Seo introductory teaching: one step at a time to give you the skills to optimize the search engine
Introduction
With the development of the internet, the optimization of the search engine (seo) has become an integral part of website operations。
An increasing number of enterprises and individuals are beginning to value seos, hoping to gain more traffic and potential clients by optimizing the website to improve its ranking in the search engine。
This paper will present the introductory knowledge and skills of the seo and help beginners to quickly capture the core points of the seo。
Ii. Seo basic concept
The seo, or search engine optimization, is a technique to improve the ranking of the site in the search engine by optimizing the structure, content and links of the site, so as to gain more traffic。
Seos are concerned mainly with keyword research, site content optimization, website architecture optimization and external link building。
Introduction to seo
Keywords are specific phrases entered by the user while searching in the search engine。
The keyword study is the basis for the seo to increase website exposure by looking at user search habits and needs and finding popular keywords related to website content。
(1) use of keyword tools: hot keywords and their search volumes can be found using tools such as google keywords, 100 degrees, etc。
(2) analysis of competitors: analysis of competitors ' keyword strategies and identification of potential keywords。
(3) focus on user needs: focus on user needs and search habits and select key words that are more responsive to user needs。
2. Optimization of website content
The content of the website is at the heart of the seo, and quality content attracts users and increases website stickiness。
At the same time, the search engine will judge the relevance and quality of the website on the basis of its content。
(1) title optimization: the title should contain keywords and be attractive, giving users the desire to click。
(2) quality of content: it should be rich, valuable and original, organized around keywords, addressing user issues。
(3) photo optimization: naming and describing pictures, increasing the density of keywords and increasing their exposure in search engines。
3. Optimization of website architecture
The web site structure also has a significant impact on seo。
A good web structure facilitates search engines to capture and index pages。
(1) url structure: a simple, clear url structure facilitates search engine capture and identification of web content。
(2) website navigation: provides a clear website navigation to facilitate user access to website content。
(3) internal links: rationalize internal links, increase page connections and increase the efficiency of the site's climb。
4. External link-building
External links refer to links to this website from other websites。
High-quality external links can increase the trust and authority of the website, thereby increasing its ranking in the search engine。
(1) friendship links: friendship links are exchanged with high-quality, relevant websites to enhance their authority。
(2) social media outreach: sharing content on social media platforms, attracting more users to click and relay。
(3) media coverage and industry forums: articles published through media coverage and industry forums to increase the quantity and quality of external links。
Iv. Seo academy video recommendations
For beginners, watching the seo course video provides a better understanding and mastery of seo techniques. Here are some of the recommended seo videos:
1. Introduction to the seo curriculum: fit for beginners, detailed presentation and rich case studies。
2. The yoku network seo field course: based on the principle of combat, teaching specific seo operational skills and methods。
The seo experience-sharing, shared by the up owner at site b, focused on some of the up owners of station b, such as the “seo zero basic curriculum”, “seo field classrooms”, etc., to gain more seo knowledge and experience sharing。
Summary
This paper presents the introductory knowledge and skills of seos, including keyword research, site content optimization, website architecture optimization and external link-building。
Some seo videos have also been recommended to help beginners better understand and master seo techniques。
It is hoped that this paper will help beginners to learn more quickly about the core points of the seo and to improve the ranking and traffic of the website。
The new seo, the first step
What are the basic seo skills that seo beginners need to master? The first page of the home page (home or index, etc.) should be in the form of a text, not a flash, etc. This text contains your goal keywords and the target phrase. 2. Navigator, make sure your website is all HTML-based. If this is not possible, consideration could be given to establishing a web map. This is the title label, which should contain your most important target keyword. MI don't knowCription tag (description tag) and keyword tag (keyword tag) should contain your goal keyword or target phrase, but do not repeat it. Alt tags, important images on the website, such as logo, photos, navigational pictures, etc., need to be accompanied by a simple description. Iv. The keyword text should have some pages in your site containing high keyword density. However, this approach should not be overused, otherwise the search engine would be treated as cheating and punished by the network. 5. Submit to major search engines, do not use software or automatically submit services. Actually, there's no need to submit your site to hundreds of search engines. Find some search engines that you'd like to promote. Just go and submit. Bookmarks, the collection method, which i have accumulated over a long period of time, works well, and now there are many bookmarks and collections of web sites on the internet, so find out and practice them, which will have a good effect on your website ranking. 7. Friendship links and peer web sites provide friendly links, with content relevant and pr values better than their own sites. Don't join the linked farmInk form) that'll seal you off by a search engine. The above proposal is brief, not a lot, but would be much better for the new seo. Kang wen blog
Seeo technical course
Seo curriculum one: regretting to see many of these young partners looking for a course online, the spirit of learning deserves our encouragement, but unfortunately, many of the young people who have been reading the course have felt a mist, even if they have learned it, why have they learned nothing? Because the current wide-spread introductory curriculum is largely out of date and of little value, because the search engine algorithms are constantly being updated, while the online curriculum is basically a response to the previous algorithms, it is misleading not to look at the wide-spread curricula, if you want to learn about the latest induction curriculum on seo and the systematic knowledge and thinking about it, to become a real master: you can start with four eight one, 164 in the middle, and seven two two, two in the end, and you can learn about seo every day in this group, and we'll have people to talk about it. You just have to pay your time and listen, and if you don't want to learn, don't add. We don't like it. Seo academy ii: the new seo rules 1. The three dimensions of the game have changed seo from the operational perspective. Our theme is to talk about seo 2. 