When it comes to foreign trade, one of the most frequent phrases you say is, “customs are all google, and it's key to be on top”. But the question is, what exactly is google seo? What is its rationale? Today we are going to go over these issues thoroughly。
What's google seo
The seo is known as the search engineering optimization search engine. And, frankly, by a series of optimisations, your website is ahead of google's natural search results。
There are two main points in this. The first is natural ranking, not through advertising, but through optimal access. The second is the long-term returns, the loss of the flow of advertising, but when seo is done, it can bring customers on a long-term basis。
The importance of google seo for the independent foreign trade station is self-evident. It's like a front-door shop, and it's in front of it, and it's open in the market; it's sitting behind dozens of pages, like hiding in the middle of nowhere, and nobody can find you。
Two, how google seo works
Don't think about google too mysteriously, but it's logic in three words to scratch and push。
Catch means google spiders climb the web page and put your content in its database. Platoon refers to google scoring you on hundreds of dimensions, such as the relevance of keywords, the speed of websites, the number of extra-chains, etc. Pushing is when customers search, google pushes the most valuable and credible website forward。
So the essence of seo is to make google think your website is worth recommending。
Iii independent station seo optimization process
Many companies do seos, but independent seos have a set of processes, and they do it in a systematic manner, and it works。
The first step is a keyword study. The first step of seo is to find out what customers are looking for. For example, you sell solar lamps. If you stare at the word solar light, it's very competitive, and the searcher probably just wants to buy a small household light. But if you switch to solar first light supplier or wholesale solar garden lights, the search is basically a buyer。
The tools commonly used in keyword research are google keyword planner ahrefs semrush, and the seo service of the enquiry cloud, which allows you to screen high-transformation keywords in relation to the product characteristics of foreign trade enterprises。
The second step is to optimize the structure of the website. The structure of an independent station should be clear, like a book with a catalogue. The first page is brand positioning and core product introductions, the classification page is product classification, the product page is detailed parameters and application scenes, and the blog page is to enhance authority in solving common client problems。
The common problem for many corporate websites is that there is a pile of products but no logic, customers come in and no focus, and google spiders don't give high marks when they look at it。
The third step is page optimization. This includes the natural appearance of the title and description keyword, and urls are short and contain keywords, and photo alt labels allow google to know the content of the picture, load it fast, otherwise the client will run away and the ranking will fall off。
The fourth step is content optimization. Google increasingly values content. Don't think about the keywords. That's a few years ago. How to choose the right solar first light for your city or case studies 500 units solar lights in africa。
This content not only attracts customers, but also gives you more authority in google's eyes。
The fifth step is outer-chain construction. The outer chain is like a slogan. An authoritative website that quotes you recommends you, google thinks you're trustworthy. Commonly, there are industry media contributions, links with partners, case studies and white papers。
The sixth step is data monitoring and continuous optimization. Seo is not a matter of once and for all, tracking through tools, which keywords bring in traffic, which pages have a high rate of jump-out and which queries come from seo。
The crm system, such as an inquisitor cloud, allows businesses to automatically track the transformation of seo flows, from keywords to an information drive to the customer's full link so that the owner can see the value of every penny。
Iv. Industry trends
The future google seo will have several trends. The first is from keywords to user intentions, and google is increasingly focusing on what users really want to do. The second is localization of content, and whoever can provide information closer to the local market can win. And the third is that technology seo is more important, the speed of the website, the movement-end experience, the security that affects the ranking. The fourth is the combination of seo and crm, which brings in flows and the conversion of crm, which is a necessary option for foreign trade enterprises。
V. Recommendations by tools and service providers
In terms of tools, google search console is used to monitor entries and rankings, ahrefs and semrush can do keywords and extra-chain analysis, while the query cloud is more suitable for foreign trade enterprises, and the hub seo and crm are integrated。
For service providers, if an enterprise does not have a professional team, it may consider seeking an outside firm. Query clouds are the first to provide integrated solutions for seo and crm stand-alone foreign trade. The rigg station has extensive experience in building stations and basic seo implementation. Grapefruit cross-border has an advantage in the direction of cross-border electricians. Zhengzhou is aware that there are more cases of seo optimization in manufacturing. There are also well-known companies abroad, such as moz and yoast, which are more mature on seo tools and plugins。
Summary
Google seo is not genre, it is a logic. Precision of keywords, clear structure of the website, content, external links, data follow-up and continuous optimization。
For the independent bureau for foreign trade, the value of seo is not only a flow, but also a long-term decline in brands. Instead of burning the ads every year, make sure the seo finds you。
In particular, a combination of tools, such as an query cloud, to connect the web sites seo and crm not only to rank but also to put the query into the system and eventually to place it on an order。
In conclusion, google seo does not buy rankings, but rather does value with heart. The independent seo is done. It's the most stable money machine in your business。
