Readers in xinhua bookshop focused on reading
For many people, april 23 is just a day to remember. To be honest, reading should not be a reminder and a logo, but rather a conscious act。
This year's reading day is a little special. Under the epidemic, online and offline purchases are colliding, paper and e-book pairings, and how should lovers choose? Perhaps everyone has a choice in mind。
What changes have been made in the way of reading special times, special days? Will the method of purchase change? How can the real bookstore be saved? Ymg journalists throughout the media invited several “lovers” to a “window conversation”。
What has changed the way people read under the epidemic? What opportunities or lessons will such changes bring
Lanlin:
I think a change in reading habits has occurred long ago, and the epidemic only magnifies the "continuation" of this paper and electronic book. Personally, or a lot of people my age, still like reading paper books. It's a feeling, and it's a habit. Many scientists believe that readers of printed books can remember more than readers of electronic books. It would also be more effective in the areas of diversion, indoctrination and understanding of narratives. This effect has to do with the touch with the book. Besides, reading paper books is not interfered with, and digital reading tends to take more time to sweep. It's not what they're reading。
Wang xiu mei:
Personally, i think there are two ways to read since the epidemic began: first, there are changes in the way people read. Compared to professionals, the general public is less specialized and focused in reading, less able to choose on its own initiative and more dependent on the initiative and “indoctrination” of libraries and bookstores. In the wake of the epidemic, libraries and bookstores were closed, various reading promotion activities were cancelled, resulting in poor access to book resources, the temporary abandonment of reading by some members of the public, and the choice of easy online reading, mobile reading, audio books, etc. Second, professionals in the field (groups of writers, etc.) continue to read in a manner that maintains the habit of reading paper books. However, changes in reading patterns in the context of the epidemic have also affected the inertia of this segment of the population, where a friend of my writer has been able to sing and broadcast live during the epidemic and, after a difficult process, has now seen an increase in the number of fans, and has been exploring more ways to adapt to and keep up with this dynamic change, such as inviting writers to hold live。
Song shulan:
The raid on the new coronary pneumonia outbreak forced the library to “closed its guests” and the focus of its services shifted to online. Using information technology, the library provides user-oriented, individualized readership services to different groups. In order to provide social services for each group, the smoker library meets the public's reading needs through the free opening of eight online databases, the integration of 5,000 electronic books, nearly 100 electronic periodicals, over 1,000 videos and over 200 audio, through online story fairs, online presentations, online training, online consultations, etc。
Sun luton:
During the epidemic, fewer readers came to the bookstore to buy books, but i felt that reading had changed little, that those who liked reading electronically still liked reading electronically, and those who liked reading paper still had the means to buy books; however, the reason for the epidemic had led to more time at home and more problems with book counselling. More new book information and book recommendations are needed. We have a shivering number at the xinhua book shop because we often recommend good books and new books, and the number of fans has grown considerably. Because of the lack of schooling, young people are in greater need of reading information, and the service line at xinhua bookshop has become a hotline。
Kang gyeongyang:
During the epidemic, people's reading space was significantly reduced. It is important to minimize the number of public-intensity venues such as libraries and bookstores. The powerful dream of citizen reading can be achieved through online reading. Using their own mobile phones and computers, they can go to the digital library to find and read big information. Books can be purchased through the internet if they are subject to material constraints or fear of eye fatigue。
Sword:
In fact, change has taken place long ago, but sometimes it is undetected. In the midst of the epidemic, the epidemic of reading has already begun to spread. People struggle in ways that go beyond paper reading and electronic reading, which, in my view, is also, in a sense, a difference between deep reading and shallow reading. The choice of how to read is more like the choice of the mind to read, or the real understanding of reading. Reading a fast-food type of information and reading a book with a sense of substance is ultimately different, not to mention the opportunities and lessons that can be learned, but also for the developers of new tools beyond paper reading. We'll see how they change。
Will the pattern of purchases change after the outbreak? Can offline purchases be replaced online
Song shulan:
The epidemic will have an impact on existing economic patterns, effect changes in consumption habits and stimulate new demand. For some time to come, offline, physical bookshops and online bookshops will “go hand in hand” to meet the diverse needs of readers。
In october of last year, the tobacco library launched the “you read, i pay” online and offline service model, which connects directly with the capital city of kyoto, with the tobacco shop, and the reader's choice mails directly to the home or takes it home at the cost of the library and is welcomed by readers' friends. During this year's epidemic, the library launched an online book “brown selection” campaign, in which readers were directly involved in the library's selection segment, increasing their access to books and making it possible for citizens to participate directly in the construction of resources in my library. In the future, more will be done to promote internet purchases and physical co-location through online and web-based integration。
Sun luton:
It's hard to say that after the epidemic, the way it is bought changes. At least i don't think it will change. Readers who like to hang out with bookstores will still come to the bookstore, and some of us like to browse the bookstore between the shelves with the smell of coffee, which can't be done by online bookstores. Many of the children are attracted to a variety of flowers and green drawings in the middle of the bookshelf and fall in love with books。
Wang xiu mei:
