Networks and new media are undergraduates in chinese general higher educationJournalismClasses with four years of study and a bachelor of arts. Specializing in the operational planning of new media content and the integration of media production, focusing on the theory and knowledge of journalism, communications, etc., based on the development of awareness and knowledge of new mediaNew media technologyBasic skills in new media planning and content production, new media business management, multimedia design and dissemination, web advertising, etc., are available in relevant industries such as the media, cultural communication companies and print and video production companies, large business enterprises。
Networks and new media professions require students to be able to manage changing trends in traditional and new media and information networks; to understand the direction of cross-fertilization of information networks, the diversity of new media and information network businesses; to master and apply new media content design and production, communication paths for new media and information networks, modern interactive marketing theories and media business models, new types of interactive advertising; to design and create knowledge structures such as creativity, new media data monitoring systems and analytical applications, and ultimately to develop high-level composite professionals who can serve the needs of new media industries such as radio and television networks, communication networks, and internet。
The liaoning institute of media has a network and new media specialisation, which is a first-class undergraduate training site in the province of the ministry of education's “ten thousand plan”. The main professional courses include: web and new media overviews, communications overviews, marxist journalism thinking, journalism ethics and regulations, interactive media product design and design, web design and production, digital multimedia creation, new media product design and project management。
The liaoning institute of media has established a highly theoretical, highly competent and experienced “twin-twin” teaching staff for the profession. The team's teaching philosophy is advanced, with a professional leader at its core, with a focus on key teachers, and a youth teacher-based teaching team. The team has achieved remarkable results in research and practice in the area of pedagogical reform, with a focus on scientific research and social services, and is a highly skilled and well-qualified teaching staff。
Specialities:
(i) observe obeTalent developmentThe concept, through the “project teaching package”, focuses on “student output”, strengthens the creative and practical capacity of students through exhibitions, games, performances, broadcasts, etc。
(ii) guided by the need for jobs in the industry, supported by the idea of “new arts” construction, the integration of multidisciplinary knowledge into curriculum development, the integration of interdisciplinary knowledge, the upgrading of professional levels of development and the development of capacities for applied talent。
(iii) establishment of a practical training base with industry-based enterprises to guarantee internships and employment through enterprise groups; and quality training of networks and new media professionals through the “five channels + professionals for the customization of industry positions”。
Employment orientationGraduates may be qualified in cross-platform, cross-site content production, distribution, operation, etc., in various media, including newspapers, magazines, television stations, radio and online media, as well as in journalistic, editorial, media management and operations; they may participate in the selection of civil servants and employees in party bodies and undertakings, as well as in news campaigns, web-based analysis, international exchanges and cooperation; they may, by virtue of their advantages in foreign languages, enter foreign or foreign media outlets and engage in international news dissemination and cultural exchanges; they may also engage in new international communications and cultural exchanges through foreign languages; and they may also enter companies such as film, advertising, public relations, cultural creativity, the internet and electronic commerce。
The internet and mobile internet have a profound impact on everyone's lives and work, and the role of new media is widely recognized and ideas are deeply rooted. The shift from traditional media to new media strategies is accelerating, new technologies are emerging, and new media products are being introduced, with the trend going on forever. The internet has become more widely developed, with mobile internet and mobile phone subscribers on a very large scale, with more than 1 billion internet users and 975 million internet users (with short videos) accounting for 94. 5 per cent of the total number of internet users in 2021. The 5g users of the network are also over 100 million people, and with the advent of the 5g era, the habit of reading news messages has changed quietly and new media platforms have become the mainstream access to information. Also, in the new media era, the recipients of information have become communicators of information, even leaders of the hotspots of public opinion, and all can become “new media”. The employment prospects for the network and new media professions are good, the social needs of graduates are high, the employment prospects for various portals, the media business website, the party sector website, the business network and the new media profession are good, the social needs of graduates are high, employment is wide, information can be collected, written, edited, etc., on various portals, the media business website, the party sector website, the enterprise website, etc., and work on website design, web outreach and website construction and management related to the new media. It can also work on radio and television stations with journalists, editors, as well as in the planning, preparation, production and production of programmes of all kinds; it can also work on commercial development, creative activities, media planning, etc., in print media, online media industries; writing, video programming, production, production and integrated marketing, media public relations, etc. Are carried out in government departments and enterprises。
