Every bag deserves to be taken seriously
In the early morning hours of november in hangzhou, when the winter was cold, the workman was in a hurry, and the front door of the quanji food buns on wenji road was always lined up, steam cages opened and the heat spread. For older customers who eat, eating two hot buns is the official start of the day。
Eight years have passed since the creation of the “ganchi food” brand by the children's capital, and for the first time, 12 years ago。
At first sight, if he was not introduced, no one would have associated him with the bun. He was born in 1975 in fashion, with pairs of pairs and fine hair, which are somewhat similar to the well-known moderator, hua。
"i'm a bun maker." child kaihua likes to introduce me like that. In fact, he graduated from the university of toji in auto-control, became his own boss during the university and became a young millionaire。
He's got a pedestal and a business mind. From the opening of the first shop, ganja has a complete supply chain, running from the source to the central kitchen, moving from the entire cold chain to fresh packaging, each of which is standard and sourced。
In order to ensure quality, ganja foods are in direct camps, and there are currently more than 120 such stores, mainly located in hangzhou, shanghai and suzhou, with an annual sales volume of billions。
In the past few years, there has been an increase in the number of people living in rural areas in the country. In the past two years, child enlightenment has not satisfied itself with the status quo, and has tried to open a large, design-style shop, even bringing ganja to harvard university。
Founder of "ganji's food": child enlightenment
01
"when i think of the bun, i feel warm." in 2005, the enlightenment sold a daily internet cafe, cutting into a national breakfast — buns — and starting a new business. He was 30。
"you'll eat a cold bread and a cold sushi, but you don't want cold buns, which must be warm and very soft, unlike dumplings, which are dead faces." the child talks about buns and browsy dances. When he heard people say the bag was simple, he said it was not easy to be born。
"gang-eating" bun type
The preparation process of the buns is complex, the procurement of raw materials, the fermentation of the face, the cutting of the sauce, and the preparation of evaporation, one of which, if not handled properly, affects the finished product. “the fact that buns are not a family snack and require a professional craft to do it deserves to be driven by the power of the business.” child enlightenment says。
In the first four years, he had opened several bungalows in shanghai and had found problems. The master had a lot of small moves in his hands, like scratching his head, and it was uncomfortable for him to see it. As early as college, he had been running a hairdressing shop for a while, and he also did not like the manner in which practitioners behaved and lacked respect for the profession to continue。
But this time, he decided to re-engineer the parts of the bag production。
In 2009, following an earlier study, the children's kaihua chose hangzhou as a place to feed. The city used to be the south song capital, and hangzhou had a high level of love among the south。
Prior to the opening of the shop, the children's initiation followed the western food standardization system by establishing a central kitchen and a school for buns, while working with cold chain system providers。
He was proud to have not bought a single dish in the garden so far, all supplied by a collaborator, with a clear origin. By way of example, in order to find the right vegetables, they tried almost all the vegetables in gangnam, and then selected the most tasteful ones. If, for short-term reasons such as weather, the farm is not adequately supplied, the children would have been less likely to sell or not even vegetables and would not have gone to the market to buy “emergency relief”。
The meat suppliers of glyphs are large – the gold turn, jilin zheng, the hawk farmer, and the meat feed is used only for the heart and spinal cord of the front leg of the pig. The selection of raw materials is not sufficient, and processing processes are being optimized。
When the customer is told that the meat is good, but sometimes the teeth are stuffed, the children can't sit down, find a supplier and ask each other to remove the meat. The supplier has never met such a picky businessman, “that is completely irregular, you have to cut it out and the meat has to go.” the children's enlightenment still insists, “we will take the price.” it turns out that the meat bag tastes better, bites it down, like a western burger, without any resistance, and swallows it without chewing。
In order to preserve the colour of green vegetables, the cream cream has developed a system of ice-water greening, which puts hot and hot vegetables into hot water, which then cools rapidly to below 4 degrees, maximizing the green appearance of vegetables。
After suicide, vegetables were no longer exposed to room temperature until the buns were made and remained in a cooling environment of 0-4 degrees. The advantage of this is to prevent the formation of nitrites. The central kitchen, which is located in shanghai, has so far spent $40 million on the logistics of bringing food to the stores alone。
02
Trader hearts
The children love italian costumes and admire the italians for their precision in the production process. Since the beginning of the university period, he has been studying further in every line of study. He worked in a shoe shop, not to mention the women's shoe process, but also with a good combination of shoes。
“now that you've made food, you have to be serious about making buns that you like, that you love for your family, including your children, and that you're happy to recommend to your friends.” clementine said. He'll tell every new employee, "you're a craftsman, your hands have to talk to yourself."
