In recent days, under the guidance of the general directorate of state financial supervision, the member organizations of the chinese insurance industry association have officially launched a series of “7. 8 national insurance public awareness days” in 2025 under the annual theme “love and responsibility insurance for better life”。
As a large state-owned financial insurance enterprise, china life insurance corporation inc. (hereinafter referred to as the china life and life insurance corporation) responded positively to the call of the chinese insurance industry association for rapid deployment and full participation, through multi-faceted online and offline information campaigns, to demonstrate that the insurance industry adheres to the functional positioning of economic shocks and social stabilizers, to provide comprehensive services to modernize china, to effectively promote the well-being of people and to carry out its mission of protecting well-being with love and responsibility。
Integrating media to pass on safety temperature
Life and life insurance china will be closely tied to the deployment of the chinese insurance industry association, fulfilling its primary responsibility and carefully designing a series of promotional activities. Focus on the financial “five articles”, the use of the insurance “two-tool” function, and the strengthening of the “three-net” focus on the continuous optimization of services, the enrichment of the supply of products, the issuance of claims reports, the revitalization of support to villages, the coordinated development of service areas and the advancement of servicesFinancial literacyA series of promotional reports was launched on topics such as cope, which actively fostered the chinese culture of special insurance and vividly told good stories about the main forces and ballast stones of large state-owned financial institutions。
In parallel with mainstream public information campaigns, companies take full advantage of the new media, using a combination of flexible and diverse formats such as live broadcasts, videos, audio, cartoons and graphics, with a focus on public media, creating synergistic communication matrices that maximize communication and drive positive energy flows. In the course of the event, the company produced a series of short videos on the theme of insurance public awareness, highlighting the company's commitment to ensuring the well-being of its people on the border; and based on the reality of events, a short documentary, " one umbrella world " , was produced to explain the value of the insurance industry's hard work in serving people's lives through the story of young chinese life workers fleeing the storm. The company will also participate actively in a short video exhibition entitled “my life of insurance”, conducted by the china insurance industry association and the china financial and economic union, which will present high-quality works showing the upward spirit of insurance and insurance practitioners。
This series of awareness-raising activities will be further integrated with the efforts of the national directorate of financial supervision to raise awareness of consumer rights, prevent illegal financial activity, combat surrogate withdrawals and disseminate information on financial insurance, so that financial culture is built up in tandem with consumer education。
Innovative activity takes care of itself
Passing on the red gene, drawing on the push. The china life insurance corporation will play a pioneering role for grass-roots party organizations and party members, using red education resources, and carrying out mass cultural activities such as singing, reading, dancing, walking and so on, so that the red veins can continue in the new era of insurance。
Deepening the "insurance five" to improve the quality of service to the population. Insurance services are made more effective by organizing seminars on financial knowledge, interactive experience areas, open public days, public information groups, etc., focusing on areas of concern to the population, such as risk reduction, maintenance services, security first aid, financial fraud, etc。
• installation of civilian facilities and construction of warm stations. In order to improve people's access to and satisfaction with the initiative, the system has been equipped with hardware such as compassionate seats, barrier-free access, aging facilities, new civic services, care for the elderly and exclusive areas for outdoor workers。
Promotion of public goods and insurance for the benefit of the people. National strategic areas such as rural renewal, healthy china, old-age finance, inclusive finance, etc., combining insurance and businessSocial responsibilityFocused regions and special groups provide public-interest insurance guarantees and customized service programmes to reach a wider audience。
Strengthened practice training and solid foundation for compliance. Strengthening the education and training of practitioners around the regulation of marketing promotion behaviour, strengthening appropriate management, and urging them to strictly implement financial products, marketing channels, the “three appropriate” requirements of targeted customers, and to eliminate misinformation, misleading sales and inadequate management。
Since the first event in 2013, the national insurance public awareness day has become a cultural business card for the insurance sector. In all its activities, china life risk has been actively involved in, and solidly promoted, the transfer of the warmth and strength of the industry with expertise and caring services. In this year's event, companies will demonstrate the value of the insurance function and the industry's initial mission in a multidimensional manner, highlighting the role of national strategies for services, instilling love and responsibility in the preservation of good life, and contributing to the development of the insurance industry's high quality. Wang yan