The purchase of books by professionals is included in the framework of everyday academic research, so the only factor affecting the purchase of books during the epidemic is express delivery. After the epidemic, this group will continue to follow its previous pattern of purchase. I personally purchased over 200 books last year, and this year, following a slowdown in the epidemic and the recovery of couriers, has been followed by a resumption of routine purchases, currently 56 copies。
For the general public, reading is not a necessity for life and work, and the outbreak has slowed down or even interrupted the reading of this part of the population, whose purchasing habits cannot be restored in the short term. There is even the possibility that a large proportion of the population will ever be accustomed to reading non-paper books and abandoning them altogether。
Lanlin:
I'll also be buying books online now. This phenomenon is more pronounced among young people. But this is not “absolute”. The way in which the purchase is made depends on what is required。
For example, some of the educational aids for primary and secondary school students have to be selected from the bookstore in order to make a final decision. In addition, online purchase orders are transported en route and, if urgently needed, the physical bookshop is selected。
Sword:
This change is for sure. It accelerates the impact of online book purchases, and people who are forced to stay at home have to learn to do so online, while online booksellers have increased their advocacy efforts under various pressures. Readers may choose bookstores, but they tend to do so from a purse. Many said that it was different to go to the bookstore, but the increasing number of bookstores filled with tourists, coolers and children was disturbingly noisy。
Kang gyeongyang:
Whether during or after the epidemic, i want to have my own book, and i want to read it and write my notes. After all, there's an old saying, "no words, no books, no books." i often click on "the book city of power" to buy books on the net. Open the page to see the message, "reading china, rolling up good" — the power of reading, which is able to resist uncertainty and ease uncertainty; and the light of knowledge that inspires hearts and brightens the future. The quality of the books in it is guaranteed and the price discount has a significant advantage over the real store。
Now that the entity bookstore is operating less optimisticly, what are the good ways to change the current state of the entity bookstore
Wang xiu mei:
First, it must be confronted that the difficult life of the physical bookstores is not the recent state of affairs, but has been going on for many years. The outbreak has exacerbated the hardships. In the past few years, my country has put in place a number of measures to support real bookshops, but i personally do not believe that this is a long-term solution, or just one of the many necessary conditions for resolving the plight。
As a result, the saving of entity bookstores has become a complex and time-consuming cultural rescue plan that requires the participation of the entire nation. The cultural quality of the population must be upgraded to save the real bookstore. In particular, in one city, the government must give high priority to the development of cultural industries, cultural events and the unwitting involvement of the population in reading paper books in the aftermath of the epidemic。
Song shulan:
In recent years, the rise of modern bookstore facilities, such as the “source space”, has provided residents with a collection of reading, hosting training, creative goods fairs, leisure and integrated library complexes, bringing new reading experiences to the general public and improving the quality of reading。
It should be said that the epidemic has had a dramatic impact on sales below the physical bookshop line, and that the demand and way in which the reader consumes spiritual and cultural consumption has shifted from the bottom to the line, with some of the physical bookstore facing the brink of closure. As government departments, more policy support should be given to entity bookstores, such as consumer coupons, and the development of entity bookstores, as the entity bookstores themselves, should also try to broaden the channels of information dissemination and introduce more dollar-based cultural expressions to provide readers with more options through the audio, short video and live stream, which may be an opportunity to successfully upgrade the entity bookstore. Bookshops should recognize and respond to these epidemic changes and, in addition to the basic needs to guide and serve readers, should also tap into and respond to higher-level needs of readers, embrace more dynamically the changing roles given to bookstores by the times, and work towards crisis surges and transition escalation。
Sword:
Save the bookstore, need love. A group of loving people is needed to do these “good things”. It is not just caring readers, operators, but also caring top-down human and policy support. For a city, a bookshop is not just a form of earning or losing money, but a cultural landmark and spiritual origin. Of course, there is a greater need for self-help, shame and courage on the part of the operator, to learn from the new media of the new era and from the home that will make money。
Sun luton:
The bookstore is now rich in food, cultural supplies, education, etc. Our goal is to break the deadlock in book sales and turn xinhua bookshops into social centres, fashion centres and cultural consumption centres. Bookshops are cultural places where culture and a way of life are sold。
Kang gyeongyang:
There are two entity bookstores that i've been in frequent contact with, one for american writings and one for xinhua. Despite its small size, the u. S. Clerical store contains a very elegant book, which has been chosen by the owner, liu shi-dong, to a large extent in line with people's academic taste, and offers members a discount. The strength of the xinhua bookshop is its size and everything, but there is no price advantage, usually a 90 per cent discount for members or a very high price。
The entity bookstores should indeed be supported by social forces, and the government should strengthen their support, and the community should create a favourable environment for learning in the near future, encouraging people to buy books and use books for their life。
Lanlin:
I'm a little less optimistic, and of course i don't rule out that some people with feelings like to go to bookstores. But for the real bookstore to develop better, i think there are two ways to go. One is on line, off line. There is also an increase in school, business and community activities. Because, from the university of rudong, many students prefer this form, and when they go, they usually choose to buy it。
