Now we're on the internet looking for answers。
The problems that were previously unknown were the opening of the search engine, the turning of pages and the entering of pages to find useful information。
Now it's easier to ask ai, what answers, what methods, what answers, and it's a few words, and it doesn't have to turn and filter。
And it's this change that led to a whole new flow game: geo optimization。
A lot of people find the terminology very high, not to be fooled by the terminology. I'll tell you what's different about geo, what's different about seo, what's common people do with their headlines, how they do it。
I. Geo. What the hell is that? Let's be clear
Geo full generation engine optimization, which, in plain words, is the content optimization that fits the ai large model。
The traditional seo, which is for the search engine, is to keep your articles in front of the search, waiting for the user to take the initiative to open your link。
And geo is completely different, and it's not about ranking, it's about taking places, it's about one thing at the core: let ai understand, believe, write answers and quote。
Brief summary:
Seo is for users to find you
Geo is letting ai pick you。
More and more people in the future are used to using ai to find answers, burying themselves as an old seo, slowly losing half of the free flow, and getting to know geo early is taking hold of the next wave。
Where is the difference between geo and seo? No confusion after reading
Many of our friends, who are media-based and online, have been unable to distinguish between the two, but the bottom logic is completely different。
The flow logic is not the same for seos, with keyword rankings, users searching for a word, coming out of a bunch of web pages, who's high and who's got traffic, has to click on the user to make it come true。
Geo is the answer, which is traffic. Users don't need to click on any link, ai puts the ideas, methods, summaries in your article directly into the answers, and you get exposed and endorsed in the invisible。
The content is not the same as the old seo, and there are a lot of customary keywords, extra-chains, page weights, hard words, and a lot of style。
Instead of this, geo values the content as real, logical and practical. It does not need to be written in terms. Instead, content that is airy and dry is more easily quoted by ai。
The suitable platform is not the same as the seo, but the traditional web search engine. Geo applies to all ai questions and answers, ai searches, major content advice platforms, especially for the headline, 100 home, and self-media positions. Iii. Why do you have to know the headline
Many headline creators work hard every day, but the flow is flat, in large part because they are still using the old lines of communication to keep pace with the platform's recommended logic。
The headline itself is now also in deep layout smart recommendations and ai semantic distribution, no longer looking only at the matching of keywords but at the logic, value and completeness of the whole article。
There are at least three real benefits for you:
First, recommendations are more stable. The articles are logical, clear-cut, and platform ai can more easily identify content values and give more precise labels and recommendations。
Second, long tail flows take longer. General articles sank in days, dry literature consistent with the geo logic, and can be retrieved by ai for long periods of time and kept reading。
Third, create personal professional labels. The content is frequently quoted by ai and will slowly be labelled as an authority in the field, and the flow of subsequent communications will be higher。
A change in writing habits, without knowledge of complex technologies or spending money on them, can lead to a silent gap between peers。
Iv. Headlines for geo optimizing the practical methods that ordinary people can use directly
Without false theories, you can get a few simple ways of moving directly to the letter, and the new guy can do it right away。
1. Distinction of titles to address user issues
Ai and platform algorithms do not like obscure, ambiguous titles。
Use question-style, wrap-up headings as much as possible to write the pain points that are of concern to the user and not play word games。
Just remember: how people ask questions, how you start。
2. Conclusion at the outset, without half a day
A lot of people like to write in circles, spread out a lot of background, readers can't wait, ai can't get to the point。
It's a good habit to do geo: start with two or three lines directly to the core, and then start slowly with explanations, methods, details。
The first sentence of each paragraph, preferably the core view of this paragraph, is well structured, ai is easy to capture and readers are comfortable with。
3. The text is as structured as possible, with more points and fewer pieces of text
Most likely, a large section of the text is comprehensible, neither suitable for mobile phone reading nor easy for ai to break down key messages。
It is written under subheadings, subpoints, one view, one approach。
Quite a lot of positive stocktaking, lessons learned, practical steps to be taken, and a little bit less rhetoric and rhetoric。
If you have specific data, specific experience, try to be realistic, and ai has a special preference for what is actually supported, it is more credible。
4. Add a frequently asked question at the end question
At the end of the article, three or five of the most frequently asked questions from new workers, in simple language。
This question-and-answer format is the type of content that ai's favorite quotes can easily be picked up in various ai responses, with constant exposure from sources。
V. Do the geo's most easy-to-penetrate pits and try not to create professional terms, so it's too high to be accepted by ai. Do not move the swab, homogenize low content, ai can be identified at once, not only without reference, but also lower the overall account weight. It is at the core of geo that credibility is not exaggerated, absolute rhetoric, objective truth. Instead of seeking to send more than one page a day, it would be preferable to have fewer copies, each of which was of a much higher quality than quantity, in a logical and dry quality. Vi. At the end
The rules of flow have been changing, from being by keyword, by ranking to being by content value, by ai approval。
Geo is not some deep black technology, it's an ai logic, user reading habits, writing and content business thinking。
In particular, ordinary people with headlines, who do not learn complex codes, do not understand the bottom of algorithms, can slowly reap the free flow dividends of the ai era by changing the flow of books to pre-optimal, structured and functional。
The sooner we adapt to this new logic, the sooner we can secure positions in our own domain while our peers are not responding。
