On 3 december 2020, an open course on “the new era, the new chinese news”, “the weekly journalist's campus”, hosted by the china media university and university college council and hosted by the department of learning practice, was successfully held at the centre for oral history studies of choi yong won。
The event was organized as follows:New media"how to evolve content in the midst of the tide" was the subject of an invitation to theChina news weeklyWang sunbo, editor-in-chief, zheng liwen, assistant editor, and tennessee, deputy editor of the new media, participated in the event. The event was also broadcast live on the official shivering account of “alas my rabbit”, providing learning opportunities for students who could not reach the site。
In this open course, mr. Wang sunbo, mr. Zheng levin and mr. Tennessee, from the perspective of the “transformation process of the journal” “the development of high-quality content” and “application of comics ip”, respectively, went into and described the evolution of the chinese newsweek under the shock of the times, sharing with you the experience of the traditional media of self-renovation based on the development of the times。
The three guests brought together the theme-sharing “crossing ice storm: evolution of a magazine”, “three layers of capacity to build content” and “how to raise four rabbits”。
The editor-in-chief of china newsweek asked his classmates a question, “is there a hobby or habit of reading magazines?” many of them replied “no”. In the face of the deterioration of the competitiveness of traditional media, wang has a relatively positive thinking perspective, referring to the fact that most of the internet boom is generated by traditional paper media, such as china newsweek, which is a “new age mobile internet content provider”. Wang sunbo stood on the axis of time and described the 20 journeys that china newsweek had travelled: the 2000-2009 era of paper-based gold, with revenues rising year after year after 2017, and finally at the top of the industry, with china newsweek's reverse path clearly presented to the audience. Finally, wang sunbo summed up the key to the success of china newsweek: compliance with market rules。
Then, zheng liwen, an assistant editor of china newsweek, shared the theme “three levels of capacity to build good content”, which revealed the importance of managing the timing when building content through an analysis of recent cyber-explosions. He also spoke of three levels of continuous good content output: performance, narrative and word skills, as well as skills to train three types of skills: conflict, golden sentences, suspense, proxy, inversion, humor. In order to help students understand quality content, zheng liwen has proposed three main principles for high-quality topics, namely: not blindly pursuing hot spots and paying more attention to neglected corners; to write subjects with thresholds because they are more viable; and to have the right values because there is no absolutely objective reporting. Finally, in the new media age of overloading, fragmentation of content and noise, zheng levin's line “professional and sincere creation is the best resistance”
China newsweek’s new media editor, tennessee, presented the theme of “how to raise four rabbits” and told the story of china newsweek’s comic book, “alas, my rabbit.” tennessee began by introducing the context of the birth of “aye my rabbit”: in order to capture the dividends of the twitter window, and also to make a valuable media for changing the status quo, the image of “aye my rabbit” was born in this context. Tennessee summed up two key words for the reason that this amphibious ip can work: the carrying and growth – the carrying hand of a hand-held cartoon ip can convey the heart, and the growth of an amphibious ip has its own life. The china newsweek has been very effective in expressing news concerns and making hot comments in the image of “alas, my rabbit.” she described the journey of accompanying “alas my rabbit” to grow up: “we have very little at our disposal, so we dream and create a world.”
In addition to the guests, questions and awards were provided at the site, which was well attended and very active. At the end of the event, a series of ip co-products were awarded to my classmates as a prize. The team of china newsweek also introduced and provided channels for internships for students in the field。
At around 4 p. M., the public course “new age, new media”, “the weekly journalist's campus”, was successfully completed, and the weekly magazine's campus was closed。
