In the early morning hours of july, the wind blew out the green sand of the iron rod mountain, which seemed to have faded from the summer. The high temperature in the sky is conducive to the absorption of nutrients and the improvement of drug efficiency. This period is also a critical period of management, where fattening, watering, pest control will follow。
Early in the morning, agricultural technicians at the agricultural institute were providing field guidance to the village growers and “two-member” cadres in a three-voltage shelter in han kwokshan village, henan win county. Farmers are committed, growers hear god, fear missing anything, and the sweat of their faces cannot be wiped。
The growers manage the iron stick mountain medicine in summer fields。
The area under cultivation in the village is 2,300 acres, with an average of more than 3,000 pounds, at a price of $5-10 per pound and a gross income of $41 million。
"talk" becomes "gold."
“the head pillow is too high, the foot of the yellow river is caught in the middle by a bull's horn”。
Han guo-sung village is located in the heart of noboru. In a climate of “dry, summer, autumn and winter”, hard soil and mineral-rich soil conditions make root-type iron rods not only meat pottery but also medicine of high value。
Iron stick mountain is rich in a variety of amino acids and trace elements, and the same source of pharmacological consumption is the “sample” of the chinese pharmaceutical and agricultural markets。
However, the special form of cultivation of iron rods has caused many problems to growers。
"a year of iron bars, 10 years of landlessness." in the second consecutive year of cultivation of the land, which had been planted with iron rods, the quality and production of which had fallen “crawling” had to be replaced. As a result, han guo-sung village's iron stick drug has not been grown on a large scale。
“can't hold on to the `gold land' and `distressed', to mobilize crowds to move the land, scientificly grow it, and to turn the oaks into `goldes'.” in front of the party flag, the village secretary han autumn promised to take a path of efficient agricultural development to get people back and forth。
The growers harvest iron sticks。
The party's branch led a broad process of consultation, validation, study and re-exploration. The same plot, the first year of planting mountain medicine, the second year of planting yellow, the third year of chrysanthemum, the fourth year and the fifth year of planting wheat, cattle knees. The five-year “wheat rotation” model could yield five times more returns than traditional cultivation。
Households grow 20 acres, each earning 15,000 yuan, and per capita income jumped from 200 yuan to 20,000 yuan when the crop was grown。
Service chains open “industrial chains”
In november of each year, the harvest season is marked by iron sticks. The farmers are happy and have a few concerns as they look at the piles of iron sticks in small hills。
There is limited room for storage at home, and the more the harvest becomes difficult to store; some growers, influenced by traditional marketing thinking, do not value the sorting, packaging, branding and selling iron rods on the front roads, with low profits and low results。
“to serve the hearts and minds of the people!” the village branch has been active in planning to raise more than 5 million yuan by applying for higher-level funding and raising funds from the shareholders of professional cooperatives to build a 20,000 square metre bar market for iron and medicine in the village, including a sorting-packing centre, a farm exhibition hall and a live telecentre for specialized electric operators, providing skills training for growers, a live farm by-product delivery operation and product storage services。
Villagers are regulated by professional cooperatives。
At the iron stick drug packing centre, the selected iron stick mountain medicine is sold in grade and length, earning an average of $2 to $4 more and increasing profits by more than 30 per cent。
In order to get iron stick medicine on the internet, the village branch regularly conducts live online training in the mountain drug market, helping to improve online marketing skills and live selling on web platforms such as shivering and watermelon videos。
In the past year, over 3 million pesetas were sold through internet sales, wholesale orders and individual group purchases, with an annual increase of 20,000 per household. The village's collective economic income doubled in two years, reaching 700,000 yuan。
The iron stick drug market。
“universal procurement of fertilizers, planting, organization of fertilization and spraying of pesticides by professionals, technical guidance by mountain medicine technicians, with a cost savings of more than 100 per acre.” han autumn said, “invest in cold storage, with a capacity of more than 1 million pounds, making 40 per cent more money when it is good.”
Specialized cooperatives are involved in the promotion of crop cultivation and scale operations, standardized production from the end of sales to the front end of the industrial chain, and the services of the party branches are involved in every link of the iron stick drug chain。
"sell quality" and "sell brand."
“when wen county's iron stick medicine was good, the quality of the mountain medicines was different, and we had to go to the city for $4,500. Today, the brand and quality standards of the "win county iron stick mt. Mt. Mt. Han won, the head of the cheon-jian cooperative, is happy to make his own account, “this year, 200 acres of land earn at least $3 million!”
“in order for agricultural products to have their own brand, they can be better identified in the market, and specialty farming must follow the path of branding leading to high-quality industrial chain development.” as soon as han autumn spoke of the village's key to wealth, the eyes were shining。
The faipule's offices are actively connected to the relevant departments in the county. They have a uniform package design and patented the appearance of the grower. The labels and the 2-d code anti-false labels on the box contain the words “win county iron stick mountain medicine”. The 2-d scan also provides access to information on the name of the grower, the location of the plot, the area under cultivation, longitude, etc。
Packed iron stick mountain medicine is distributed throughout the country。
The “brand tactics” not only raise the “price” of iron rods at the end of the distribution chain, but also at the front end of the production chain, which leads growers to focus on both production and quality, ensuring that production is good and good。
In 2020, six enterprises in the fields of processing, marketing and so on, together with over 50 growers in han kwok-sung village, formed the iron stick pharmaceutical industry union to harmonize technical training, planting standards, agricultural services, plant protection services, packaging sales, quality control and branding of “earth code” specialty products。
The grower's face is filled with the joy of harvest。
“most than 300 orders a day during the season, and more than 1,500 orders a day during mid-autumn and the new year. At most, 20,000 pounds a day." zhang xiaoming's light vehicle was sprung to fill in, check, count, weigh, dispatch ... (by the department of the organization of the city of wen county, jiao, henan province)
(photos provided by author)
