In recent days, siemens ' iq100 refrigerators have been subjected to massive mass waves, with a large number of consumers concentrating their rights on platforms such as little red books, weibo, black cat complaints, pointing directly to quality problems such as leaking butyl glue in iq100 refrigerators, non-refrigeration, sealing ice, and the death of drawers。
As public opinion continues to ferment, a familiar voice joins the war again. Royongho transmitted the consumer's complaint against siemensi q100 refrigerator and wrote: “iq100 is a problem refrigerator with a very high rate of complaints from public sources and online complaints, and softly advised siemens to solve problems for this consumer as soon as possible after selling it.”
And before that, he was angry: "iq100 is indeed a bad design product, and siemens has been acting crazy."
According to the bug column, since 2026 rong ho has published a cumulative number of about 10 articles, openly calling for a face-to-face response to the issue. The bitterness between the two sides dates back to 15 years。
In response to a large-scale quality problem in iq100 refrigerators, siemens' official guest service stated: “at present, it is an occasional failure through comprehensive testing and screening by our technical team”. The bug section tried to contact siemens' electric mother company, bossi's, and no response had been received as of the date of submission。
Batch roller, siemens iq100 mass storm
As the core series of siemens' power supply to the medium- and high-end markets, iq100 refrigerator owners are selling “frostless refrigeration, long-effect fresh” with domestic sales generally in the range of $60000-10000, which is the preferred machine for many households to purchase high-end refrigerators. In the recent past, however, there has been a surge in quality complaints from the refrigerator series, which has given rise to intense debate over mass rollovers。
The bug column combes the feedback from the big rights users and finds that the failure of the siemens iq100 refrigerator is concentrated in three categories and is a serious problem affecting the core use function:
First, leaking butyl glue spills: multiple buyers of this type of machine have shown that, after 3-5 years of refrigerator use, there is a large amount of leaking butyl glue in the freezer and cold room doors, which not only pollutes the food, corrupts the guts of the refrigerator, but also leads to the melting of the seals and their total failure. Users complained that the leakage problem was so serious that “the gel logistics was full of ground, which was repeatedly spilled after clean-up”, that it was sold and refused to deal with it on the grounds of “insurance”. There are also users who say, “there are countless maintenances that end up giving up and buying new”
Second, non-refrigeration, fluorine leakage: a large number of user feedbacks, a sudden cessation of refrigeration after 2-4 years of use in refrigerators, after sale detection, mostly from compressor fluoride leakage, damage to frequency modules, or erosion of disk components. Users who purchased the machines in 2021 indicated that the refrigerator was not refrigerated in march 2025, and maintenance staff said it was a compressor problem, replaced or re-activated less than six months later. The user said, "there can be no more siemens in life."
Thirdly, the ice freezes, drawers die: the iq100, which is the main type of anti-frost-free technology, is filled with “cooling rooms, freeze rooms, frequent frosts” by a large number of users, and the ice is so thick that it can't be removed from the drawer by ice, which leads to the eventual deterioration of the food。
On the black cat complaints platform, the number of complaints related to the siemens refrigerator stands at 1528, and a large number of consumers reflect problems of quality, repeated repairs, and serious leakages. Of these, the number of complaints is close to 100 in the siemens iq100 model alone。
In an interview with an unnamed repairer of household electricity, he said: “it is likely that the leaking of butyl glue, non-refrigeration, if it occurs in large areas, is the fault of a batch of compressors or control systems, or the design itself, which has some design defects in each product, and the brander knows their own products better than the consumer, but wants to ignore another matter.”
In the above-mentioned consumer feedback, the official siemens response has always been “symmetrical and evasive”, and the core attitude can be summed up as “rejecting defects, repairing them and blaming them individually”
In response to the problem of iq100 failure, which has been highlighted by users, siemens' official guest service, in consultation with the bug column, made it clear that: “if a commodity fails in its own performance during warranty periods, it is free of charge to sell it and repair it. If there is a leak, even if it is not for the warranty period, we will arrange for a door-to-door repair.” in response to a large-scale quality problem in iq100 refrigerators, the client said that “it is currently subject to comprehensive testing and screening by our technical team, which is an occasional failure”
Lo yongho has spoken to siemens 10 times and has yet to respond
Fifteen years later, the century of royongho and siemens is not over, and even an additional layer of “history echoes” is dramatic。
In 2011, rhoyongho was not the headmaster, but a “net-red entrepreneur” in an english-language training school. On twitter, he complained on several occasions that the doors of the siemens refrigerator he had purchased had not been closed, resulting in frost in the freezer room. The microblogging generated a lot of resonance in a moment, and hundreds of netizens wrote that their siemens refrigerator had the same problem。
In response to a collective complaint, the official siemens responded on 29 september of the same year that “the refrigerator doors were not easily closed and were not recognized as a quality problem” and only offered door-to-door testing and maintenance services. This understated response completely lit rongho's anger。
On 20 november 2011, in front of the siemens headquarters building in beijing, rhoyongho publicly smashed three siemens refrigerators with a hammer. The on-site volunteers issued a sign calling for a “temperature request to recognize and resolve the refrigerator door problem” requiring siemens to acknowledge the quality problem and to recall the product。
This “freezing rights” quickly blew up national public opinion and became the most visible consumer advocacy event of the year. Under pressure from public opinion, siemens began to relax: on 4 december 2011, roland gaelk, president and chief executive officer of siemens home electric china, publicly apologized and pledged to provide home-based services free of charge to all consumers facing the closure of refrigerator doors。
In july 2025, 14 years later, rhoyongho named siemens again, pointing to the iq100 problem of frostless refrigerators. At that time, consumers complained that they had purchased the siemens iq100 frostless refrigerator, that the use of the freezer's seals had been frozen and the drawers had been frozen to death in a matter of one month, and that three of the doors had not been repaired。
Lo yongho transmitted the complaint and publicly called for siemens: “there are many victims of the iq100 refrigerator series of your company under the post i sent you, and you will all settle it as soon as possible, or else you will be self-sufficient.” he mocked siemens at the same time: "are you serious about calling this series iq100?"
