I. Inside the website (internal site optimization)
1. Identification of website keywords and determination of site titles, e. G.: keywords 1-keywords 2-name. And keepwords and desCripption determination。
2. The website code is optimized, with no css styles and more js effects on the pages, and should be called in a separate document, as well as the compression of web-based programs. This is to optimize the speed at which the website is opened。
3. Create 404 pages. 301 reoriented. (standardization of website url). Improved user experience. Avoiding loss and waste of weight。
4. All images on the site add the att properties to increase keyword density. The search engine is easy to identify pictures。
5. Layout of web keywords, defined layout of keywords in h1 h2 h3. The layout of long ending keywords. (long end words are mainly on the content page of the article)。
6. Update of daily website articles. Creates robots. Txt andsitemap. Xml files. Also submitsitemap. Xml to search engines. (facilitating spider recording)。
Ii. External website (external outreach)
One hundred degrees of product, one hundred degrees of knowledge of encyclopedia, and one microblogging, blog creation。
2. Launch of the outer chain (a forum of high relevance to the industry, or a website of major platforms containing the same sectors). (new wave blog, microblogging post, bean petals, etc.)
3. Software promotion. (pressing in media such as portals, media platforms to enhance the project's authoritative visibility and orientation)。
4. Establishment of friendship chains. (exchange with industry friends)
Note: while the current out-of-site outreach will not raise the ranking and weight of the website, the profile of the website, branding, and the need for external outreach, are considered necessary. At the very least, it can lead to diversion. After all, traffic is king
Iii. Optimal composition of seos (individual website)
1. Team leader of seo (responsible for the development, implementation, management team member responsible for the final results of the website seo)。
2. Artistic designer 1 (post responsibility: design of pictures for the website, etc.)
3. Document planning person (persons are appropriately increased according to website needs) (functions: posting of internal website articles and maintenance of the back office of the website, implementation of website activities, etc.)
4. One foreign chain commissioner (function: creation of links to the external platform of the website and maintenance of friendship links)。
Iv. Optimizing the day-to-day work of the various posts in the group:
I. Team leader seo
1. Monitoring and inspection of daily work。
2. Directs the day-to-day work of the editor, the extralink commissioner。
3. Analysis of website traffic, timely resolution of various optimization issues and assessment of the impact of seo optimization。
4. Production of daily work reports to department managers。
Ii. Daily work of the outer-chain commissioner
One, to maintain the microblogging blog and post the bar, each of which publishes at least one information per day。
2 ensure that each project has at least three high-quality outer chains per day. Priority (situation, bean petals, knowledge, and postings on various forums and industry-related information websites)
Remarks: (quality extralink standard: 1, survival time is greater than three months,2 content is attractive, 3 views are available, and content covers keywords and text description links)。
Iii. Daily editing of the website
1. No fewer than three original articles per day are published on the website。
2. Maintenance of the normal operation of the website and reporting to the team leader of any anomalies。
Remarks: (standards for website editing: 1, the subject matter of the article corresponds to the title, 2, the article must be recorded, 3, the key words of the article should be rationalized, 4, the text is linked to the text, etc.)
Note: the general graphic design is part of the design department, so the seo team leader needs to communicate with the design department when he has to modify and reformulate the site's picture, so there is no design function here。
Finally, i would like to say that being a seo usually happens with a lot of surprises, and that perhaps the effort might have been lost because of some accidents, so do anything and keep a normal mind. What is more, it must be the right direction, because if the wrong direction is followed by hard work for weeks and even months of effort will be wasted. Here is a test of the earlier data analysis capabilities of the seo team leader. It is through data analysis that we can guide our outreach programmes。
Whenever you see this, i think it's an endorsement of what's going on in the operating pool. Thank you! You like to share the latest information on subscriptions to business sinks on a regular basis, personal website operations, web marketing experiences, etc.! You're welcome to express your views on the above。
Every day, even if it's the wind, life will never be forgotten
