1: selection of web keywords
The selection of keywords is the first step towards optimizing the website, and the identification of key words for optimization is based on the theme of the website。
In general, key words are selected taking into account the following factors:
Selecting keywords on the basis of the above four factors is not an easy task. Some tools can be used to help us make keyword choices。
Common keyword tools include google adwords, baidu keyword planner, sogou keyword planner, 360 keyword planner, etc. These tools can help us to analyse information on keywords such as search volumes, competition, relevance, flow distribution, etc. The best keywords are selected on the basis of this information。
2: optimization of web keywords
The optimization of keywords is an important way to improve the ranking of the web search engine. In order to optimize keywords, it is first necessary to identify the website's target keywords, which are the prerequisites for a higher ranking on the website. And then the title, content, mThe use of these keywords in the eta label and the optimization of external links are needed in order to effectively upgrade the website's ranking in the search engine。
3: monitoring web keywords
Optimization of keywords on their own websites is a very important exercise. The optimization of web keywords not only improves the inclusion of search engines, but also allows the site to obtain better rankings in search engines。
The first thing to do in order to optimize the key words on their websites is to know the key words on their websites. It is possible to understand the key words of its website by analysing its traffic. By analysing traffic data, it is possible to understand how users come to their websites and the keywords used by users。
Based on traffic data, the website could be optimized for keywords. There are many ways to optimize, mainly by modifying the content of the website to increase the frequency of occurrence of keyword responses. For example, the corresponding keyword is inserted in the article or in the picture。
In addition, it can be done by modifying the web titles, urls, mEta labels to increase the frequency of occurrence of keyword responses. It is important to be careful when modifying these contents so as not to affect the regular use of the website by users。
Finally, it is also possible to increase the frequency of keyword responses externally. For example, corresponding keywords have been added to blogs and forums. But the external approach cannot be a substitute for the internal approach, which is most important。
In short, to optimize their own web-based keywords, it is necessary to understand their traffic, identify appropriate optimization methods and work towards implementation。
