Live coverage of news events has been the focus of media pursuit, and the mainstream media coverage of these major emergencies has generated many good practices and experiences, especially in hong kong's many media outlets, which have always been unique to public opinion. How can hong kong's place of bullets allow so many news media to live together? Hong kong watch, a very few can see, how can we make a household name? How can a group of seemingly ordinary media become famous overnightMedia responsibilityHow should business interests be weighed? The search for information on news emergencies in hong kong begins with questions and stops with thinking。
I. The unique idea of everyday, spatial, man-made and phoenix news
Phoenix's vision is unique and coincident with his unique geographical location and history. Now phoenix news has been given a unique quality and charisma, and its products are no longer simple news works, and its personality, character, character, character, real and exclusiveness, and the media in the interior dared to speak out, and dared to think of the interior media, pursuing “non-homogenization” as the ultimate success of phoenix news, but “unique” is by no means a fundamental factor in the success of phoenix news。
Moreover, “people and” are one of the essence of the phoenix culture. Phoenix views the image of an abstract phoenix transfer as the symbol of integration, openness and communication, with the word “and” at its core. “and” is one of the core ideas of the chinese culture, and the ancients see “and” as the pre-eminence of the fundamental, fundamental and ideal society of the universe. The taoists speak of “the heavens and” - “the nature of nature in heaven”; the confucian speak of “the man and” - “the morality of man”; and the buddhists speak of “the heart and” - “the sum of mind and mind”. Phoenix news integrates the three, searching for quiet harbours in sudden news surges, maintaining itself in the wind, maintaining the objectivity of the news and highlighting humanistic concerns and social and moral responsibilities. In phoenix news, the logic of “good faith, active and constructive” has become the most basic norm for newsers in their programming。
“our philosophy of journalism is to have exclusive, unique, independent and exclusive coverage at first sight, with first explanation.”
“the intersection of national and regional cultures with the world's cultures will produce a new cultural blood group, which we shall be entitled to call w (world)”
“television is an art, it has no past, only the present and the future, and you must put yourself under the shadow of the past and move on to innovation.”
“don't give up until the last moment, let alone at the last moment.”
In the phoenix office building, the success and growth of the phoenix news were accompanied by the display of slogans like this on the walls of a 12-metre corridor leading to the restaurant。
Ii. PreparedHong kong mediaPublic information response strategy
In the eyes of a large number of news workers, the news is not predictable, but there is a general perception in the hong kong press that the news also favours a ready mind. In an effort to be time-bound, the news crews are distributed daily to several regions of hong kong, like police stations. There, the most recent group would be on its way to live coverage as soon as the news occurred。
The pit can solve the problem of the timeliness of news, and how can the quality of the news be guaranteed on a time-barred basis, in perfect harmony with depth? That is the prelude to the accumulation of day-to-day operational capacity, more important news. Phoenix news prepares background and in-depth films in advance of every festival, anniversary, burial, religion, etc., which are broadcast in the first place。
Iii. A glorious history of professionalism and passion in hong kong media
Thinking about the success of hong kong's news, professionalism and passion are two words that have to be mentioned. The leaders of hong kong's cable television stations, when they introduce their journalists to others, say, “i have a bunch of crazy people”, which sounds like a kind of show-off; and phoenix watch's news magazine, phoenix cau, says on the cover: “a lunatic and 500 lunatics”. The term “crazy” has been given more meaning in the hong kong media, which can be understood as professional but more passionate。
The most advanced form of live broadcasting in hong kong is that of cable television, which operates 24 hours a day, with more than 10 live groups operating simultaneously, and every news breakout is time-bound. In the face of such intense pressure for live broadcasts, they have been desperate to say that the news must be broadcast first, or that journalists will be laid off. It is precisely this intense competition that has given rise to the timeliness of the hong kong news media, and only in this way will it be possible to ensure that every news item gives the audience a reason to watch it。
It's time for news reportsLive newsTechnology has improved and all the technical preparations for the media in hong kong are organized around live broadcasts, from mobile to live live radios, ensuring that journalists are able to send live signals to news outlets at the scene of an emergency, while the news desk director, who sits on the town television station, keeps an eye on the television screen arrays and keeps his eyes on live news signals from mainland hong kong, osei, the united states, the united kingdom, etc., watching, controlling and giving orders. News anchors must also view their web pages in a timely manner and follow news developments so that they can be prepared in the face of breaking news. Journalists, cameras, etc., are required to carry identity documents such as passports, or even travel vans, and to travel to news spots around the world at the next minute when they are ordered。
It is the purpose of the phoenix to bring the chinese people closer to the world and to send their voice to the world. For that purpose, phoenix newsers have developed an open mind and a broad vision. They also have a distinct character, but it is precisely because of their uniqueness that they are known, the phoenix news has become a phoenix journalist, and the phoenix news has worked together to achieve the phoenix news。
On the contrary, the media environment is becoming more liberal in the mainland, where the media in hong kong are being emulated by the media in the mainland, and the “pre-emptive” media strategy is becoming the daily work of the mainland media, but it will take a long time to develop a dedicated and passionate hong kong news medium。