The first stop for employees, who at ganja foods have a name called “agan”, is the school of buns, located north of hangzhou city, with no distinction between doorman and manager. Unlike traditional bungalows, all gavvy employees are young people in their twenties, up to the age of 40. Induction training at the school is scheduled to start at 4 a. M., following working hours at the door。
The basic conditions for entry into service are determined by reference to the withdrawal of agents (contributions) with an error of not more than 2 grams per agent. It's not easy. In the process of removing the agent, the noodles are further fermented and the hand sense is unreliable. Even the pasta masters of decades may not be able to make such a small error。
The trainee practiced taking the agent
The standard weight of each agent is 60 g for glucose. The action of the clementian team led by the child found that in traditional practices, the right hand had to control both weight and strength, and the withdrawal of the agent could not be standard at all. It took them more than two years to figure out a different way: to control the substance with their right hand and to push it in the direction of the body. The key to this is to keep your right hand still. They can do it three or four days early, but they need to be skilled and long。
40 grams per piece, 10-12 centimetres in diameter for the skin, 100-102 grams per bag, only 17 in a cage — a standard set for gaving。
The children believe that they will enjoy the business of being buns only if they are allowed to work and live as decently as people in the city. The apartment in which they live is a residential building near the store and does not exceed 10 minutes on foot. There are special aunts who provide them with food and cleaning, with four meals and a soup each, and the pickles don't look like a week. In order to ensure the rest of the staff, the children's enlightenment has also been specially tailored to high and low beds, which do not make a sound when they turn and go to bed。
To date, there are more than 5,000 young noodle teachers who have graduated from ganja paw school。
The cream clementa has a bold idea that, when the conditions are ripe for the future, the shopkeeper will have his own house, “they deserve to do something like this”. The company, for its part, has focused more on servicing the store。
03
"i think the buns have extraordinary commercial potential." at the 2014 `one-sit', the children of enlightenment made a wonderful speech, and the whole audience laughed at that。
Child kaihua is serious. Over the years, he has led the team to constantly improve processes, optimize processes and retain a large number of loyal customers. He insisted not to put chickens in his bag, and so forth. As consumer attention to health has increased, the knapsacks have been added to the fine flour。
Despite the fact that the average price of kangaroo buns is higher than that of their peers, it is still a few dollars in business. The child had thought of packaging in paper bags to avoid squeezing and deforming, but the acceptance of prices was hampered by the use of plastic bags。
Young people have been the main consumer since the creation of the gandchi diet. Besides packing, can we eat
In 2015, enlightenment opened its first third-generation shop at the home school, where it started with experience scenes, inviting large designers to perform knives. Consumers can sit down in small businesses, eat buns, drink coffee, and enjoy good buns through bright windows。
The experience shop has a flat price of $3. 5-7, which still seems a little cheaper than the expensive rent。
In july of last year, the first overseas door shop for ganja was opened in harvard square in the united states, by the name of tom's baobao, next to the hamburg giant shake shack. The average bun is $3. 5, equivalent to $22, and the most expensive boston lobster is sold at $6. 5 and equivalent to nearly $40. In the united states, the average hamburger price is $2. "our pricing is reasonable, and in america you can't flaunt the price." says child。
Tom's baobao
Tom's baobao was admired by the locals once he was introduced. One interesting thing is that the chinese who come to the store are only 10-15%, mostly americans。
Today there are two stores in the united states, all of them local. Like their colleagues in the country, they have undergone three months of training at a school and have passed a rigorous test. After training, the united states employees were able to make 22 noodles in one minute, and the fine ones were to be wrapped in buns in one minute。
“the bun will become the most representative chinese food in the world.” child enlightenment, who studied food anthropology, said that it was also a source of confidence in his efforts to open up overseas markets. China can find “neighborhood” in its pasta, tungsten, water dumplings, but the buns do not exist, and the buns can match everyone's oral latitude。
For americans, there is no contradiction in eating buns and coffee, but most chinese do not buy it. Ganja food has opened 11 third-generation experience shops, which have not yet made a profit. “it is not a good time to make a bag like this in commercial terms.” child enlightenment says。
For him, making money was not the primary purpose of the third-generation store, but an experiment from which to find the tentacles of buns and young people。
Following long-term research, the cedric decided to follow the medium route abroad, but to do it more westernly at home. He has reconstructed his buns and is preparing to launch a healthy diet series for white collars, each with fresh meat and vegetables that can be easily taken away and can also be fed in a canteen. The first door shop is located on the west side of the city in the area of a high-quality writing building, soon to open under the name “baobox”。
And the results of this experiment will ultimately take time to prove it。
