As usualShanghai universityThe institute of graduate studies announces a new transfer from august to september each yearReferencesIt means that the reference book will not be published until august-september this year
Ah! Shall we wait until september when the reference book is published? That'll be too late。
Yeah, it's gonna be too late, so..StudiesIt is common for the world to review the study on the basis of the previous year's bibliography。
Then there must be a fellow student asking, what if the reference book changes
In the light of the most recent changes, in 2019, a major new reference book was changed, the news editor was changed, the marxist news page was added, and several other key educational materials remained unchanged。
In fact, the study of our college is characterized by smart media, and most of the results of research on smart media are now in the paper stage, with very few teaching materials。
On the basis of previous years ' references and the reality of the last three years, i have prepared a more comprehensive and targeted bibliography for students, which will allow them to prepare 24 new studies for further study。
Book style, preliminary reading
A total of 13 research reference books, focusing on the general principles of communication, the basics of journalism on contemporary studies, and the marxist journal of journalism, are the most important books that are compulsory almost every year and must be read with proficiency。
The dissemination research methodology and the dissemination qualitative research methodology, which were previously two-pronged, have not been selected since 2020, and 2022-2023 does not have a study methodology。
The network dissemination review is known as the “letter of answers” for new examiners, but it is not directly available and can generally be read as an aid to the dissemination generals. Because today's information is based on the internet, communication theory has changed in the age of the network。
The journalism general (ma engineering) is highly partisan, with a rich and specialized knowledge base that can be used as an aid to "pressery" and "ma xinjiang" and is well suited to shanghai university。
The content of the chinese journalism and writing academy of contemporary news reviews, the news editor, the new edition of radio and television journalism, is very detailed. In previous years, the original titles of the four books had been examined, and the content of the interviews, writings, editings, etc. Had been simpler。
The general of modern advertising recommends reading, and in the last three years, new specializations and studies have been taught in advertising, and, in case of concern, in advertising teaching materials and the papers of new advertising instructors。
Each textbook is read separately
Now, let's talk briefly about what each book looks like
1 "communication generals"
The book is now out of print and out of print, since 2017, and only used or scanned books can be purchased. Be careful not to purchase the first edition, but to purchase the second version (i. E. The right cover)。
The left is version 1 of 2000. The right is version 2 of 2007
The general journal of communication is very important, not only for 50-100 cents per year, but also for analytical questions that need to be considered in conjunction with this book。
The general principles of communication explain the basic problems and patterns of communication, which are somewhat complex and difficult to understand. Especially for multidisciplinary candidates, it's probably not too much for a book。
It's called "reads 100 times, their meanings" and there's some theories that are read several times, and you naturally find the mystery. And even when you read the complete reference book, it's not easy. That's what i'm here for。
2 journalism overview of contemporary academy, hao hao
The current curriculum of journalism was very important, and it was important for students to pay attention to the fact that it was worth almost 60 points a year。
The basic issues and patterns of journalism are more difficult to understand. We need to change our thinking and get away from the only thing in high school。
When you look at this book, you find that a concept is no longer a high-school standard, but is studied by a lot of scholars and does not give a so-called standard. This is a process of thinking, and we have to learn to sum up and analyse。
There are many errors in the book, even though it was revised from the 2015 version to the 2018 version, the content remains unchanged and the text is slightly different, but there are individual errors。
3 marxist news reader for child soldiers
Shanghai university, as a “red school of sciences” that likes to take the test and learn the best, the “ma xinjiang” fits. This book has been tested many times over the course of its study, and the subject-matter prefers to focus on chineseization, realism and the inheritance of those who will follow it。
The book focuses on three areas of knowledge: the background and learning implications of the ma's new vision; the six core elements of the ma's new vision; and the chineseization, ageization and popularization of the ma's new vision。
4 dissemination of research methods and communication qualitative research methods
The methods of communication research explain, inter alia, the methods and steps of quantitative research, and there is a partial overlap with chapter 13-17 of the general principles of communication. We need to focus on the steps, methods, characteristics and differences in quantitative and qualitative research。
The methods of qualitative research in communication explain, inter alia, the methods and steps of qualitative research, and there is a partial overlap between chapters 13-17 of the general principles of communication. We need to focus on qualitative research steps, methods and ethical issues。
The new topics of learning on 2022-2023 are not studied solely in these two books, and the simple subject of quantitative and qualitative research methods is sufficient to see chapters 13-17 of the general principles of communication, so the two books are simple。
5 panorama of network dissemination
"the panorama of network dissemination" is what every new examiner should look atJournalismThe online dissemination overview of the court's 39th president, two books have broadly similar framework and content considerations。
The e-communication panorama analyses, inter alia, the characteristics and types of transmission in the age of the web and the changes that have taken place since the classical dissemination effects theory entered the new media age. The book is more suitable for reading in conjunction with the general journal of communication. The general theory of communication tells you the classic theory of communication, and the general of cybercommunication tells you the evolution and development of these classic theories。
