The following is from a guide to foreign trade practice - the weekly c magazine in august 2013。
Many foreign trade operators have such or that kind of grievances in common days, such as: "i'm tired of operating the b2b platform every day. Why don't there be a board of mail?"
In fact, the goal is clear, namely to obtain an order through some b2b platforms. However, she was told by a foreign trade operator, li li li bing, that the company's website was also available for queries. Of course, not all of the issues that companies can easily access by having a stand-alone website, website construction and optimization, and seo, are key to getting the information via the website。
Lee li bing's first order experience
On 28 june 2013, li li li bing received one such e-mail, which reads as follows:
When she saw the e-mail, the sixth sense told her the client could do it. For example, li li li bing believes that there are four points:
In the first sentence of the e-mail, the client has already mentioned that he was able to find li li li bing through website, indicating that the client has a strong desire to buy. As to the particular keywords that are adopted, only the post-posterate counter can be consulted。
The second sentence of the e-mail indicates the reason why they need the product。
3. The third sentence of the mail, the second paragraph, clearly requires that the company provide him with some information support, including price, payment terms and related preferential policies, as well as production time。
Clients attach information on products to the back。
Seeing here, lee ice thought, "i can take 80 percent of this client. Because from the entire mail, the client studied our company's products, or else he wouldn't have listed the specific product information, with a link."
Three days after receiving this e-mail from the client (on the morning of 1 july), li li li bing responded for the first time to the client's queries, and the following day she received a reply from the client. As of the day of the week c interview with li li bing, more than a dozen e-mails had been exchanged and the client had sent the po and was ready to make money。
“as a result of this inquiry, i think the web site will receive a higher quality of queries than b2b, because clients are purposefully looking for products, and they are looking for what they want through google or a local search engine. And it's not almost a mass e-mail. In follow-up, i found that the client was actually bought because the company's engineers were interested in our product. How could he waste his time talking to you if he wasn't interested? So, the website is really important, not only to get us the information, but also to get us out of it。
How to make a decent website
Website creation: domain name, style, layout appropriate
Having a good and exclusive website is the first prerequisite for attracting clients. An exclusive website is like a mirror that companies display in front of their clients, and a site that is just like our clothes, if it's not fit, will directly affect the client's visual effects. It is therefore important to find a dedicated network company to produce。
Li li bing indicated that, in setting up the website, it was first necessary to determine the direction of the site and whether it was intended to be a corporate or a product site, which would directly affect client choices. Secondly, the content of the website is also of considerable importance, including the navigation menu bar that guides customers to their destination, which must be in line with customer habits. " in general, a good website should have a suitable domain name, a suitable style and a suitable layout.” she said。
Web site optimization: three elements per page
Once the website is in place, enterprises need to establish their own databases. “what is the database? In fact, the company website is a platform that, like ali baba, needs additional information. What's different is that we need to optimise the site. The operational steps are as follows:
First, page optimization includes page titles, page description labels, page keyword labels, keywords in text, etc. The function of page optimization is to “let customers find us through keywords”. Using the 100-degree search for the key word “english”, as shown in figure 1:
Figure 1: page title in the red box
Figure 2
Figure 2 shows the code section, where the red box is the page title, page description and page keyword. "there are so many words in just one page that match the key word `english' that this page can be said to be a success." li li bing said。
Li li li bing indicated that enterprises need to pay attention to both aspects in the specific optimization process. On the one hand, you have to select a matching keyword; on the other hand, you have to optimize the three elements of each page, namely, the page title, the page description label and the page keyword label. The title of each page is as different as possible, while the page description label and the page keyword label are optimized according to the actual content of the page。
Product optimization is also required。
Keep up to date, you'll get ahead
The home page, product centres, information centres, technical support, after-sales services, and outreach to us are some of the main aspects of a website。
“web sites are just like platforms and need to be kept up to date before you can get a better ranking. It was therefore important to update the website. According to the data, the more concentrated the renewal density, the higher the ranking. However, in the absence of a dedicated website, businesses could actually update it two to three times a week, mainly with information centres and product centres. The website can be updated through the publication of new products, industry information and corporate news.” li li bing says。
Focus on peer sites looking for gaps
Have you ever tried to find a buyer at 100 degrees or google by searching for keywords? Li li li bing will analyse the reasons why others have access to information via the company website。
Assuming that a chinese purchaser from japan would need to purchase a “switch”, the following results were obtained after the 100-degree input keyword “switch”. As shown in figure 3:
Figure 3
Figure 4
In many of the search results, he was found to be the person he wanted and then clicked in. Figure 4 is the front page of the target company and it is clear that they have a page title and that there are five words that match the key word “switch”. And look at the page description labels and the page keyword labels, as shown in figure 5:
Figure 5
As can be seen in figure 5, the title of the page clearly contains more " switch" keywords than the other two labels, but li li li bing believes that the keywords are too few。
Seo optimization: utility of 1+1
Apart from creating a good and exclusive website, the seo set-up is important. Yellowwood state of kevin's clothing trading company had six years of work experience with seo and had served many trading companies. He indicated that the key words should be chosen according to the market。
Yellowwood presented several keyword set techniques and attention to the weekly c。
First, with regard to the multiplicity of keywords, the state of yellowwood indicated that in the title of the title, the key words appeared at best one or three times, and generally he suggested “1+1 model”, that is, a keyword + a synonym. "for example, men's underwear, i'll use men's underwear and its synonym underwear for men." he said。
Second, the density of keywords, which can be quantified through the keyword density tool, needs to be contained between 2 and 8 per cent。
Again, when the keyword is found correctly, it also concerns the entire layout. Yellowwood states that when the entire industry is generally configured on the first page, such as mechanical work, the first page tells the customer that it is a mechanical supplier, with the main focus on products. The first page is optimized mainly by highlighting the industry keywords, while the internal page is a layout product keyword. “the layout is divided into three levels, starting with the first page, with the highest weight, and the most important keyword should be placed on the first page. Then there is the column page, and each website has a product classification, with a second weight to the first page. And then there's a specific product page, and these weights are very low, and they're usually based on long end keywords。
Finally, in terms of updating, the state of yellowwood indicated that it was still primarily a frequency problem. If your website remains up to date two years ago, clients are of course more confident that it will be updated on a regular basis than companies that have fixed monthly updates. For a website business that was updated two years ago, the client also has to consider whether your company still exists. “... Most of the company updates are focused mainly on company dynamics (businessmen visiting events, participation at fairs) and industry news, which is updated once a month, as long as there is regularity. And the product update is related to the nature of the product, unlike the platform operation. The platform operation can be updated again, but not on your own website. In the case of handicrafts, the format can be updated daily, and website updates are dominated by company news dynamics.” he said。
Of course, website construction and optimization and seo set-up are only the most essential elements of access to queries, and it is more important for operators to know the market for their products so that the website can be marketed in a timely manner。
[simple pastors]: attention is paid to the practical guide for foreign traders, weekly c, and to over 1,000 foreign trade practical “dry goods”. Http://cweekly. Cifnews. Com/
