Writing blogs requires skills. To keep your readers interested, you should consider the structure of the content and make it interesting. Because if people like and understand your post, they're more likely to share it with others -- this will raise your ranking. So if you want to improve your writing skills and ranking, start with these techniques about how to write seo friendly blog posts
It seems that writing for the optimization of the search engine and for attracting and attracting audiences are two conflicting objectives. But that is not the case. Of course, if you want to write a post that will help the search engine optimize, you should highlight the words you want to be found in a visible place. However, overuse of keywords could seriously undermine the readability of the text. In fact, the high density of key phrases may even send a signal to google that you may fill the text with keywords, which may negatively affect your ranking。
This post offers the skills of writing a friendly and read blog post on seo. The two objectives should always go hand in hand. Because we believe that writing in an understandable language can bring you more visitors and keep them on your website
Access to advanced versions of the yoast seo college, seo writing and other important seo skills. This allows you to access all our courses and yoast seo premium plugins
Before beginning: conduct keyword studies
Before you start writing, you have to do a keyword study. If you want to lead the search results, you must find out which words your audience actually search for. These are the themes you should write and the key words you should use in the text。
You can start writing when you have completed the keyword study and a list of key messages to be written. Here are 10 techniques to help you write wonderful blog posts
Techniques for writing seo friendly blog articles
Most importantly, your blog post must be a good one. When a new article began, many bloggers started writing. While this may be effective for some, others need more guidance. Personally, when i write new blogs, i always follow these “rules”。
1. Think twice before writing
Before you start, consider carefully the message you want to convey your work. It helps answer the following questions:
It's also good to think about someone's possible search intentions. A simple way to understand this in depth is to look at the search results of the search words you want to rank。
2. Designing a structure for your post
To write a readable and seo-friendly blog article, you need to create a clear structure. This means that every post should contain:
Write down in a few words what you want to express in all three parts. You have now created a summary of the post. This will help you create structured and readable blog articles. Now you can really write。
Use of paragraphs and headings
Everyone would use paragraphs, but not everyone could use them well. For example, it may be desirable to start every new sentence in the new line because it looks good. But you should not do that. And you should not let your paragraphs be too long, because each paragraph should have its own ideas or themes. So ask yourself what is the main idea in each paragraph. You should be able to summarize the main idea in one sentence. If this is not possible, and you need more sentences to explain the main ideas, you need only use more paragraphs。
The correct title also helps readers to understand the content of particular parts of the text. If you want people to find directions through your articles, use subtitles to guide them. Subtitles help readers view your page and clarify the structure of the article. They're important not only for readability, but also for seo. That is why we also suggest the use of your keywords in some subheadings. Do not use your keywords in every title! It will make your text heavy and unnatural. In addition, it prevents further reading。
4. Use of transitional terms
Transitional words can help people navigate the text and understand the relationship between sentences and paragraphs. For example, there are three reasons why people buy your products. You should use the following signal words: “first”; “second” and “last”. In addition, the words “but”, “similar” and “e. G.” could send a clear signal to the reader. Readers would immediately understand that conclusions would follow the words “summary” or “in short”. The transitional term is therefore important for adding a text structure。
5. Use of relevant keywords
Filling articles with focused keywords reduces their reading appeal and may compromise your ranking. After all, google is getting smarter. It wants you to write what users like. It does not want you to use focus keywords in every other sentence, because google now has other ways of analysing your text. For example, one way to understand the subject of the text is to identify synonyms and other keywords associated with your focus keyword. That is why you should use synonyms and related keywords throughout the copy。
Synonyms are relatively easy to think of, but finding the right relevant keyword is more challenging. This is why the yoast seo plugin has a function to help you find the key phrase immediately. According to your focus keywords, our plugins can generate many associated keywords by clicking one button! And the number of searches of this keyword and the search trends. This feature is supported by semrush and can be used in our free and advanced plugins. So use this related keyword function
6. Optimizing the length of articles
Make sure your blog posts are not less than 300 words, but keep the length of the articles balanced. Google likes long articles. But if your article is too long, it might scare the user away. What are you gonna do? Our proposal is to write short articles. You can also try to write longer articles when you know that you are a skilled writer. If you are not sure how long a blog post should be, look at it。
Remember to continue to use focused keywords throughout the text to ensure that you finally get a seo friendly blog post
7. Link to existing content
If you have written the same subject as the current post, do not forget to link to or from the post. We call it an internal link. Your readers and google will thank you for this because it helps them manage your content and understand the relationship between different content on your website. So take some time to link to your previous contents. Our internal link tool can help you by suggesting relevant pages and posts that you can link to on your website。
Overall, internal links are useful because:
Let the others read your post
Make sure everyone reads your post before you release it. Ask them if they understand the main concept of your post and invite them to correct any spelling and grammar errors. They can help you by looking objectively at the readability and attractiveness of the text. Make sure your post goes beyond them. In this way, they can check whether you cover everything you need and make recommendations to make your post better。
9. Periodic additions
Adding new blog articles regularly to your website will tell google that your website is still alive. This is very important. Because if your website is not active, google will take it less frequently, which could have a negative impact on your ranking. But don't just post it. Ensure that everything you publish is of high quality: informative, well-written articles can entertain readers and match their search intentions。
Creating an editorial calendar for your blog may be a good idea if you have difficulty posting regularly. This enables you to build the process in a way that suits you and your team. The occasional updating of old blog articles is also a good idea to avoid them becoming obsolete。
Use our yoast seo plugin
The analysis tool in the yoast seo plugin helps you to write readable and seo-friendly blog articles. Select the most important search word for this particular page first. This will be your focus key. Once completed, our plugins run checks to see if your post is optimized or still needs improvement. For example:
If you write a friendly blog post relative to seo (based on the aspects discussed above), the plugin will use a green light to indicate this. A green light post and page will help you to improve the ranking of pages on the website。
An example
Remember, not all lights have to be green, your seo score is good. These, for example, are the result of this article. As you can see, it does provide a green light for the focused keyword "seo friendly blog article" as a whole:
The results of the analysis are shown in the yoast seo sidebar icon
It's a cool way to get feedback, right? When you use the yoast seo plugin, you find this feedback in the yoast seo sidebar next to the postboard and in the yoast bar below the postboard. Read our articles on how to use the yoast seo content analysis tool。
Conclusions
Some of the seo skills are enough to make your website a good ranking in google gone. Today, quality content is king. Good content will also lead to more links, sharing, tweets and return visitors. Of course, you can always do other things to make the post as friendly as possible, but the most important thing is to write a very good post! Still not sure your blog is ready to publish it? Please check the list of your blog posts to make sure you're okay
