In the first half of this year, fast-track news on june 20, the country’s major mobile phone brands announced an increase in prices, except for apples, who remained at large and did not report any price increases. Apple ceo cook broke his silence during the interview just when it was widely accepted that apples were choosing to absorb costs and carry pressure alone。
Cook has made it clear that the supply of consumer-grade memory markets continues to be tight and prices are accelerating as a result of the surge in hbm high bandwidth memory and dram demand from the ai server. Faced with this trend, it has become difficult for apples to fully absorb the rising costs of raw materials through internal optimization, and future price increases for hardware products have been fixed。
Cook tan said that price increases were inevitable. We are doing our best to mitigate the impact of upstream price increases, and we have been trying to protect our clients from them, but the situation is no longer sustainable。
The biggest concern for consumers at this time is when apples will take the step of raising prices. According to the product cycle projections, the price increase is likely to fall on the iphone 18 pro series to be released this fall。
The industry estimates that the start-up price of iphone 18 pro may increase by $200, from the current $1099 to $1299, without even excluding the possibility of further increases to $1399。
However, mark gurman, a well-known technology blogger, made different judgements. He noted that apples would soon adjust prices without having to wait for the fall release, which meant that the iphone 17 series might be able to raise the price of a mobile phone in the near future。
It is worth mentioning that the mine action force, the founder of the millet, has also publicly stated that the price of memory will continue to rise over the next two years, and that the new type will inevitably follow the upward trend in the market prices. He suggested that the sooner the switch was planned in the coming year, the more cost-effective it would be, since the follow-up model would only be more expensive。
