If the question is “why don't you buy the iphone phone”, there will be a few answers: too expensive! Too expensive
True, today's smartphone market, with the exception of the latest tristar flagships (galaxy s. And note series), can price the apple and not be called a "dog-blooded nozzle." beyond that, other manufacturers' flagships have set a price of 5 or 6 thousand, which is undoubtedly “causal to death”, and of course 5 or 6 thousand refers to national banks, with other versions。
People might ask why appleiphone is so expensive. The reasons for this are probably the following:
1 hardware costs: although the iphone configuration parameters are generic, its suppliers are the industry's top producers, with so-called cents and cents
(b) brand premium (self-loading properties): it has been pointed out that an apple phone of $5288 and a cell phone of $2,000 buys the cell phone itself and the remaining apple sign
3 customs duties: iphone is an imported electronic product (although most of it is assembled in china) and is subject to a certain amount of taxes and charges on the market
4. The cost of innovation and research and development, with apples being invested annually in the development of new products such as iphone, and all national mobile phone manufacturers having their costs blown up
5. Marketing costs (various advertising, physical shop operations, etc.)
According to previous media disclosures, the hardware cost of iphone6s was approximately us$ 234 (approximately rmb 1,500), and the profit of apples, even if added to the cost of several other aspects mentioned above, was amazing, as shown by the foreign media report that “92 per cent of the total operating profits of smartphone markets are in apple pockets”。
However, the era of iphone profits may be over。
Apple today publishes its second fiscal year financial report for 2016, after leading analysts, both ceo cook and wall street, predicted that the iphone sales would decline for the first time in history, while the reality was much more serious than they had imagined. The report shows that the net profits of apple’s second financial season were 22 per cent lower than in the same period last year, while the main revenue source, iphone6s, was 32 per cent lower than in the same period last year, and that the stagnation was much higher than expected. Thus, how to reverse the decline in iphone before the iphone7 comes on the market becomes a pressing issue for cook。
Just last month, apple watch, another less powerful apple-selling product, revived the “second spring” with a drop of $50, with an increase of 250 per cent in average sales over the past month, which seems to be sending a signal to the outside world that sales are not a problem as long as the apple product falls。
So, is the iphone6s, which also faces sales bottlenecks, not thinking about cutting prices before iphone7 arrives? After all, boley is the king, isn't he
