On 13 april 2016, lg electronic japan hosted a new product launch on television, where it presented the future outreach strategy for organic el television, the main product, on behalf of the director of the board. Lee in gyu said: “i hope to make organic el tv available at about 1. 2 times the price of high-end lcd television.”
Among the new products released by the lg electronics, the sale price envisaged for organic el television is around yen900,000 for the top-end machine, “oled 65e6p”, and for lcd television, around yen350,000 for the top-end machine, is currently more than 2. 5 times higher. Lg electronics hopes to close the gap as soon as possible and expand the market for organic el television。
In addition, in order to improve the supply capacity of organic el panels, lg electronics plans to invest in equipment for panels production plants by 2018 (cf. “lg decision to build the largest organic el plant in the world”). In addition, lg electronics will call on other producers to become involved in organic el business, emphasizing the idea of “a desire to compete to expand the industry”。
Organic el or lcd?
This release of organic el television will be launched on the japanese market starting in late may 2016. The introduction of spontaneous organic el materials has enhanced black performance and supported the state-of-the-art hdr (high dynamic range) standard “dolby vision”. In addition, lg electronic will expand its services in collaboration with the japanese corporate company netflix, an online provider of hdr films and video works。
Compared to the original lcd tv, organic el tv “can show the details of the images” (lg electro-japan), but there are also aspects that are inferior to lcd tv. Like electricity consumption. Among the new products, lcd tv “65uh8500” had an annual electricity consumption of 151 kwh, while organic el tv “oled 65e6p” was as high as 217 kwh. These technical issues also need to be addressed in order to make organic el television more widely available。