On 27 april of this year, lo yongho relayed the consumer's tweets of the iq100 refrigerator, and again publicly shelled the iq100 refrigerator, breaking out again for 15 years. Lo yongho put it bluntly, "iq100 refrigerator is really a poor-designed product, and i've heard a lot of messages about it, and simon has been acting crazy."
On 17 may, royongho retransmitted the consumer's complaint against siemensi q100 refrigerator and sent a message stating that “iq100 is a problem refrigerator with a very high rate of complaints from open sources and online complaints, with moderate advice that siemens should be sold to the consumer as soon as possible to avoid trouble”
According to the bug column, since 2026 rong ho has published a cumulative number of about 10 articles, openly calling for a face-to-face response to the issue. To date, however, siemens have yet to respond positively to the comments of yongho。
It's shrunk, and the parent company, china market company, fell for four years
The outbreak of the iq100 mass wave coincided with the critical node of the china-china electricity market, “the rise of national goods and foreign capital pressure”。
In recent years, electricity brands in countries such as haile, u. S. And guley have continued to work on technology research and development, quality control, and after-sales services. The gap between product performance and international brands has been narrowing, while prices have become more advantageous, becoming china’s first choice for consumers. At the same time, foreign brands such as siemens and boshi gradually lost market share because of the decline in quality control, insufficient innovation capacity and rigid post-sales systems。
In 2014, the boss group acquired 50 per cent of siemens'share of the joint venture, bossi's electricity, at a cost of 3 billion euros, to achieve 100 per cent control of bossi's electricity. Since then, the electricity products of the siemens brand have continued to be operated by the bossi house. Before and after completion of the acquisitions, the importance of bossi's electricity to the chinese market increased steadily, from the early formulation of “china's market beyond germany by 2015” to a further upgrading of the chinese market around 2015 as the strategic objective of “making the chinese market the world's largest market for bossi's electricity by 2025”。
However, the data show that in recent years the percentage of high-end siemens refrigerators in the domestic market has been shrinking。
A study of the world's share of the market in our refrigerator sector in 2025 shows that, in terms of market share, there is a marked trend towards concentration of head-run firms in our refrigerator sector, with the market becoming stronger and stronger. Of these, hale refrigerators account for 47. 7 per cent of the market, representing the largest share of nearly 50 per cent; sea-links account for 16. 4 per cent and the united states for 14. 8 per cent. Bossi (with siemens) accounted for only 8. 2 per cent and had been left behind by the national product card, and the so-called "german quality" halo was rapidly faded。
In addition, the decline of siemens ' electricity in china has long been demonstrated in the financial statements of the parent company, bosch's electricity。
Today, bossi's electricity had been released for a fiscal year 2025, which had yielded euro15 billion, a decrease of 1. 6 per cent compared to 2024 after adjusting for exchange rate effects, but an increase of 2. 8 per cent in local currency terms. As europe's largest electricity manufacturer, bossi's electricity recovered across core markets: north america grew by more than 5 per cent, europe grew by 1. 2 per cent on its own and emerging markets such as turkey, eastern europe and india by 24 per cent。
But, as the main operator of siemens’s electricity, bossi’s electricity run-off in china and china has fallen for the fourth year in a row, falling into the embarrassment of “global recovery, china’s own fall.” the data show that for the fiscal year 2022-2025, there was a decrease of 4 per cent, 10. 5 per cent, 4. 5 per cent, and 3. 2 per cent in the same year in bossi's electricity sector, respectively (a decrease of 7. 1 per cent in euros, as a result of exchange rates)。
Especially in the area of ice washing on its core plate, bossi's household electricity is entering the downway, and it is known that the sale of bossi's refrigerators and washing products declined by 4. 0 per cent and 1. 0 per cent, respectively, during the 2025 fiscal year. Bossi's electricity supply explained that “this is mainly due to the competitive market environment, which is particularly significant in the greater china region, where both product groups show a downward trend in sales”。
Referring to the four consecutive years of falling revenue collection in bossi's grand central china, zhou ting, director of the fortune institute, stated to the bug column that the core reasons were the following five: “i, in the context of diversification and individualization of consumption, product innovation has been weak, leading to a gradual contraction of electricity market space in bossi; ii, low service grids, slow response to poor quality of services, causing a severe decline in electricity brand power in bossi and a serious loss of customers; iii, the rise of chinese brands, in particular the rise of high-end chinese brands of electricity, has led to a large increase in consumer consumption in bossi's electricity; iv, luxury brands have gone into the military electricity industry, leading to the gradual loss of attractiveness of bohsi's electricity in high-end customer groups; and, fifth, the electricity market has entered the stock competition stage, client operations have become a key point of competition, and the boshi's electricity has shown a lack of respect for customers and lack of respect and respect for customers, and is yielding its original market share.”
