As we know, the indian market has now become a vendetta for smartphones, and as the number of smartphones in india grows, competition grows, and popular apples are forced to drop prices continuously。
On december 22, according to indian media reports, sales of iphone 6s have been weak since they were listed in india, and apples are expected to use lower prices to boost sales. The entry level 16gb iphone 6s is currently sold in india at rs. 52,000 to rs. 55,000, a decrease of 11 to 16 per cent from rs. 62,000 at the beginning of the market. The minimum sale price for iphone 6s is rs. 48,499。
Apples have reduced indian sales prices for iphone 6s and iphone 6s by 11-16%. In the second largest population in the world, apples have adopted the most aggressive marketing strategy on the new flagship phones。
However, even if the apples had been reduced, the iphone 6s sold in india at the current exchange rate was much higher than in the united states. The indian rs. 48,499 was convertible to us$732, while the new 16gb unlocked iphone 6s was sold in the united states at us$ 649。
Apples have also been difficult to increase their market share in india. Apples face three main threats in india's smart machine market: high import taxes, devaluation of indian rupees and lower national wages than in western countries. The price of iphone 6s at the time of its listing in india in october this year was 62,000 indian rupees (approximately $995), which is $306 more expensive than the united states。
It is noteworthy that, by mid-december this year, apple had already made a substantial reduction in the price of iphone 5s on the indian market, and that iphone 5s was almost cut off in india. The previous sale price for iphone 5s was $4285 and the current price is only $2407。
