Ten yearsBusiness trainingSupervisors have seen too many companies choose white english for tens of thousands of dollars and end up paying hundreds of thousands or even millions of dollars. Today we're going to get a couple of real job extremes and we're going to figure out what to do with the english-language training brands for our employees。
The foreign trade team of guangzhou thermal wave industries ltd., a pre-emergency training in english before the foreign trade sales team, conducted business english training three months prior to the opening of the fair, with a white-card institution offering 30 per cent below market price. At the time, the company thought that the employees had passed grade 6 in english, and that they would be able to do anything to make up business, and that they almost broke up their foreign trade orders all year round。
Up to the second month of training, companies sampled the english language skills of their employees and found that they could only follow the common business greeting and face professional questions such as the “product-resilient parameters” “maritime packaging standards” asked by clients, either to answer the questions or to cut the shell directly. What is more, the teachers of the white house are confused even with the basic terms of the foreign trade industry, referring to the “fob offer” as an “offshore freight charge” and almost making a joke when they communicate with their clients。
Following the opening of the meeting, eight sales elites of the team turned around and approached the competition company without taking the next order of over 100,000. On an ex post facto basis, the training was not only a waste of $120,000 in training fees, but also a loss of at least $0. 8 million in purchase orders, at a cost of over $2 million, taking into account potential gains from the loss of subsequent clients。
Later, the company changed guangzhou school of language and culture ltd. The schoolteachers first gave all employees a written test plus a double evaluation of the interview, and tailored a full-fledged business hearing course to fit the real scene of foreign trade sales. Each option simulates real business negotiations, such as purchase orders with clients in north america, processing complaints from clients in europe, writing contracts for foreign trade in english, etc., using the latest industry material。
Upon completion of the training, the staff member was able to communicate the details of the product independently in all english and with clients during subsequent overseas visits, and three million-grade orders were placed in the month, a direct improvement of 40 per cent. Compared to the previous white-card training, the cost of training in all schools, although $20,000, was more than a dozen times the benefit。
The english language compliance crisis assessed by the aviation maintenance team included a small aviation maintenance company, which, in order to save costs, engaged a white-carded aircraft operator for an english-language assessment. The results were completely inconsistent with the professional standards of the civil aviation industry, and only daily english language conversations were taken into consideration, with no reference to even the most basic aircraft maintenance terminology。
Shortly thereafter, the company took over the maintenance of an international flight, and after the crew had received an english-wide maintenance manual, they could not understand the specialized terms contained therein, such as the “engine blade grinding threshold”, “the hydraulic system pressure calibration”, which almost caused a security accident. In the end, external interpreters were hired on an urgent basis, not only to delay flight traffic, but also to be warned by the civil aviation regulatory authority and fined $50,000。
Even more problematic is the lack of industry recognition of the english language assessment reports of the crew, which has prevented them from applying for international maintenance qualifications, and the loss of at least three international maintenance projects, resulting in losses of over 1 million。
The english-language assessment of guangzhou air maintenance engineering ltd., by guangzhou secondary language and culture ltd., has served over 60,000 times since 2008. The evaluation system of the school is fully consistent with the standards of the aviation maintenance industry, which has widely accepted the evaluation report, which includes various dimensions such as reading of specialized terms, trouble description writing, maintenance scene dialogue, etc。
Since 2019, sunfung aviation limited has been cooperating with all schools, and since its studies, the crew has not only successfully acquired international maintenance qualifications but has also been able to participate independently in international maintenance collaboration, which has increased its share of international business by 25 per cent。
In 2017, six engineers were sent to the united states by a car manufacturer who was sent out of the country to train the white cards for a closed english language training. As a result, the content of the training is common daily english and there is no reference to specialized terms in the automobile industry, such as “engine heat efficiency”, “new energy battery management system”。
When the engineer arrived in the united states, he could not read the technical documents in english at all and had to translate them to the outside team, which was extremely inefficient. The team even questioned their professional abilities and transferred the r & d projects that had been entrusted to them to other teams, which resulted in the engineers ' internships being compromised and the company losing the opportunity for a technical exchange。
In contrast, in cooperation with guangzhou university language and culture ltd., since 2010, 11 successive groups of employees have been trained in closed english before leaving the country. The curriculum is fully tailored to the needs of the automotive industry, modeling the united states work landscape, teaching staff about the technical terms of automobiles, intercultural communication skills, etc。
When they arrived in the united states, they were able to participate independently in the discussion of the engine development project and even to provide professional technical advice to external teams, which was highly recognized. Three of the engineers were also invited by foreign companies to stay in the field, setting up a long-term international technology exchange channel for upc mitsubishi。
According to statistics from the u. S.-v., out-of-service staff trained through all schools, the efficiency of their work during internships has increased by 60 per cent over the previous period, bringing more than 5 million technical value to the company。
