2015 11 news dissemination news dissemination should be used to look at the growing diversity of means of communication, television, radio, internet, mobile phones, building television, paper media, etcMedia"media war" is being waged every day. The issue of how newspapers, which are print media, can be unique to the many new media and remain green, has been the subject of continuous discussion and practice by industry。Information planningIt's the product of this era. In long-term exploratory practice, paper-based media already have their own set of rules and know-how for the skilled handling and flexible use of news planning. Information planning has become a powerful tool for the media to benefit themselves. It is a long process of exploration, which requires the practice and exploration of generations of newspapers. IMajor incidentsThe meaning of chinese journalism researches the planning of information in major events, starting with a specific definition of “significant events” here. Broadly speaking, major events include all events that receive close attention from a wide audience. A major event may be a matter of national concern or a matter of concern for the interests of individuals or groups. For example, two regular annual meetings, annual spring festivals or other important festivals, or an event organized by a regional women's union, etc. To be sure, there is no defined concept of a major event, and the “significant” or not of other types of event, apart from those mentioned above, is largely dependent on media attention and coverage. The media, through their media programming, uncovered the news behind the events and the new news value of the events, thereby drawing more attention to the events, which were most significant. That is precisely what is called “the world has nothing to do, the media have planned”. In the narrow sense of the word, a major event refers only to matters of national importance. The 2008 beijing olympics, the wenchuan earthquake, etc. In this paper, the major events discussed by the author are defined in their narrow context. The significance of information planning for the study of major events is unknown. Major events were vital to the well-being of the nation, to its national feelings and to the interests of the people, and were a source of information that drew great attention without propaganda. Unlike general news, this type of news has a wide audience and is highly motivated and interactive. It goes without saying that, in the midst of a national media contest for a given number of audiences, who is able to seize the good times before and after a major event, who is able to work hard in news planning, who is able to be unique, who is capable of providing a different audience with a different vision and a shock to the heart, who is able to emerge from a wide range of media outlets, highlighting his media influence and shaping his own media brand. Second, the methodology for news-planning in major events explores 1. The creation of an excellent planning team, which is the core competitiveness of the media in the coverage of major events, is often a central element of the media's ability to transcend similar media. In the face of major events, good planners have been able to look at the timing with professional and sensitive news and quickly and accurately develop realistic and outstanding news programming, thereby giving their media outlets better coverage than other similar media, thereby gaining a wider audience and strengthening their own media position. The quality of the planning team is a direct determinant of the scientific, innovative and effective nature of information planning in major events. This requires us to be careful in choosing the mastermind. Planners can be journalists or editors or both. They must have a comprehensive vision and a sense of balance, because only by standing at a certain level and breadth can they guarantee the comprehensiveness of the planning; they must be well aware of the staffing situation of the newspaper and its departments in order to ensure that it can be effectively mobilized; and they must be experienced and familiar with the problems and responses that may arise in the operation of information in practice. Moreover, they should be good at discovering talent and exploiting talent, and they should be good at developing a pool of journalists with a unique news perspective and journalistic sensitivity. Because the program that was put in place after the news was planned – journalists should also be the mastermind. Journalists should think out and adjust the coordination of news planning with the actual situation in practice, in an effort to make the stories visible. 2. The planning of information in major events must be based on a pre-eminence, i. E., informationTime limitsThe idea of transcendentism, referred to here in the principles, is a major event of a conventional nature, that is, events in the heart of the media. Media outlets, based on past experience or information obtained on their own initiative, either anticipate a planned event or anticipate a potential event. As a result, media outlets planned the incident well in advance to ensure first-time coverage on the day of the incident, taking over the first audience. In the case of sudden and significant events, emphasis should be placed on the principle of prescription after the event. It is no longer possible to plan ahead of schedule at this time, but it should also be actively planned in the aftermath of the incident, seeking to take back lost time and to ensure the quality of planning and the level of coverage. In sum, the emphasis on ex ante awareness in the planning of news, as well as on timeliness, ensures the quality and effectiveness of information at the same time. 3. Prior to a major event, it should be clear that the planning and programming of the current information programme are the basis, and that only when it is clearly located will the planning process be able to ensure that it is dependent and does not deviate from the main line. The aim of public information programming is to ascertain the impact of advocacy in this major information mission: it is important to highlight which aspects of the information and characteristics of the media outlets themselves, how they will be implemented, the audience they will address, how they will be reported. Through an integrated approach to this series of issues, it has been determined that the information designer lee jian (radio and television fujian of wubuyama) in this shallow event seeks to maximize the impact of news planning by analysing the implications, role, means of implementation, problems in practice and solutions. [keywords] news programming; major incidents104
