The b2c (business to consumers) e-commerce model refers to e-commerce activities between enterprises and consumers, i. E., activities in which enterprises provide consumers with completed goods or services through the internet. Business-to-consumer e-commerce is a development direction for e-commerce and a focus and difficulty for e-commerce development. In recent years, the development of the b2c e-commerce model has been rapid with the development of the internet. Many large supermarkets have emerged on the internet, and the products sold are complete and almost all consumer goods are included. The b2c e-commerce model is characterized by its ability to rapidly attract public and media attention and is one of the most creative business models, with a unique b2c site that quickly emerges and locks consumers。
According to the china network retail market data monitoring report, 4th quarter of 2018, published by the chinese research centre for electronic commerce, the size of china's network retail b2c market transactions was rmb 152. 676 billion, an increase of 28. 4 per cent over the same year. In terms of market share, during the fourth quarter of 2018, the total number of caracat deals increased by 29. 5 per cent over the same period last year, accounting for 61. 5 per cent of the market share, ranking first. The total turnover in kyoto increased by 21. 1 per cent over the same period last year, with a market share of 24. 2 per cent, ranking second. Suning has been ranked third, and its market share has increased to 6. 7 per cent in the fourth quarter. The wcs and the u. S. Ranked fourth and fifth with market shares of 3. 7 per cent and 0. 7 per cent, respectively. As shown in figures 2-3:
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Figure 2-3 share of net retail b2c market transactions in china, 4th quarter 2018
The b2c e-commerce model is one of the more rapidly developing e-commerce models in recent years, mainly because the development of the internet has opened up new trading platforms between businesses and consumers. First, for product manufacturers, they can give up traditional product marketing channels, sell their products and services directly through the establishment of an independent virtual store on the internet, and also participate in the sale of their products and services in an online mall run by b2c suppliers as part of an online mall. Second, although electronic commerce had had a certain impact on traditional modes of sale, it could not replace them altogether. Wholesale retailers in traditional distribution channels are also considering the benefits of e-commerce, in particular retailers, who can also put their business online, as they do product manufacturers, either by setting up their own online comptoirs or by participating in a b2c business platform。