6 the journalism general project
If li li liang wing's journalism review is the most advanced and comprehensive, ma engineering journalism review is the most partisan and innovative. The book consists of a total of 12 knowledge points, including sources of information, authenticity, journalistic values, media, journalism, partisan principles, publicity, public opinion, freedom of the press, the rule of law and order of the press, journalistic ethics, and the press corps。
7 history of news dissemination in china
The official reference book published by shanghai university is the chinese journal of journalism, which is divided into three volumes, approximately 3,000 pages. Instead of following the title of a major event, the book uses a chronological sequence, recording the country's news and communication activities from 713 a. D. (centro-chong zhong) to the end of 2016, which is why it is called the “history of chinese journalism”。
Since it's a chronicle, it's pretty good. Most of the book is a historical catalogue of news events and works and is not a textbook at all, but a “big dictionary”. The dictionary is suitable for literature and should not be tested for education, and it is suggested that it be replaced by the chinese news dissemination history of fang hanqi。
8 chinese news interview writing, liu haigui
China news interview writing is very important, with low scores until 2016, with a growing score of approximately 30 points, starting in 2017。
China news interview writing explains and abbreviates the title " master " , although it has also been given the subject of discussion, but it is of low value and is mostly the subject of the book, which is written on its back。
9 the contemporary press review academy, ed
The contemporary press review curriculum is not important, with fewer scores over the years, and up to a few interpretations of the term. However, it would be useful for cross-professional candidates to have a look at them, because they have a lot of ideas, such as editorials, time reviews, short evaluations, editors' presses, reviews, etc., and know that these differences and formats help to refine the content of news reviews。
10 new edition of radio and television journalism, u shintsu
This reference book, published in previous years, is the second edition in 2011, but was updated to the third edition in december 2018 to further modify and supplement new developments in the theory and practice of radio and television news in the context of media integration。
The new edition of radio and television journalism focuses on the concept, development, production, organization, etc. Of radio and television news. It's monotonous, it's boring。
11 news editor group
The content of the pedagogy project news editor and the large-scale edition of news editor are essentially the same, describing the processes and content of the news editing process, such as newspaper editing, wide-broadcast editing, website editing, etc., which involves more detailed considerations that require careful reading。
It is easy to ask questions about the interpretation of terms and abbreviations, which are 10-20 points in 2018 and 2020。
12 the general of modern advertising
So far, both new and new subjects have taken up the subject of advertising, which is not a recitation of advertising, but rather a more open and flexible analysis, such as what you see as the media; the characteristics and role of public service advertising; the idea of advertising for good; the changes and challenges of advertising in the intellectual media..
One reason for recommending this material is that it is relatively new, that it involves advertising knowledge of the internet age and that it is more suitable for examination; and that, while the real question is one of analysis, it does not preclude the examination of advertising for death, so it is recommended that students who have time to read it。
Review of selected issues in reference books
Q1, which of these references needs to be focused and is there a sequence
Response: “communication generalism” — “continue of journalism” — “marxist journalism” — “concerning journalism” — “magic communications” — “china journalism” — “china news and communication history” — “concerning modern advertising” — “new radio and television journalism” — “new editor” — “continue journalism” — two quantitative and qualitative teaching materials
Q2, what are the issues that need attention when reading these reference books
Response: read the first reference book without asking what is the focus and which is not. Look carefully, even if you may not understand, even in the fog, especially for multidisciplinary candidates。
Second reading, you'll feel better than you do, understand part of it. The third time you read it, you feel better than the second。
And when you get six sets of hiking, and you read them together, you find that you understand most of it. When you're done with the three notes in the six sets, you'll find yourself understanding it。
It is important to learn to comb the frame and logic when reading the second reference book, because you do not understand yourself very well, and knowledge is more confused in your head, so it is suggested that a framework map be made to streamline the logic and sequence of knowledge, which will help you understand the reference book。
Are national teaching materials such as q3, journalism general and communication academy necessary
A: why do some schools use the national curriculums of journalism (li ryung) and communication (kou gyeong gwang) and why not
In general, schools with less powerful new subjects tend to use teaching materials such as rectangular, popular, medium, large and higher, while schools with strong new subjects tend to use teaching materials developed by their own teachers to develop new subjects in the institution so that in future they can become members of the successors to the rectangular and popular versions。
This is the case with shanghai university, nanjing university, shanghai transport university, nanjing teacher training university, suzhou university, etc. The main authors of the general journal of communication are all top-notch mentors, da won-gwang, kim champions, child soldiers, wu shinshin, etc., and so the reference books published in the school were written by my school's mentors, who did not choose a national curriculum。
If you have not yet determined that you are in the advanced stages, you can look at these national teaching materials; if you have determined that you are in the advanced stages, you can suggest a new reference book, which can be used as an aid to our reference book. However, knowledge points are very different, although some concepts are defined differently, such as the concept of communication, journalism, etc。
