On 31 january, hyshin officially launched a new product, the hyshin zhiguana refrigerator. This product, which is defined as the “industry big freezer founder”, aims to systematically address the core pains that chinese households have been facing for long periods of time in the cold storage of food products, such as the lack of capacity and the poor freezing effect, and to spearhead the establishment of a “real big freeze” evaluation system that seeks to channel competition in the refrigerator industry from “volume parameters” to “user experience”。
For a long time, numerous chinese families have been troubled by the small freezing space of refrigerators, the mush of food products, the insufficiency of large areas of meat and the poor state of the frozen mouth. Despite the clarity of users' needs, it is constrained by traditional design patterns, blind pursuit of “total volume” as a visible market indicator, and technological breakthroughs, with slow progress in overall industry solutions and long-standing holds on to real user pain points。
In the face of this industry's difficulties, the haisin refrigerator chose to start with the reconstruction criteria. It is understood that haisin has taken the lead in developing the refrigerator refrigeration performance assessment standard, which innovatively proposes a “genuine freezing” evaluation system centred on the four dimensions of “refrigeration capacity, refrigeration capacity, refrigeration capacity, deep cold low temperatures” in an effort to fill the gap in industry evaluation in this area. Today's release of the tundra is the first-in-a-kind product under this standard。
At the product level, the break-through of the sea-vine refrigerator is more visible and powerful. Within the 606-litre volume of the whole machine, the refrigerator has achieved a maximum of 267-litre super-frozen space, corresponding to a combination of “one refrigerator and one freezer” to meet household demand for large quantities and long-term storage. To enhance ease of use, it is also designed with a 98-centimetre high waist line and divides the frozen space science into a 3+3+1 refrigerated area, equipped with an entire leg of sheep or an entire fragrance max super-large drawer。
Technical support is key to achieving “good, fast freeze”. The product carries a deep-frozen technology of 36°c, which allows the food to be quickly generated through the ice-crystal belt, significantly reducing cell damage. Experimental data show that a total of 30 days of salmon is stored in this environment and that the total number of bacterial species still meets the criteria for living food, with a high dha retention rate of 89 per cent. At the same time, its industry-highest freezing power of up to 13. 5 kg/12h, which is about 90 per cent higher than that of the traditional refrigerators, can significantly reduce the freezing time for the bulk of the foodstuff and ensure that the freeze is fresh。
In addition, products are innovative in detail. The sealine refrigerator launched the industry's first-ever "starlight magnetic suction doors". The product combines a glass sense with a magnetic absorption function using special glass and innovative smi processes. This will enhance the aesthetic sense of the home, as well as the steady adhesion of various refrigerators, which will serve as a vehicle for family memory and living records. In addition, the panel has practical features such as fingerprint protection and scratch resistance, and is awarded the 2025 international cmf design award. The award was not only a product recognition, but also a definition of new high-end standards for the industry。
Industry observers have pointed out that the introduction of the haisin tundra refrigerator is not only a listing of a new product, but also a proactive restructuring of the definition of the value of refrigerator products. It marks the beginning of a homogenous “comparative competition” for head-of-head enterprises, which has shifted to the in-depth exploration of value innovations in user sites. In the context of the continuing upgrading of the food structure of households in china and the growing demand for frozen storage, this may open a new path to industry。
