It is well known that the current lg stock has been falling, in contrast to the past, and the crisis could be described as putting the lg in a quagmire. A few days earlier, a crisis conference had been convened to address the strategy and to advocate a thorough organizational focus. So is lg really gonna get out of this? Let's take a look。
It is known that in the tv and smartphone operations at lg electronics, ibk predicts that 6. 6 million lcd televisions will be delivered in april-june, and 14. 8 million smartphones will be delivered, a 10 per cent and 4 per cent decline respectively。
With regard to household electricity, the homeentertainment (family entertainment) sector, where lg television operates, may continue to run losses of tens of billions of won in the second quarter due to exchange rate fluctuations in europe and south america. In the first quarter of this year, the lg television operation has suffered losses。
In terms of smartphone operations, the g4 of the lg electronic flagship, while well-proclaimed, has been unable to find a market breakthrough due to the slowdown in the global market for smartphones, especially in china, the largest, and the intense competition from apple, samsung and chinese manufacturers。
In addition, the review indicated that the lg electronic share price was again at a new eight-year low on friday (10 july), with a minimum price of 44,600 per share for 52 weeks. On last week's five trading days, four trading days fell. As at 13 july, the unit had reported 44,900, an increase of 0. 34 per cent。
In the face of such a dire situation, the chairman of the lg group at the crisis conference argued that the critical business environment required a decisive concentration of investments in niche areas, with high-technology competitive economies of scale, to ensure that markets were ahead of the market in a rapidly changing business environment. According to information, lgdisplay intends to invest an additional 1 trillion won (about 5. 5 billion won) in the oled area this year。
Despite this dilemma, however, it is undeniable that lgd is the only global large-scale firm producing oled television panels, and that, according to displaysearch’s latest data, lgd has surpassed japan’s sharp as the second largest supplier of applephone phones in the first quarter of this year。
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