What's ai seo
Ai seo, or ais search engine optimization, is the use of ai technology to optimize the website and content to increase ranking and visibility in the search engine. Its greatest feature is its full-scale ai support, which can be considered as “enhanced seo” from audience analysis, keyword selection to content production and optimization, data analysis, etc。
The ai strengthening seo is based on content optimization:
- write articles directly using the aig tool: doing seo requires continuous content and increasing the volume of the search engine. Traditional ways of creating content often take a great deal of time and effort, and the efficiency of output content is greatly enhanced by aigc. Feeding material to tools such as deepseek or kimi allows for an article in a minute. Furthermore, the agc tool could provide advice on competition analysis, keywords, advertising, etc. For example, in conducting competitive analyses, agc tools can quickly analyse the content of competitors ' websites, keyword strategies, etc., and generate detailed analyses。
- use of the ai function in the seo tool: for example, semrush has seo writing assistant, which provides real-time optimization advice using ai technical analysis text. When we write an article, it detects key word density, readability, grammatical errors, etc., in real time, and gives recommendations for their optimization, helping us to write articles that are more compatible with seo requirements。
Specialized ai seo content generation software: for example, there is a domestic tool called quickcreator, which can write a blog post in english. It can automatically generate high-quality english blog articles based on the themes and keywords we enter, facilitating the overseas outreach of businesses。
While agc tools can produce content quickly, articles directly generated using these tools may not have words in google, not only waste time but not be effective. This is due to the high demand of the search engine for the quality and originality of content, which can easily be judged as low-value content if the article is over-reliant on machine generation, lacking human professionalism and originality。
Therefore, when using the agc tool to generate content, it is advisable to combine manual coaching and clearance to ensure quality and relevance of content. At the same time, the content can be assessed by means of tools to determine whether it is “too powerful” (i. E., over-reliance on machine generation and lack of human professionalism and originality) leading to low-value content being judged by search engines. For example, a number of content quality assessment tools can be used to rate the resulting articles and to further modify and refine them on the basis of scores。
What's geo
Geo, i. E. General engineering optimization, is an engine optimization that produces and optimizes content or digital assets to enhance their search visibility in generated ai tools (e. G. Chatgpt, perplexity) or ai search engines (e. G. Google ai). In terms of digital marketing, this means that when users ask questions or search information in the generation ai tool or the ai search engine, the brand can appear in the results generated by ai。
The similarities between geo and seo
- the ultimate goal: from the point of view of digital marketing, geo's ultimate objective is the same as that of seo, which is to increase the visibility of brands, brand websites or content, attract more target traffic, increase exposure and visibility and ultimately promote transformation. Whether high rankings are obtained in traditional search engines through seos or through geos being found by users in generating ai tools or ai search engines, the ultimate aim is to increase the number of potential clients who understand the brand and thus buy。
- data sources: both have common data sources and use reptiles to climb public information on the internet. This public information is the basis for content optimization and analysis by seos and geos, and through the extraction and use of this information, market demand and user behaviour can be better understood。
Keyword strategy: both involve the strategic use of keywords to improve the discovery and relevance of content. In seos, keywords are one of the important factors influencing the ranking of the website; in geos, while search methods differ, keywords remain key to improving content recognition and recommendation by ai tools。
Judicial examination (which has been transformed into a legal professional qualification examination) and change in eligibility to apply
- content requirements: both emphasize the importance of high-quality, relevant content that meets user search needs and is consistent with the principles of e-e-a-t (experience, professionalism, authority and credibility). Both traditional search engines and generated ai tools tend to recommend valuable and credible elements。
- technical optimization: both focus on the speed at which web pages are loaded and mobile friendly, and ensure that content is effectively crawled and understood by search engines. In today's fast-paced internet era, users are very sensitive to the speed at which web pages are loaded, and if they are loaded too slowly, they can easily lead to loss of users. At the same time, mobile devices are becoming more and more important。
The difference between geo and seo
- search method:
- seo: fragmented keyword search. For example, users may enter keywords such as “logics robotics companies” in the search engine to search for relevant information. This type of search is usually carried out by users, depending on their needs, by breaking questions into keywords。
Geo: dialogue questions in natural languages. For example, users may enter natural language issues like “who companies are doing well in the generated ai tools?” ai searches are more suitable for scenarios involving a large number of research, complex or personalized queries. For example, i did a new marketing project for a start-up company, asking kimi the following questions: list the top 10 of china’s home-grown skin-sensitive skin-guard brands and analyze their own brand visual features. This form of dialogue search is more in line with people's daily communication habits and is able to express users ' needs more accurately。
- presentation of results:
Seo: search results are presented as links. When a user enters a keyword for a search in the search engine, the search engine returns a series of web links associated with the keyword, which users need to click to access a specific web page to view content。
- geo: the search results form the answer directly. The generating ai tool generates a detailed answer based on the user's questions. The user does not need to click on the link to find the information more quickly。
- optimizing focus:
- seo: highlight the ranking of the page in natural search with key word density, external chain number, etc. In seo, keyword density refers to the frequency with which keywords appear in the content of the web page, and the appropriate keyword density increases the ranking of the web page in the search engine; the number of extra-links refers to the number of links to the web page from other websites, and the number of extra-links indicates the authority and credibility of the web page。
- geo: emphasis on understanding ai processing logic, optimizing content structure and semantic logic, affecting the generation of ai output and response. In geo, there is a need for an in-depth understanding of the logic of the processing of the generated ai tool, optimizing the structure and semantics of content according to its rules, so that content is better understood and recommended by the ai tool。
Does geo replace seo
At present, while geo has some unique advantages, it will not completely replace seo. Seo has developed and applied for many years in the traditional search engine market, with a large user base and a mature technological system. Geo, as an emerging optimisation, is mainly used to generate ai tools and ai search engines. Both have value in different contexts and platforms, and the future is more likely to be complementary and mutually developed. Businesses should use seos and geos rationally, according to their objectives and needs, to achieve optimal marketing results。
