Cybercar drivers, truck drivers, couriers, couriers (referred to as “two divisions”) and so on are known as “diggers” operating in cities, who use sweat water to secure urban and rural logistics and to guard the livelihood of thousands of families。
On the morning of 13 march, under the guidance of the henan superintendence of the national financial supervisory authority and the henan provincial banking association, the bank of postal reserves, henan province, united henan provincial logistics association, in collaboration with seven financial institutions, including the henan province branch of the bank of china, the zhengzhou branch of puhu bank, the zhengzhou branch of guangzhou bank of people's republic of china, the zhengzhou branch of the bank of guangzhou, the nakahara trust company ltd. And the china mail insurance henan branch, jointly launched an awareness-raising campaign on the subject of “two-division” financial deprivation in the area of zhengzhou yuen logistics park, which delivered a thoughtful “3 15” gift to the ferries of the city on the road。
Precision services: tailor-made financial knowledge to make advocacy more “local”
The event focused on the real needs of the new “two-division” employment groups, moving away from traditional one-way preaching and creating a immersion scene of interaction, service and learning. At the event, the “risk protection exhibition area” exposed common pitfalls such as telecommunication fraud and illegal fund-raising through a real case display; the “financial connector bridges & speaks” interactive area, where staff patiently answered questions about loans, finances, insurance etc.; and the “financial knowledge” area, where speakers focused on national policy, financial products and services of financial institutions around both divisions, telecommunications fraud prevention, etc., and helped to secure the “money bag” in the context of real cases。
The site attracted more than 120 representatives from 13 enterprises, two divisions and two members. They are present in front of the display, actively participate in the financial knowledge questionnaire, actively interact with the financial institutions stand and have a live atmosphere。
Innovation enabling: change "one-way" to "two-way"
The “two divisions” group is highly mobile, has long working hours and has fragmented exposure to information. To this end, in addition to raising financial literacy and self-protection capacity by providing financial literacy and case studies, the organizers have set up health station screening areas and body gas stations to provide free medical examinations and energy supplies to the internet drivers, truck drivers, couriers, couriers and couriers who come to the event. This is a very positive interest that has been unanimously acknowledged。
“there is little opportunity for systematic access to these financial knowledge, which is often too busy to deliver. Today, we learned not only financial knowledge, fraud prevention techniques, but also a physical examination, an event that took place in our hearts.” one of the couriers involved in the event was on the spot。
The event was not only a popularization of financial knowledge, but also a living practice of finance for people. In the form of “precision services, innovative publicity, long-acting empowerment”, the bank's henan provincial branch sent financial policy and warmth services to urban runaways, using “small cut” to serve “big people's lives”, so that the “one-way out” education campaign became a “two-way drive” resonance。
Long-acting guardian: continuing to shine light on the city's ferries
Care goes beyond “3/15”. As a next step, the bank's henan provincial branch will take the initiative as an opportunity to establish a permanent mechanism to serve the new “two-division” employment groups. On the one hand, the constant innovation of the educational vehicle, through a combination of online and offline approaches, is the promotion of financial protection through precision, inclusion and landscape; on the other hand, the financial product supply and service system is constantly being optimized, with stronger initiatives and better quality services, so that the warmth of “finance for the people” continues to light up the march of the city's “waivers” and contribute more to building a safe, harmonious and warm financial environment. Zhang li hui of the bank of henan (extension)
