Now the ceos on the vertical portal are depressed。
Why
Because all the major technology media are covering the latest, o2o, social media, cloud computing, big data, maun, etc。
Few of the technology media are willing to cover the vertical portal, let alone give the ceos of the vertical portal an interview。
Like tiger sniffing, titanium media, xinjiang technology channels, and so on, they only cover the latest internet models and interview the big internet guys. The vertical portal is so old-fashioned that they don't care about reporting。
Is the vertical portal really an old internet model
Of course not。
Since its inception, the vertical portal has been a traditional portal, such as the new wave, with a wide and comprehensive range of industries, while the “vertical portal” focuses on a particular area (or territory), such as it, entertainment, sports, automobiles, and seeks to be the first place for those concerned with content in a particular area (or territory). For example, the “middle bank online”, which focuses on the it field, the “house of automobiles”, the “house of tigers”, which focuses on sports, the “sovereign of the east”, the “house search network”, etc。
In short, the vertical portal locks on certain types of precision users, small groups of users。
In the era of mobile internet plus social media, everything went away and became multi-centre, more disaggregated, smaller and vertical。
So in the era of mobile internet+social media, vertical portals of all types would be much easier to catch users than in the original pc internet era if they were able to use these latest mobile internet tools。
Turning to the substance of this paper, it is now the pain of the ceos of the vertical portal that there are no technology websites that are willing to cover them and to promote them. Without advocacy, it is difficult to attract attention from a variety of upstream and downstream resources, and it is impossible to do anything without attention. For example, you can't hire a good technician because you don't even have a name at all。
How do we fix this
It's simple. Why wait for the technology website to cover you
Since the media era, the ceos of these vertical portals can make their own individual brands with a variety of self-messaging tools, which will naturally lead to the upgrading of the website's brands。
This is what i've been talking about as a star: using my own media tools to make a star in a vertical field。
The benefits of a vertical portal ceo being a star are enormous:
1. There is no need to ask grandpa to sue grandma for a website: to find a journalist to send a soft letter. In fact, not many people read it even when they send it. There's a lot of traffic. I've had a few articles on the front page of the 100-degree news, which is just over 20,000 people per article. Other technology channels, let alone a text that can be read by a thousand people, you're about to laugh. But when i published every article through various media tools, there were basically tens of thousands of people looking at it, and i didn't have to ask for any website, how much, how many。
There will be countless resources up and down: because when you become a self-star in a vertical field, you become the opinion leader of the industry, who can easily attract the attention of the upstream and downstream resources of the industry。
For example, china’s first venture capitalist, who became an opinion leader in the area of internet renovation by becoming a self-star in the area of renovation, has been approached with countless resources, both upstream and downstream, and a large design firm with thousands of designers. If the river is not a star, who knows, how did the big design company get to a small renovation team
It is easy to bring together a core group of users: the core users can contribute core competitiveness to your website product, the ceo is a star, and it is easy for ordinary users of the website to have a more comprehensive view of the site, so that they can easily upgrade to core users。
Tomorrow, if there's time, i'll write about how ceos on the vertical portal should use their own media tools to make themselves business stars。
I'm qin kong. If you think this is worth it, forward it to more friends。
Qin kong brief: in 1999, he worked vertically on the website, as editor-in-chief of the pacific computer network, as market director of the pacific motor network, as co-president of the it world network ceo, 39 health network. Welovecanada
