Qingdao city meteorological department, a professional weather station, has recently published a letter accusing the qingdao people's government press office of qingdao @qingdao of violating the typhoon alert. It was reported that after the attack, @aoshima released an apology: qingdao published a headline that changed the phrase “the impact of typhoons on qingdao” from the qingdao weather station to “the early warning of typhoons”. This is mainly due to the lack of expertise and the lack of analytical certainty。
A sword torn pk to draw the end of the apology issued by aoshima. Specialty is assigned to specialized agencies, especially in the field of weather, which is linked to the life of the nation and which prohibits unauthorized publication by individuals. Qingdao's headline, which equates “typhoon path prediction” with “typhoon warning”, is indeed a hard wound, a hard name and no injustice。
@aoshima released a public apology without falling. On the contrary, knowledge of the wrong improves the way it is done, through sincere acknowledgement, quick correction of the wrong and self-reflection, is a prerequisite for avoiding repetition. This makes it impossible not to take into account the strange state of affairs that has emerged in the current operations of some government microblogging。
Needless to say, of course, the vast majority of political microblogging is trustworthy, and the information published meets the public's right to know, not only by responding to social concerns in a timely manner, but also by informing the public about what the government is doing, what it does, and how it better reflects power operating in the sun. However, there are three types of situations in which individual government microblogging has become ill at the time of its operation, or where it has been controversial because of a particular microblogging。
The first is related to insufficient professional capacity. @aoshima, for example, made a mistake on the headline because there was a lack of expertise and a lack of analytical knowledge, and there was a real need to “enhance learning about weather and so forth”. Such mistakes are unintentional and need not be pursued。
Second, there is a lack of political awareness. How can one expect a specific publisher to be cautious, given that some of the political microblogging agencies that publish the wrong political messages and their negative impact appear to be linked to the lack of security and indeed reveal a lack of political sensitivity on the part of the relevant departments, and that even those responsible for auditing do not speak politics
Thirdly, it is not new. Some of the politics are like zombies, sometimes with one or two of them, either short-lived or irrelevant, or even lull, sometimes with low-level, boring information. It would be a disgrace to “reconstruct”。
According to statistics, by the end of 2018, there were 176,000 accredited political microblogging units nationwide, and more than half a million government microclinics were almost fully covered by state ministries, departments, municipalities, counties and communes. Quantity. Any quality assurance
Weibo can't leave a message. What else can he do? There can be no hysteria, or there will be criticism and crises. In other words, some of the new government media, with their prominent problems of lack of functional clarity, poor dissemination of information, irregular construction and inadequate supervision and supervision, have sometimes led to the occurrence of “zombies”, “sleeps”, “things of the mine”, “no interacting services”, which has a negative impact on the image and credibility of the government。
At the end of last year, the office of the state council issued its opinions on advancing the healthy and sequenced development of the new media in government, which set out the need to continuously increase the capacity of the government to function online and to work to build “on-line government” that is accessible, bright and satisfactory to the people. Among them, there is an explicit requirement to “resolve the issue of platforms that are not operational, accounts that are not regulated, and issuance that are not reviewed”。
To put it simply, political microblogging is a long-serving, more stress-driven process that promises action. In line with the principle of “who runs and who hosts”, content-building is essential for the continuous enhancement of publishing, dissemination, interaction, guidance and work functions, not only to improve online public access, but also to shape the image and appeal of government in all its aspects。
