theme of “the new year of tourism” has been deepened, with a focus on the planning of the five main themes of the new spring folklore, the passage snow, the twisting card, the dolbo, and spring city. On the other hand, culture is being nurtured in the new year, with popular cultural events such as the new spring cultural exhibition and non-removable experiences. At the same time, thematic products such as ice and snow maps, large collections of maps, light fair maps, and winter cruises have been launched to facilitate tourist travel。
From the full web of “line-drivering, sub-lined crowding, multi-business consumer transformation” to the two-way ability of springs to rhyme with new winds, a series of new perspectives, new scenes and new initiatives have become more accessible in winter. It will also continue to drive the chinan winter brigade from a “flow explosion” to a “retention of sedimentation” and to make the winter tour of chinan happy year a brand brand of a spring city with recognition and market attraction. As a result, the winter in jenan will no longer be a mere poetry secret, but will become a powerful growth pole for the high-quality development of the city cultural brigade。
