The 2025 international electronic consumers fair (ifa-2025) is being held in berlin, germany, from 5 to 9 september, local time. As an exhibition for europe and even for global markets, ifa is the global windbender for household electricity and consumer electronics。
The theme of the ifa session was “intelligence for a sustainable future”, focusing on frontier areas such as artificial intelligence, physical networking and green technology. On the sidelines of the ifa center, large brands such as haile, hae-shin, tcl, u. S. Have replaced the previous billboards of samsung, lg, sony and japanese-korean enterprises. After years of development, the china national electric army has become the leading and key force of ifa。
According to public information, nearly 700 chinese companies are participating in ifa2025 this year, and china's electric giants are gathering with the latest technology and products. Against the backdrop of rising tariffs in the united states, the european market has undoubtedly become a place for competition from the sea。
Ai reconstructs the competitiveness of household electricity
China’s electricity industry has been the most active in promoting domestic electric intelligence and ai-enabled electricity, and today ai is not a single-purpose, head-on ai, but is becoming more practical and can really solve the problem of better experience。
On ifa, hyshin brought the new rgb-mini led television u7s pro global premiere, haisin u7s pro carrying a new and upgraded “two-core” combination, which fully inherited the core advantages of rgb-mini led “super-high colour, super-high brightness, super-wide perspective, ultra-low energy consumption”. The new product will be available at the end of september in volume and will contain three specifications of 75/85/100 inches。
Sea letter rgb-mini led further decrypts hardware performance by upgrading the core algorithms of rgb-mini led, cbi-based h7 to achieve up to 100% bt 2020 high colour area, 100% colour purity low blue light eye。
The launch of the u7 series, in particular, will further the process of industrializing rgb-mini led from technology to universal access, marking the official entry of rgb-mini leds globally as more and more television brands are deployed。
At this exhibition, tcl focused on healthy, comfortable and future smart product technologies, showing global consumers that china’s consumer electronics are changing in their intellectual and high-end upgrades。
In terms of sleep and dietary health, the tcl industry brings with it a large number of star home electric products, of which the tcl small blue wing c7 new wind air-conditioning c7 is based on “ai sleep” functions, has the industry's first-ever variable sleep temperature curve, uses the global first-ever millimetre wave radar sensory technology, recognizes the physical state of the body during sleep, and improves the length of deep sleep in line with ai genetic algorithms。
In the area of ai innovation, the newest version of ai/ar lenses for thunderbird innovation under the tcl flag, including the world's smallest mass production of full-scale microled raybird x3 pro, thunderbird air 3s, attracts live interactive experiences from a large audience. At the same time, at the tcl aime winter skiland, users can experience the global first-class ai escort robot aime, feeling the technological temperature。
In addition to the involvement of a large number of electric companies, the trend towards brand diversification has become more pronounced in recent years. Several brands, such as the united nations and the united nations, were also known to appear at the conference。
The newest set of ai innovation products was launched, including brand new forms of ai conceptual equipment, high performance pc, smart tablets, immersion game equipment and motorola smartphones, which interpret the smarter ai for all vision and accelerate the integration of generation and hybrid ai into daily work, creativity and entertainment。
The march of globalization, europe’s middle east
The european market is recognized as a high-end global brand market, particularly when the united states market is full of variations due to high tariffs, and europe will be the main market for high-end electricity products in china。
In order to take over the european market, china's national electricity enterprise has made a series of layouts. Sport marketing with high levels of combat has become an important means of expanding european markets for powerful giants such as haisin and tcl。
The official secretary-general declared himself the global official sponsor of the 2026 world cup, the third ever since the 2018 russian world cup and the 2022 qatar world cup。
The vice-president of heissian group, fan xueyu, stated that each world cup would promote a new technology revolution and that the 2026 world cup would accelerate the full spread of rgb-miniled technology。
In february this year, tcl and ioc formally signed an agreement to become the olympic global partnership (top), which china has shown that for the first time, giants are among the top olympic sponsors to export brand names to the world through the olympic stage。
After more than 20 years of deep cultivation in the european market, tcl has been at the top of the global market in terms of product power and brand influence, with 13. 46 million global exports of tcl television in the first half of 2025, the second highest in the world, with china first in branding, france, poland second in retail volume, and sweden, spain and others third. The high-end high-end products of tcl were welcomed in the european market, where the volume of tcl mini led television output increased significantly by 91 per cent in the first half of the year and air conditioners by 31. 7 per cent in europe。
It is worth mentioning that the berlin ifa exhibition started in 1924, when the first winter olympics took place in chamuni, france, and that, at the bicentennial meeting of the two major international events, tcl “move winter into ifa” to integrate science and technology and the spirit of the olympics and to convey brand temperature to europe and the global market。
It is hoped that a multibrand strategy will be adopted globally to better cover local markets. The senior vice president of the united states of america, general manager of the idg consumer computers department, ouyang-sheng. Interviewed on the ifa, it was stated that, considering different brands in different fields of business, with the medion brand in germany and the nec and fuston in japan, the brands acquired were incorporated into the ifa brand assets and could complement the ifa brand to better cover local markets。
In addition, in the field of electricity, such as hair, chewie, rainbow, koworth, search, mova, cloud whale, stone technology, and other consumer electronics enterprises such as daijia, stone and others participated in the exhibition with a focus on pounds of products。
