Sichuan online reporter don zevin
On 6 may, samsung electronics issued a business adjustment circular for samsung electric products on the official web site, officially announcing that, with effect from the mainland market in china, all household electric products containing television and monitors would be discontinued。
It's from samsung
This announcement, less than 200 words, proclaims that this giant, who once occupied nearly 20 per cent of china’s colored electricity market, is a complete farewell to china’s popular consumer market。
It's from samsung
On 7 may, journalists consulted under- and off-line distribution channels and found that one month earlier, samsung electricity had begun to “go back”。
Underline shop: "leave" a month ago
Look at the underline channels。
Journalists have consulted their official authorized sales points, including through popular comment, goth, and samsung network, and have found that most of them are for mobile phones, tablets, and smart wear devices。
The journalists screened a door shop dedicated to the sale of three-star television and made field visits on the morning of 7 may。
The samsung gate, visited by journalists, is empty. Don zevin
The shop is located in the pan-nang store of kaflai electric. Since it's working morning, there are not many people in the whole mall. However, when it came to the samsung gate on the third floor, it was surprising that there were only a few prototypes left and none of the staff。
Staff selling other brands around the store told me that they had been evacuated in march of this year. “they may have known in advance that they were going to leave the market.” he also showed his mobile phone to journalists about the twitter community of television dealers in the mall. "we believe they're out, too. You see, there are no three stars in it."
Journalists also learned from other staff that before they opened their doors, there was relatively little traffic. "not as hot as national television."
The prototype sticker, which is stuck in the store, shows that even the activity price is often above five digits。
However, this does not mean that users in mainland china cannot buy three stars of electricity immediately。
Skycat service response
The journalists consulted the three-star monitors at kyodong and skycat on two platforms, respectively. Both platform passenger uniforms indicated that they had not been notified accordingly and that the goods were being sold normally。
The sale is out. What happens when it's sold
Will sales be affected when they are withdrawn from mainland china
In fact, samsung's most important concern is specifically stated in the official service announcements。
These include the normal provision of after-sales services to customers who purchase samsung products in accordance with the relevant laws and regulations, such as the consumer protection act of the people's republic of china and the state three packages. Even when sales are discontinued, after-sales services will be provided to customers who have purchased the products in the same way as before, and the channels of negotiation will remain open for customers to provide after-sale services. The cost of outside maintenance would not increase。
However, from a rational point of view, the supply of spare parts during the three packages is protected by law, without fear。
In the long run, however, spare parts for older products will be phased out over time, with potential impact on spare parts quotas in non-sale areas and longer maintenance cycles。
Another consumer's concern is which products are stopped selling? Or are mobile phones gone
Samsung also explained in the bulletin that mobile phone products are normally sold. The products that are discontinued include: television, monitors, large commercial monitors, air conditioning, refrigerators, washing machines, dryers, laundry dryers, clothing carers, sound, projectors, vacuum cleaners, air cleaners, etc。
After news of the exit of samsung electricity from the chinese market, there were speculations that there might be an increase in the price of the collection on the second-hand market. A search by journalists on second-hand platforms for idle fish and spinovers found that the price of electricity in samsung households was currently stable as a whole and that no significant increase had occurred。
Searching for “triple-star television” on idle fish shows a large number of second-hand goods at prices ranging from hundreds to thousands of dollars, roughly the same as a month ago. A fish seller told reporters, "i don't think it's going to raise prices, after all, electricity is a consumer, not a collection. The other type of tv really likes it and can be bought overseas. It's not out of print."
Why did you leave mainland china
From "others" in the pie map to the beginning of another era
Samsung's electricity exit is not an impulse. It's a retreat that's been going on for years。
The market share of samsung electricity in china has been shrinking for almost a decade. The latest data from the oviyun network show that since 2026, as of 5 april, samsung's market share of sales under the chinese colour market line was only 3. 62 per cent, the refrigerator 0. 41 per cent and the washing machine 0. 38 per cent, ranking fifth, fourteenth and fifteenth of the three categories. The “others” in the market-occupancy map became its long-term label。
Three stars in china, like an old actor who used to be windy, haven't got a lead script in a long time。
Financial data is even more cruel。
For the first time in 2025, the electricity and display sector of the samsung group suffered a loss of approximately 200 billion won, or 930 million yuan。
After all, haisin, tcl, and millet products are much less expensive than the three stars in the same configuration, while the accumulation of national product plates on miniled, panels, and intelligent ecology has pushed the former samsung onto the same runway。
However, the exit of samsung from the home electricity market is not an end: it is not a withdrawal from china, but a strategic contraction。
Samsung has not shut down its power plants in china, and the plants in suzhou, tianjin and toshio will continue to operate, but instead turn to overseas markets. China remains a “super shop” for samsung to supply the world。
Also of concern is another financial data: during the first quarter of this year, the samsung group earned 57. 2 trillion won, an increase of 750 per cent over the same period. The semiconductor sector contributes 53. 7 trillion, or 93 per cent。
Samsung's “regression” is for “entry”: to lose the burden of loss while leaning, while adding to high-profit core business such as amigo chips and mobile phones。
Also on 6 may, the equity price of samsung electronics rose by 14. 41 per cent, making it the second asian company to reach a milestone of trillions of dollars following the build-up of electricity. With the surge in global ai computing demand, the storage chip has become a powerful profit engine for the three stars。
The end of one era may also be the beginning of another。
