"my vegetable planting is on live. Come and play ball for me." on 31 may, xinjiang production construction corps, 12th division sanctuary, eight companies of employees, wang jianjiang, began live webcasting in their arch shed. The live broadcast began in five minutes, and hundreds of fans entered the live booth. While applauding wang jian, the netizens exchanged views on vegetable farming techniques, quality, prices and pick-up routes。
A lot of people say that wang jian is a “tide”, making short videos, making live webcasts, and that a farmer facing yellow soil will have many fans. It was also said that wang jian was the one who was making a living. However, knowing his experience, wang jianjiang's move was reasonable。
For more than 20 years, wang jian had grown fresh grapes, vegetables in daejeon, wine-breeding wine, etc. In 2014, he had set up a vegetable picker garden. However, the quality of agricultural products remains poor owing to the rigidity of planting techniques. On the other hand, he did not run well and worked for years and years without a few money except to eat and wear。
“who doesn't want to be rich?” wang jian has no choice but to say that under past patterns of planting sales, the land is grown, the land is sold, the grower and the consumer are not directly connected, and the money is earned by the broker。
"last year, i saw a video of the vegetable show on a live web platform. It was hot, and hundreds of thousands of hits." wang jian is like jane。
After learning about the technology of short videos and live broadcasts, wang jian started his own project: “i do live, not in fashion, but in real time, to show the whole process of vegetable growth, gain consumer confidence, generate consumer expectations of products, make quality agricultural products more known and earn more.” wang jian was pleased to say that last year his 30-acre vegetable harvest garden earned a net income of $100,000。
Wang jian is 50 years old, he's not tall, he has dark skin, and in his own words, "i can't find him." however, this standard farmer image and the content of the vegetable planting process are well received on live platforms, with a high number of hits per live broadcast。
Today, wang jian has added six micro-clinics to the exchange of agricultural farming techniques, which are shared daily with netizens throughout the country. In the management of the harvest garden, wang jian has been insisting on the application of farm fats, the use of bear bees to pollinate, the application of techniques such as pest-resistant nets, den-breeding, yellow-plated aphids, and the introduction of new varieties of resistant tomatoes and fine, black-skinned vegetables, among others, have effectively improved the quality of agricultural products。
With good-quality agricultural products, together with a live web-based “basket”, there are now more than 300 regular pickers in wang's vegetable pick-ups. This year, wang jianxi plans to use the arch sheds to grow three herbs of vegetables, with tomatoes on her head, beans and bean horns on her head, and cabbage such as cabbage. He adds that if the market goes well, the revenue this year is expected to exceed $200,000。
