Unsurprisingly, in this round of web-based ecological governanceHeadline todayNo escape。
This once-high star application is under full pressure from outside. In addition to the strong regulation that is under way, greater and greater pressure is actually due to the evolution of the times — the unstoppable movement of flows, the complete breakdown of public attention by channels, and the nuance of the graphic economy。
In short, the era of today's headlines is long gone。
Content platformThe high regulatory risks hidden in the age of strong regulation, the platform effects and the economic benefits that the headlines can create today, have long failed to match, and the imbalance between the risks and benefits makes today’s headlines difficult to find within the vast system of byte empires。
MaybeZhang yiuIt's time to get out of today's headlines。
Run all the way, ruin your reputation
In 2010, the curtain on the development of mobile internet in china was officially opened, marked by a large-scale application of the 3g network。
For more than a decade since china’s mobile internet surged, a large number of phenomenal product applications have been born, but most of them are gruesome。
Today's headline, "get out."。
In august 2012, the first version of today's headlines came on line. While other information platforms are still relying on manual editing for content delivery, today's headlines move out of a completely different development model and path — the individual distribution of information based on machine algorithms。
This distribution logic has had a destabilizing and revolutionary impact on the information content industry. It is on the basis of this algorithmic logic that today's headline app is on the line, opening up high growth for years。
In a four-year time line, the headline is now built up with 600 million active users, who use it on a day-to-day basis, second only to micro-credit; in the seventh year, 120 million daily and 260 million monthly, leading the same industry。
By the end of 2021, however, media sources had reported that the headlines were on the verge of loss, the first time the headlines had heard of loss。
Moreover, starting at least in 2019, today's headlines no longer present more visual platform user data, such as the increase in the number of users and the increase in daily activity, to the outside world as in the past。
This is widely perceived by the outside world as the headline of today's race to the point of fate: core data, such as users and businesses, are no longer “good looking”。
Moreover, in terms of the social impact of the platform, the industry controversy brought about by the headlines today is as distinct as the industrial shock it has brought。
This has also led to a long history of headlines under pressure from industry regulation and public scrutiny。
The first wave of challenges to the headlines today is the compliance of the sources of the platform's content, which is about the legitimacy and legitimacy of today's headlines。
While today’s headlines have risen in the form of news and information content, a fact that is difficult for traditional content producers to accept is that today’s headlines do not produce anything。
Under the decentralized ugc and pgc models of the platform, content agencies contribute a significant amount of content to the platform, which is disseminated using machine algorithms。
In this process, traditional content-producing institutions have been reduced to the role of “widow” for platforms。
At that time, as a result of the copyright of content, the many institutional media that reacted openly against the content patterns of today's headlines and even against the courts, the relationship fell to the point of ice。
Later, the platform's content acquisition model was born。
The content model lays the foundation for the platform's business model. Regulatory governance of platform machine algorithms is directly related to platform survival。
In september 2017, the people's network published three consecutive days of comments pointing to three main issues, namely, the lack of values in the algorithmic content platform, the creation of information cocoon houses and the persistence of competitive means。
The “heavy hammer” of industry regulation has been hanging over the headlines today. From 2017 to the present, the web office has conducted several administrative interviews on today's headlines, including low-class messages, such as narrations of the privacy of stars, flaunting of the enjoyment of pleasure, the introduction of “smuggling” live broadcasts, and the introduction of low-class content in the front lines。
It is also crucial that a series of laws and regulations relating to platform algorithms and content regulation, such as the personal information protection act, the cybersecurity act, be placed on a “tight spell” for the brutal development of web platforms such as today's headlines。
It cannot be avoided, however, that while we have put in place a well-developed system of regulation and governance, ranging from ad hoc action, administrative regulation, to industry legislation, that regulates the healthy and orderly development of the platform, it has not been completely eliminated。
The subject of this exposure, such as the hot list, has been repeatedly disclosed and monitored by the media, but the “bottom line” of regulation continues to be tested at the limits of industry regulation under pressure from traffic-driven and commercial claims, including today's headlines。
Product cycle, end of line
The organization's first meeting since its establishment was held in beijing in early 2014 at the highest level。
In this year, china began its first golden decade of mobile internet。
From 2025 to 2035, china entered a new decade on the internet, in accordance with the views of the chinese academy of engineering and the director of principles of the chinese internet association, zhi xian xian xian。
In china’s wave of mobile internet development, we may wish to limit it to 10 years to determine whether or not a product application has crossed an important watershed in the development cycle。
The headline of this day, which was a golden decade, appears to be “old-fashioned”。
Here, perhaps, a non-arbitrary conclusion can be drawn: today's headlines are at the end of the product life cycle。
In the light of the shift in information media channels, the attention of the general public in this era has long gone from the age of “reading” to that of “brushing” short videos。
With the help of mechanical algorithms and flow logic, today's headlines, which were so colourful in the twen era, were destined to be the product of the last decade of gold — in the era of short video, it was somewhat “lost”。
Although since the onset of decline, byte beats have frequently produced and functioned the headlines of today, such as tremors and watermelon videos with high expectations, adding video content of length to the app and giving access to level one。
In addition, today's headlines have tried in turn in the form of questions and answers, micro-headlines, plogs, searches and so on, trying to reach more people through a richer form of content。
But none of the above has been effective, and today's headlines are still difficult to tear off the tags on the distribution platform。
It can be said that the headline of the day, which created the byte miracle, was a personalized distribution of textual information, and that today it is stuck in the algorithm that recommends it, without finding a second way of walking。
In the dark sea of information, today's headlines are old, old ones can no longer tell new stories, old ones can no longer imagine。
The byte is really aware of this problem long ago。
In the early public appearances, today's headlines were the byte-jumping aliases, and the founders directly managed the traffic boom and even attended the public event as today's headlines ceo。
But with today's headline users and income growth stagnating, new flows and flags are being carried out within the byte system。
The diminishing value of the byte beat created by today's headlines has also led to the strategic position of today's headlines within the byte, with repeated contractions and retreats。
After zhang's “retired”, you made a series of organizational changes to the byte. Today's headlines have been transformed from being part of the byte-level sector to belonging to the shivering group。
Today's headlines have been “deep people.”。
But today's headlines are not in such a way as to represent a complete subversion of the text message by video content. After all, the current text is not a good business, but it's still a big business。
The contents are excellent flow containers. By bytes, the significance of the graphical information platform is not just how much it generates, but how it can better serve the value of the flow reservoir - of course, it is based on balancing regulatory and commercial operations。
Tasteless, wasteful. Today's headlines have come to the crossroads of destiny。
