To follow up on the 17th and 17th plenums, 2008Department of public information and publicationsIn accordance with the relevant provisions of the state council, the institutional set-up and the division of functions have been restructured on a larger scale, with the establishment of a working mechanism for decision-making, executive and supervisory powers that are both mutually regulated and coordinated, leading to a shift in administrative operating mechanisms and administrative practices towards discipline, openness, transparency, efficiency and oversight. As a result of this reform, the administrative and administrative structure of the directorate-general has been revamped, and the administrative structure and operational mechanisms for the reform and development of the press in the new situation have been established. Valuable experience has been provided in carrying forward the reform of the press administration at the national level in line with the requirements of the market economy. It has provided a solid foundation and a strong guarantee that the press industry will continue to deepen its reforms and achieve scientific development. The new institutional set-up and division of functions reflect, inter alia, the following features。
The first is to rationalize administrative functions. There has been a radical change in the fragmentation of audio-visual management and the responsibility for managing the wholesale, retail, rental, screening and import of audio-visual products has been incorporated into the directorate of press and publications. The public information administration function has been streamlined and the supervision of the accreditation of journalists in the national press, including radio and television, is the responsibility of the general directorate. In the context of this restructuring, the directorate has also increased its responsibility for the supervision of private agencies involved in publishing activities, strengthened its responsibility for the protection of copyright, and clarified its responsibility for managing the publication and distribution of animations and online games。
The second is to highlight the development of reform. To respond to the needs of the development of the press and publishing industry, and to strengthen macro-level regulation, and to successfully carry out the institutional reform of publishing and publishing, the department for the development of the press and industry has been set up. Its main functions are to carry out reform, innovation and control, and to carry out integrated planning, coordination, guidance and promotion of further reform of the press and publishing industry in order to achieve comprehensive and coordinated sustainable development。
Three is reinforcedPublic servicesI don't know. For the first time, public service content has been incorporated into the main responsibilities of the relevant departments, the development of a public service system in the area of press and publishing, the organization of agricultural and community projects, and the promotion of reading activities for the entire population have become important functions of the directorate-general。
Fourth is the reform of the administrative approval model. The establishment of the new division of integrated operations, which centralized the approvals that were previously distributed across divisions, introduced a unified processing, approval and response, changing the past pattern of multiple approvals, decentralized resources and inefficient work. This is the first time that the directorate-general has centralized the approval of projects and has taken the lead in establishing a centralized mechanism for administrative approval in the central state organs, which has taken an important step towards establishing the sunshine government。
Fifthly, the institutional set-up model has been reformed. This reform has broken with the past model of setting up institutions by product type and has undergone a major restructuring of the internal structure, with the establishment of integrated management units by media category and production and distribution chain, with emphasis on information management, publishing management, media management and production marketing management. The use of the word news in the name of the institution for the first time has increased the management of information activities; for the first time, the use of the term digital publication in the names of the agencies established within the country, which explicitly includes online literature, online books, mobile publishing, digital publishing, etc., reflects the interest of the general directorate in new and emerging business situations and contributes to strengthening the research, development, use and regulation of new media and business in the field of press and publishing, and further increases the capacity and level of use of new technologies in the press and publishing industry。
