Outdoor advertisingAdvertising has always been a popular form of advertising, with very high value for money, 24-hour round-the-clock distribution and 80 per cent daily arrival rates, among other things, which are unique advantages for outdoor advertising. So most advertisers use outdoor advertising as their primary choice in branding. But it's not a simple thing to put in an outdoor commercial, and today the editor is here to give you a look at the 14 professional terms you have to learn before putting out an outdoor commercial
1. Billboards
In general, it refers to all outdoor media that transmit advertising messages, and the image of the billboard can be made by hand, or by computer or paper printing, depending on the circumstances。
2. Budget for advertising
At a certain point in time, the overall requirements of the advertiser for the placement of the advertisement and the scope of its use and the method of distribution. Its main purpose is to systematically use advertising funds to ensure reasonable expenditure on advertising and to avoid unnecessary waste。
3. Target audience
It refers to the person to whom the advertising information is disseminated, i. E. The recipient of the advertising information and the person to whom the advertisement is directed。
4. Thousands of cost
Method of measuring the actual cost of advertising inputs, calculated as advertising costs/arrivals* 1000, there are usually large differences between national and geographical values。
5. Coverage
Coverage of advertising information. Also known as the proportion of outdoor advertising that can be seen in a region。
6. Frequency of advertising
Number of ads received by audiences within a specified time frame。
7. Advertising approval
The content and form of the advertisement is reviewed by the advertising company to the state-appointed audit department. Outdoor billboards and forms must be approved through the local outdoor advertising approval office。
Methodology
Media prices per unit area per month x 1000/day actual traffic。
9. Average daily traffic
This refers to the actual daily audience to see the advertisement. It includes traffic, traffic and bicycle traffic。
10. Site
It's a special term for outdoor advertising. This refers to the iconic region or location of each city, or an area that adequately reflects the city's (area) style and development。
11. Extension of lease term
In the event that the advertisement is not successfully displayed for various reasons during the period during which the advertisement is published, the date of failure to publish is extended and compensation is awarded after the contract has been closed。
Monitoring reports
Certificate of completion of advertisement provided to clients by an outdoor media company. It typically includes the day, night, distance, close photographs, and the light, installation and assessment of the surrounding environment。
Media combination
In the same media plan, two or more different media are used, referred to as a combination of media. The sum of the synergies generated by the media mix is much greater than the sum of the media。
14. Media objectives
It is the relationship between the media and the marketing and advertising scheme as a whole, the target market to be achieved through the media, the budget at their disposal, the necessary level of arrival and frequency of advertising, the continuousity of the year or month, the necessary flexibility, the media and the creative relationship。
These are the 14 professional terms that must be understood for advertising outdoors, and because of the reality of advertising in different locations, the calculation methods may vary in some areas. Still, it is not a simple thing to try to get the expected impact of an outdoor advertisement, but the choice of a professional and experienced advertising company is crucial, in addition to having a precise location and choice of its own brand image and advertising strategy。
Finally, put out outdoor advertising, displaying outdoor media resources, and come to china's outdoor media advertising platform! You can also call our hotline 400-670-5280, and we'll be at your service