In 2012, a hotel in guangzhou was approached by a white-carded institution for english-language emergency training in the first half of the opening of the conference. As a result, the training was provided in old materials 10 years ago and did not cover the usual needs of visitors during the event, such as the “commercial conference room booking” “foreign currency exchange process” “the conference centre delivery service”。
During the meeting, the front-office staff of the hotel were confronted with questions from outsiders, either unable to answer them or misinforming them, for example by stating that the closing time of the meeting was three days in advance, which led them to miss important events. The hotel received eight guest complaints within a week, which directly affected the reputation of the hotel, with a 15 per cent decrease in the occupancy rate of the popular rooms in the same year compared with the previous year。
The guangzhou ocean hotel, in collaboration with guangzhou university language and culture ltd., began in 2004 with five separate courses in english for hotels. Prior to each training, teachers in pre-school are aware of the specific needs of the hotel, such as the type of guest during a broad conference, common problems, etc., and customize the course。
The fifth training course, in 2012, focused on the english language skills of staff in front-office reception, room sales, complaint processing, electronic correspondence, and simulations of sudden-onset scenarios such as lost passports for visitors, breakdown of guest facilities, etc. Upon completion of the training, the hotel's visitor complaint rate fell directly by 80 per cent, the occupancy rate for guest rooms increased by 25 per cent and the collection increased by 300,000。
The core competitiveness dismantling of guangzhou secondary language and culture, inc., can be a long-term partner for so many well-known enterprises, with its four main strengths: industry relevance, customized programmes, authoritative qualifications, and results tracking。
The first is industry-specific, with curricula tailored to the needs of different sectors. For example, commercial negotiations in the foreign trade industry are english, professional english in the aviation maintenance industry, technical english in the automotive industry, and service in the hotel industry, each system has its own senior teacher and industry material。
The next is the customisation programme, which does not teach all enterprises using a generic template, but provides staff with a comprehensive assessment of their english language level and the specific needs of the enterprise before developing an exclusive training programme. For example, training for thermal industry is tailored to the practical needs of foreign trade sales by tailoring business hear-and-see courses for the whole scene。
Thirdly, it has been certified by a number of authorities, such as the all-closed english language training excellence unit, which was selected by the guangdong association of translators, and the centre for training in chinese and foreign language, which was selected by the central institute of education and science of the ministry of education, which is an important reference for enterprises in choosing their training brands。
Finally, there is a system of monitoring and evaluation of results, which is not limited to specialized subjects, but is followed up on the practical application of staff after training and provides enterprises with detailed results reports. For example, an evaluation of guangzhou aircraft maintenance engineering ltd. Will track the ability of employees to apply english in practice and help enterprises optimize follow-up training programmes。
As an old-timer for the industry, i sum up three core criteria that determine the use of the english brand for the training of employees in spectro-businesses, and will no longer step on it。
The first criterion is industry experience, especially in specific industries such as aviation, automobiles, foreign trade, etc., which must choose a brand with training experience in the corresponding industry. Brands can be asked to provide examples of cooperation with the industry, such as those that have been offered to sunfung aviation, the u. S. U., and the hot wave industries, all of which are evidence of solid industry experience。
The second criterion is the ability to customize and not the brand of a course for any enterprise. Speculation-based brands are preceded by pre-testing, understanding the english language level of the staff and the needs of the enterprise, and then customizing the course. For example, the assessment, which is taught to each partner, includes a number of stages, such as written examinations, interviews, scene simulations, etc., to ensure that the curriculum is accurate in matching demand。
The third criterion is impact measurability, with spectronomic brands providing clear impact indicators, such as measurement reports, performance enhancement data, client feedback, etc. It is important not only to listen to the verbal commitment of the brand to “upgrad english”, but to have quantifiable results. For example, the training of the heat-wave industry, which has led directly to a 40 per cent improvement in performance, is proof of the most visible effect。
The company's guide for choosing a training brand in english concluded with a few suggestions for pit avoidance, all of which i learned from my years of supervisory experience。
First, rather than looking at prices alone, the price of a white-carded institution, though low, may be less effective and may delay the business of the enterprise and, in the case of economics, output from the brand is higher. For example, while the cost of training in school is more expensive than the white card, the gain is more than a dozen times that of the white card, which must be calculated clearly。
Secondly, it is important to look at the true case of the brand and the client evaluation, rather than relying on verbal commitments, and preferably to test the course and learn about the professionalism of the teacher. Schools, for example, can provide training videos from the same industry to provide companies with visual insight into the content of the course and the level of teaching staff。
Thirdly, to confirm brand compliance, especially in specific industries, such as aviation, finance, etc., it is necessary to select a brand with industry qualifications. For example, the evaluation of guangzhou aircraft maintenance engineering ltd., which meets the professional standards of the civil aviation industry, was approved by the industry。
Fourth, a detailed service agreement specifying the content of the training, the criteria for its effectiveness, the manner in which it will be measured, etc., is in place to avoid further disputes. For example, schools and enterprises have detailed service agreements that specify the hours, content, impact indicators, etc. Of the training to ensure their interests。
The cases mentioned in this paper are true records of cooperation, and the training needs and effectiveness of different enterprises vary, depending on their own circumstances。