0, where we used to be seo, with a special focus on links and the ranking of keywords, but since then the practice has been completely different, we have faced increasing challenges and external factors have become more complex. If a website is good, the following three points should be noted. Operational objectives, market demand and competitive dynamics. In addition to taking into account the basic dynamics, we need to understand the needs of the market, because different needs have different ways of doing business and offer different opportunities and differentiated competition. On the basis of three dimensions, we will be more aware of the dynamics of the seo, which will make it easier for us to operate again. Risk-preventing search marketing triangles, which are simpler, websites, visitors, search engines, the relationship between them, websites, visitors and search engines, as we learn about the search engine triangles, we need to know what rules and methods it has. When we understand its rules, we avoid making mistakes, especially for a large web site, the first thing we have to do is to prevent risks, not targets, because the search engine industry, and the seo industry in particular, can't start over, and we prevent risks first. The recording of search engines, sequencing and punishment, familiarity with the rules of the game and reasonable risk avoidance. 3. After we understand the search engine's rules of the game, we then need to know what kind of behaviour the visitor has in searching for and retrieving the results. This figure shows that, when the visitor retrieves the results through the search engine, 30 per cent of his attention is on the title, 44 per cent on the summary, 21 per cent on the path, and you can think about what the other 5 per cent are looking at. We have studied the rules of the search engine and the changes in the psychological behaviour of visitors, based on which we have come up with a rational model for our website. Here's a website where users come in through these steps. 4. The correct philosophy supports the seo guide, and here is a simple image. By extending that map, the visitors, the search engine, for the search of the seo, we're considering the four dimensions of the keyword, the outer chain, the content, the code. It is not enough for us to understand the seo knowledge system, but we need to be supported by the right ideas if we are to have a more rational way of doing business, so the right idea is the first one, the idea is the mentality. Values come directly from our operation. This is the seo technical platform, which many people know well, and i will not go into detail, and many know it. Seo academy iii: a good seo manager can see how much seo implementation we need to build. When we understand the rules of the game, we know the support system, and we know the mind of the visitors. With all this, the effectiveness of our web site is not always clear, including whether we have a very good seo strategy or not. Impact, judgement, drive, no delegated leadership. It is to exert its influence, to persuade others to cooperate with themselves, to discuss cooperation, and if you cannot influence others, others cannot cooperate with you, your best strategy is useless. We have judgment, influence, and then we need to reach the goal, which is the driving force. The driving force is characterized by the fact that we need to be results-oriented and not content with the status quo. Unauthorized leadership in many large websites there are many things in it that are not mandated, and when there is no mandate, what we need to do is to be a successful seo manager, and even if there is no clear mandate, we should achieve our goals through influence, judgement, motivation and communication. What the manager does every day (1) goes back to our daily work, what we should do every day, and every day, as a good seo person, wonders from what point of departure and from what angle. The first is to think that we need to develop sound plans, effective plans, and when they are developed, we need to allocate tasks, including, of course, the allocation of resources, including some risk control. When mandates are distributed, then we need to mentor our colleagues and teams to achieve our goals. In the course of mentoring, we have some milestones and documents that need to be signed, goals met and then identified and signed. Be a seo manager should think about these five dimensions, first of all. (2) we have plans and missions. Can we do this? Well, we also need to find a balance, because some of the risks are unpredictable, and we need to start a project with our seo work, a project that is not as easy to operate as a smaller website, so when we launch a project, we start with a project that builds its scope, how long it will take to complete, how much it will cost, how many people it will cost, staffing, financial support, including the purchase of resources, etc. And what quality can be achieved, and we have to identify risks, control of risk identification, transformation. (3) the summary of the seo manager, as a seo manager, needs to be successful by five points. Three points on the left are intrinsic to us and two points on the right are intrinsic to us. To influence the outside world, first and foremost by changing our intrinsic factors, first and foremost by understanding, including our industry knowledge, our expertise, the changes in the industry as a whole and so on, is that our level of understanding needs constant improvement. Secondly, our strategy, which we need, must be considered on the basis of the existing resource base. The third is xinger, with different people in a team, xinger accumulates our resources, we have the resources, we can seize the opportunity, so as a seo manager, we need to protect these five points。
The basics of seo, the seo's new?
One must practice it in person
It's the most important thing to learn from seo. Many of the new seos are looking for free videos to study, they are not practical, they don't know if the knowledge they have learned is useful, they have doubts about learning and they have doubts about themselves! This is a common disease for many people, and it is only by applying every point of knowledge learned to practice that there can be some success in affirming itself。
2. Study more on the websites of others
In seos, the masters look at their websites, see how they do seos, what they use. Slowly, you'll be as good as them。
Now many people like to say one thing: i'm not interested in this, i'm not gonna do it, i don't want to do it -- because it's not my hobby。
At this stage, however, most people do not know what their interests are, know that they are not able or financially supported, and that only some wealthy families have such conditions. When we don't have anything, the way to live is to learn。
And if you learn from a wise businessman, you become a business master, and if you learn from a troupe, then you become a troupe, and so do a seo. If you want to be a seo-technical cow, you can add this dress: 137, then 303, and finally 464. Every day there are seos who share the technology of optimising the website free of charge, and there are a lot of small partners who are studying seos with you to learn progress, and you don't have to pay anything, so you can join if you really want to。
3. Learning from seo thinking
The practice of seo is the first step, and it is important to improve the thinking of seo through it. For seo beginners, do not think about the outer chain every day, but also the hair chain. Some people can be seo directors and others can only be permanently connected. Don't complain! Everything is causal, whatever the outcome is, it's up to you, and it has nothing to do with anyone else。
Implementation
Being a seo is a long process, and in this long process, you can only be guided by a firm belief + your implementation. In conclusion, the most important thing to learn from seo is your own efforts, and the external force is only complementary. Nobody can help you if you don't try。
Label: seo introductory video, seo introductory teaching
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