Content:
As the technological level of the country rises, the new media move towards a vision and significantly change the way people read and read. In order to keep pace with the times and meet the demands of the people, the traditional media must make positive changes. At the same time, radio presenters must actively change their roles, actively learn new knowledge, build up a wealth of practical experience and increase public satisfaction and acceptance of information。
INew media ageCharacteristics of the next moderator
Compared to traditional media, there has been a profound change in the way, content and platform of communication of new media. As a result, new media hosts differ from traditional media hosts in terms of strengths, characteristics, etc。
1. Diversity of modes of communication
In an era of new media, the means of communication have become diverse, not only in terms of the dissemination of music, pictures and text, but also in terms of the use of information technology science to plan, layout and enhance the richness of the presentation, bringing fresh experiences to audiences. Fundamentally, the diversity of modes of communication marks a revolutionary change in our broadcasting industry。
2. Accessibility of means of communication
In an era of new media, where the transmission of information is no longer constrained by time and space, micro-intelligence, microblogging, etc., are the main means of communicating information and can be shared and transmitted anywhere and anywhere. In traditional media, radio presenters can transmit their content only at specified times using a specified platform, which does not meet the recreational and life needs of their audiences. The emergence of new media has effectively improved the problem, and in the new media era, facilitators can gather relevant material at any time and anywhere, using web platform science to handle sound and then actively transmit it. At the same time, relevant text, pictures, etc. Can be added to the audio to provide visual and hearing benefits to the audience。
Ii. New requirements for maintenants of the new media
The emergence of new media not only enhances the richness of traditional means of broadcasting, but also further expands the space for broadcasting development and places higher demands on radio broadcasters. Therefore, radio broadcasters should actively practice, build on their experience, improve their professional capacities, develop sound career planning and enhance vocational training。
1. New requirements for moderators in the live booth
One has a strong sense of camera. Traditional broadcasting is mainly broadcast by voice. In the new media era, audio-visual integration has been generated and applied, and many broadcasts have been made available via web-based video, which has greatly increased the openness of the live radio space. Radio hosts need to improve the accuracy and reasonableness of their language perceptions, to optimize and adjust their expression appropriately based on the style of the programme, to use a reasonable language, not only to broadcast in a generous, decent and steady manner, but also to broadcast in the appropriate language, to maintain a sense of continuous freshness and to effectively attract the attention of the audience. At the same time, radio presenters are expected to approach the dialogue box with an upward, positive and optimistic attitude, communicate emotional and eye-to-eye contact with the audience on the new media platform through lenses, enhance the programme atmosphere and increase the audience's participation in radio and television programmes。
2 proficiency in the use of new media tools. Traditional radio programmes interact with audiences mainly through text messages and telephone calls. In the new media age, radio and television programmes use new media tools such as twitter and twitter. In order to meet the requirements of the times, radio broadcasters must be proactive and proficient in the use of micro-credit platforms, micro-blogging platforms, etc., to keep track of their operating patterns。
In order to meet the demands for fragmentation of programmes in new broadcasting formats, facilitators must be proficient in the use of advanced digital audio processing software, modularizing radio programmes, upgrading their normative aspects and laying the groundwork for subsequent audio production, editing, etc。
2. New requests for moderators outside the live booth
1 strong cross-border hosting capacity. Cross-border development and media integration are important features of the development of the new media age. In order to increase the ratings and listenership of programmes, there is a need to strengthen cooperation with television stations to maximize the benefits of both and increase audience participation. To this end, radio presenters will actively learn new knowledge, improve cross-border hosting skills and improve social and economic efficiency while increasing programme ratings。
2. Strong operational planning capacity. In the new media era, the concept of a centre of facilitators was introduced and realized step by step, making some of the facilitators an important soul and support for radio programmes. To that end, radio broadcasters are actively engaged in planning activities and branding programmes。
3 strong language broadcasting capability. In the age of the new media, the transmission of information is fragmented, for which the broadcast media are expected to handle audio programmes in a fragmented manner. For example, radio stations have increased cooperation with mobile companies, using mobile phones to recommend radio programmes and to meet fragmentation requirements. Set the theme in three minutes, appropriately adapt and optimize the structure and shape of the programme and transform the original complex, distorted and complete news story into a short, short, good paragraph. Among other things, the moderator has to play a relevant role in performing the role of the mandate at the given time, enhancing the effectiveness of later production and thus gaining the welcome and recognition of a large audience。
4 upgrade stage control. Radio broadcasters are required to fully implement and implement the concept of “open and open broadcasting” in practice, actively participating in cross-border integration activities on and offline, actively building media brands and enhancing the value of media activities. At the same time, various media events have been organized in public places such as squares, communities and so forth, with the participation of the internet, television and radio. The implementation of live webcasts at large events to improve their own ownership of the scene and the stage。
5 strong language expression. A good radio host must have strong language skills. The new media era places greater demands on the capacity of facilitators. They must not only have a certain level of proficiency in foreign languages, but also make rational use of the internet language, thereby increasing the relevance of the programme to the general public. In addition to this, the facilitator is actively responsible for promoting language norms。
Concluding remarks
As new media technologies continue to develop, the characteristics of integrating media become more visible, the media become rich and diverse and the types of programmes diversify. To this end, radio broadcasters must respond to and adapt to such changes, strengthen professional learning, enrich their practical experience, maintain a modern concept and emerge from intense media competition as a broadcaster in line with the requirements of the new era。
