Bibliography
1. Core definition of seo promotion: more than ranking
2. Workload mapping: from strategy to implementation
Technology seo: web site “ground-based” project
Content seo: where the “soul” of traffic lies
Off-site seo: “network” for web site construction
6. Data analysis and optimization: speaking in data
When we talk about the promotion of seos, the first reaction of many people may be to “write with keywords”. But it's just the tip of the iceberg. The real seo promotion is an integrated effort that integrates technical analysis, content creation, data insight and outreach strategies. It is not just a game to pursue ranking numbers, it is a game to capture accurate flows and ultimately achieve business goals. So, what exactly does this work cover? Let's break it up。
1. Core definition of seo promotion: more than ranking
As a matter of fact, seo translates "search engine optimization". The seo promotion, on the other hand, is to increase the visibility of the website in the search engine's natural search results through a range of technical and non-technical means, thereby attracting more free and accurate traffic and facilitating business transformation。
Here i would like to emphasize a particular point of view: many people equate seo with a “rank”, but it's a mistake. The ranking is a process, and the real central goal is to “get valuable traffic”. One key word goes first, and if no one points, or whoever comes in, is not your target client, it makes no sense. Therefore, the seo promoters must always look at “user” and “business” rather than simply looking at the changes in the ranking tool。
2. Workload mapping: from strategy to implementation
So, what is a seo promotion commissioner or manager doing every day? We can use a table to provide a quick overview of its core work modules, so that it looks clearer:
Work module core functional outputs/objectives
:--:--:--
The strategic planning website's overall seo strategy development, keyword architecture, competition analysis, targeting and indicator tracking. Seo programme, keyword database, competition analysis report。
Technical seo addresses technical issues such as website capture, indexing, rendering, etc. To ensure that the search engine is able to understand and capture the content of the site. Medical examination reports on the website, list of technical optimizations。
Content seo plans and guides the production of high-quality content that meets user search intent and search engine rules. Content policy, optimized articles/pages。
The off-site seo enhances the authority and impact of the website outside the site through outside chain building, brand exposure, etc. Extra-chain resource tables, brand references to reports。
Data analysis to monitor traffic, rankings, conversions, etc., to analyse optimized effects, and to guide further strategic adjustments. Data monitoring reports, recommendations for optimization reports。
Seeing here, you might wonder: "does this work sound complicated, or does it have a core idea that runs through all the time? I personally think that the core idea is to understand the intent of the user to search - to create the best content to satisfy that intent - to ensure that the content is captured and understood by the search engine - and to promote the value of proof. It's a closed ring。
Technology seo: web site “ground-based” project
If you compare seo to building a house, technical seo is the foundation. The foundations are unstable, and there's no need to wear them. This part of the work is usually more “hard core” and requires close collaboration with developers。
Specific operational steps typically include:
1. Health diagnosis of the website: use of tools (e. G. Sitebulb, screaming frog) to climb the site to check for dead links, duplicate pages, incorrect http status codes, etc。
Reptile optimization: guide search engine spiders to efficiently capture key pages through `robots. Txt ' documents and xml site maps。
3. Optimization of website speed: compression of pictures, activation of browser caches, reduction of re-direction, etc., as page loading speed is an important ranking factor and user experience indicator。
4. Ensuring that the movement is friendly: it is time for the mobile priority index, and the website must be displayed and operated on all mobile devices。
Structured data tags: using the schema code, the search engine pages are informed about the specific type of content (e. G. Articles, products, faq, etc.) and thus have access to a richer presentation of the search results (i. E., a “rich media summary”)。
Content seo: where the “soul” of traffic lies
It's about to start building a house and renovating it. That's the seo. Content is fundamental to attracting and retaining users。
So, how do you do the seo
Off-site seo: “network” for web site construction
The main part of the seo outside the station is outside chain construction. You can interpret the outside chain as a "trust vote" for you on other websites. The more votes are cast and the more authoritative the voting website, the more credible the search engine thinks your website will be, the better it will be。
But there's a huge error: not all the outer chains work. It is harmful to pursue the amount of out-chain garbage. A truly effective external chain is “value attraction”, that is, making other people voluntary and natural links to your website by creating irreplaceable quality content. Specific methods include:
6. Data analysis and optimization: speaking in data
Seo is not a work for all, but a continuous testing and optimization process. This is dependent on data analysis。
The data indicators that you need to focus on are:
These data are reviewed regularly (e. G. Weekly or monthly) to analyse the impact of optimization and to adjust the next strategy accordingly, which is the scientific seo workflow。
In sum, the seo promotion is an extremely comprehensive exercise that requires practitioners to be skilled and sensitive to content and to have insight into data analysts. It is much more than a collection of keywords, but an art about understanding users, creating value and maximizing value by technical means. It is hoped that this reading will help you to truly understand the rich content and practical operation of the seo。
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