The first paragraph of the euphoria, which is about to be unveiled (the rumour is that the internet is off-line), arouses a sense of emotion among the members of the network and exclaims that the euphoria of the internet is their own youth. Ok, after a while, let's pay attention to this: the curtain of the net is the curtain of our youth. It doesn't look very special on the surface, but it's a very deep product logic behind it: about why everyone died, about why users moved from everyone to microblogging to friends. Let's talk about this interesting issue。
There's a lot of analysis of everyone's networks, such as missing social attributes, homogeneity of content, lack of mobility, but i don't think that's the key. From everyone's net to microblogging, from microblogging to friends' circles, from qq to twitter, is a re-emergence of history, and the real sword that pierces these social products is the circle。
What are social products? A sense of social achievement! Beautiful name — sharing; popular name — faking. Don't get me wrong, i don't think it's a pejorative term, but rather, i think it's an expression of human genetic excellence, because, in the early days, the lack of resources, the impure leaders can bring together communities, form powerful tribes, and thus survive on the strength of the community to obtain more food. In ancient times, people pretended to rely mainly on displays of power, writings, piercings, etc., to be transformed into modern qualities of life, relationships, etc., which are essentially similar in genetic terms。
So back to the question, first of all, why can't everyone play anymore? The answer is the circle is moving too fast. There are now three categories of people active in my network: successful people who study white and fair, and who come to the top. Where's the dicks? All gone. It is well known that the key words of chinese society: the rich, the rich, the two generations, the peddlers — have led to a pathological structure of social relations: who has the resources and who has the power. Once a friend who played lol together, two years after graduation, the gap just opened up, with the advantage of resources for people to blow up the sky, and those without resources to enter society, to become day and night-to-day overtime dogs and to hold on to their fantasies. As a result, when the dick opens everyone's front page and sees the full-screened goddess, the rich and handsome, “life-sharing” from madei and dubai, he can only force the owner to add a spoonful of sour food to the small food downstairs. The sense of social achievement is being lost at that time, and it's a negative number, and only social frustration is being felt by the dicks in the indiscriminate bombing. So: fall back. What else can we do with a product that loses its dick users
Similarly, while microblogging is now well practiced, social attributes have been completely missing, from being a social product for friends to being a news client. What kind of ads, sprayers, none of them, the point is that when the circle changes, the information becomes mixed, people grow, their interests and interests change; the front page is full of people who weren't interested (they were interested two years ago) and what kind of socialization? And it's extremely expensive to let the users filter themselves (manual change of people's attention/off), so throw it away。
People and microblogging are following facebook, twitter, product structures are almost identical, and what's the big problem with products? The problem is that there are differences in the culture of the central and western, and that the west has different perceptions of success, and that carpentry and big ceos can survive on the same platform on an equal footing, without subconscious discrimination, and less so in a period of time when there is a massive shift in circles. This product mechanism exploded in china, thanks also to the somewhat pathological structure of social relations that characterizes chinese society。
Again, with a professional focus, a user-built content-form structure, after a period of data accumulation, addressing the change in the focus of users is a key issue. Sending a message to a friend now tends to write a message first. Why? Because my qq has spent more than 10 years, with all kinds of information running out, with so much information, there is no desire to read; and twitter is a newly created circle where friends are relatively pure, and feedback is naturally faster. We believe that we are taking this issue very seriously, and we are particularly careful about reading access and handling public spaces, so as not to mess up the user circle。
Returning to the beginning of this paper, the curtain of youth — the circle of users at the “young age” stage is no longer valid, youth is soon over, and a simple expression of the deep product logic is understood by all。
All right, pm one, that's a nice word. Talk, eat。
